title: Network carnival: How the protest formula was a meme and came back
metadata.name: dc.contributor.author
metadata.value: Gurova, Evgeniia K.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Lomykina, Natal’ia Yu.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-22T20:34:05Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-22T20:34:05Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Gurova, E.K., Lomykina, N.Yu. (2020). Network carnival: How the protest formula was a meme and came back. Media Linguistics, 7 (3), 318–331.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.304
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19573
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article is devoted to an important feature of modern Internet discourse — the ability to
  create favorable conditions for the development of a comical beginning. The comic contradiction is picked up, replicated, and paradoxically rethought, which leads to the appearance of
  memes in network communication. The starting point in the study is an analysis of the mechanisms for the formation of Internet memes, but the main subject of the study is a wider and
  more complex phenomenon that can simultaneously generate and use other, smaller and/or
  less significant units of media communication — memes and hashtags. The authors introduce
  the concept of socio-formula and analyze it using the example of the I/WE phenomenon and
  determine the place of this new phenomenon in the paradigm of network communication
  units. The method of discourse-analysis helps to establish that the socio-formula I/WE has
  a serious impact on public consciousness and audience behavior, it becomes a manifestation
  of the media semantics of solidarity, a “friend or foe” marker, a value imperative, and it has
  the ability to direct the thinking and behavior of the audience. The authors of the article aim
  to demonstrate, by the example of the “chronicle of one carnival,” how the comical manifests
  itself in a new mediatized society, how paradoxical rethinking leads to the fact that the influential and popular socio-formula I/WE, from the marker of consolidation and the sign of an
  open society, turns into a meme in front of the audience’s eyes. But, unlike the meme, which is
  primarily understood as a kind of networked humor, the socio-formula illustrates the ability
  to return to the original function, and this key feature allows us to talk about the emergence of
  a new significant unit of media communication.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: carnival
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: meme
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: socio-formula
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: I/WE
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: the network communication
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Network carnival: How the protest formula was a meme and came back
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 318-331.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19573/1/318-331.pdf
resources.format: Adobe PDF
resources.size: 905,89 kB