title: WEBSITES AS A CHANNEL OF COMMUNICATION IN ADVERTISING
metadata.name: dc.contributor.author
metadata.value: Bagurkina, Nadezhda A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Rokhlina, Elena K.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-09-16T14:23:02Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-09-16T14:23:02Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/9785288064289.04
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47494
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In today’s world, advertising plays a key role in how companies communicate with consumers, increase brand
  awareness and grow sales. The Russian online advertising and marketing segment is constantly evolving, requiring
  companies to change their advertising strategies and tactics. Websites are becoming an essential tool
  for successful advertising and communication, allowing companies to effectively expand their audience. Different
  types of websites have different purposes and functions, but all should be focused on the target audience,
  with easy navigation and fast loading. Optimising a website for maximum impact requires taking all these aspects
  and requirements into account.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Translation and language interaction in dialogue of cultures
metadata.lang: -
metadata.name: dc.subject
metadata.value: communication channel
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communication product
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: website optimization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online marketing
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: WEBSITES AS A CHANNEL OF COMMUNICATION IN ADVERTISING
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 23-28.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47494/1/23-28.pdf
resources.format: Adobe PDF
resources.size: 582,72 kB