title: Headlines in internet media services: between informing and clickbaiting
metadata.name: dc.contributor.author
metadata.value: Sladkevich, Zhanna R.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T11:59:21Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T11:59:21Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sladkevich, Zh. R. (2019). Headlines in internet media services: between informing and clickbaiting. Media Linguistics, 6(3), 353–368.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.306
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16730
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper presents the structural and semantic analysis of clickbait headlines in internet
  media services, which play a key role in attracting the attention of the recipient to specially
  prepared content. A modern media user consumes content that is interesting to him or her
  through headlines-hyperlinks. In an oversaturated information environment, the headline
  is an important supporting, attractively “packaged” element, which determines further
  actions of the internet-user. The data (headlines, announcements — leads — full texts) of
  such media resources as Национальная служба новостей https://nsn.fm/, Яндекс.Новости
  https://news.yandex.ru/, Рамблер.Новости https://news.rambler.ru/, EurAsiaDaily https://
  eadaily.com/ru/news/, MsnНовости https://www.msn.com/ru-ru/news for 2016–2019 were
  used to form the body of the empirical material. Based on the analysis of the studied texts,
  the article substantiates the idea that clickbaiting aims at searching for non-trivial forms of
  linking information, which is revealed step by step as a result of clicking on the provided links.
  The author considers the lexico-stylistic, syntactic and structural organization of clickbait
  headers, as well as describes the popular mechanisms used in creating “clickable” content,
  such as character substitution and false death, semantic provocation techniques, heuristic
  techniques, citation, context modification, presenting the possible as real. The study showed
  that the linguistic architecture of clickbait headlines allows one to update false events and design falsified information, thereby developing fake media resources and viral advertising
  disguised as a news item.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: Исследование выполнено при поддержке гранта Российского научного фонда (проект № 18-
  18-00442 «Механизмы смыслообразования и текстуализации в нарративных и перформативных
  дискурсах и практиках») в Балтийском федеральном университете им. Иммануила Канта (Калининград).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: clickbaiting
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: headline
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: segmentation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: fake
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Headlines in internet media services: between informing and clickbaiting
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 353-368.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16730/1/353-368.pdf
resources.format: Adobe PDF
resources.size: 670,5 kB