Mission, development strategy and corporate social responsibility
In 2013, Sberbank adopted its Development Strategy for
In this regard, the Group’s corporate social responsibility (CSR) is one of the integral parts of our identity which connects our mission and strategy. CSR must become an important component of what we call a “mature organisation”, that is a technological, organisational, and managerial preparedness of the company to handle challenges of any scope or complexity. Our goal is to become a region-leading company in the sphere of corporate social responsibility.
Sberbank Group’s Development Strategy is based on implementing five key themes of strategic development. Although all of them arise from our commitment to reach our business targets, everyone will win in this case — every stakeholder with whom we interact in the course of implementing our goals. Managing stakeholder relationships, finding the areas that may bring positive results for all those concerned is, in fact, the primary goal of Sberbank Group’s corporate social responsibility policy.
Table 1 Contribution of the Group’s strategic development key themes for 2014-2018 in meeting stakeholder needs
Clients |
Employees |
Society and local communities |
Shareholders and investors |
Government |
|
With our customers for life |
Using state-of-the-art, useful and profitable financial products and services to achieve personal and corporate goals and commitments Obtaining better experience in client-bank communication, proactive approach to meeting customer needs and expectation Availability of financial services at any place, any time, and in any efficient manner New fee-based and non-banking products Packaging and combining products to meet individual client needs Product simplicity and user-friendliness |
Accessibility of financial infrastructure Enhancing financial literacy Improving life quality |
Raising long-term earnings, improving financial stability |
Contributing to national economic development Efficient budget cycle |
|
Team and culture |
Improving quality service in the process of interacting with bank employees (“All for the customer” is among the bank’s corporate values) |
Developing professional, leadership and technical skills Renovated value-focused corporate culture Best workplace conditions and value offered to people of different generations and ambitions Engagement in developing and improving the bank’s operations “Quality Mark” for any employer anywhere in the world |
Responsible and reliable employer in local labour markets |
Securing sustainable development of the bank, irrespective of appointment/dismissal of individual managers |
|
Technological breakthrough |
Safety of banking products and transactions Protection of personal data Availability, simplicity and safety of remote channels |
Automation of routine procedures, saving time for complex transactions/sales, improving business processes, and self-development Efficient interaction between operational units |
Creating innovative businesses in the areas of operation |
Improving operating performance of banking processes |
Reliability and development of financial infrastructure |
Financial performance |
Adequate remuneration and social package |
Reducing environmental impact via improving resource efficiency Maintaining/increasing charity and sponsorship contributions due to financial sustainability |
Improving financial performance Best equity ratios Costs optimisation and reduction Higher earnings |
Increased tax payments Positive impact on the national economy and soundness of the banking system |
|
Mature organisation |
Engagement in technological management and improvement via developing Sberbank Production System (SPS), crowdsourcing, and the innovative platform “Ideas Exchange” |
Socially-responsible financial institution achieving its business goals, focused on public interests |
Transparency and efficiency of corporate governance Improving the bank’s competitiveness via the synergy effect from all businesses |
Certain management technologies introduced by the bank may be used in the federal government system (with support from the bank) |