title: Determinants of Online Word-of-Mouth: Evidence from Durable Goods Market
metadata.name: dc.contributor.author
metadata.value: Sharapudinov, Shamil Sh.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Zezerova, Viktoriia V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Storchevoy, Maxim A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-01-30T09:48:47Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-01-30T09:48:47Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sharapudinov Sh. Sh., Zezerova V. V., Storchevoy M. A. Determinants of Online Word-of-Mouth: Evidence from Durable Goods Market. Vestnik of Saint Petersburg University. Management, 2017, vol. 16, issue 4, pp. 622–650.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu08.2017.406
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/9016
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Online reviews have become one of the most effective tools to influence consumer behavior and level of sales. In this paper we consider determinants of online reviews and ratings. The study is based on more than three thousand online reviews from Russian consumers of durable goods (electronics and home appliances). We found a significant difference in the level of influence between new and old reviews. Moreover, the higher the total numbers of reviews available, the higher the number of reviews taken into account by a particular consumer. Another finding is that both average online rank and price of a product are positively correlated with variance of reviews about that product. Based on differences in the effectiveness of information transmission about quality, products were divided into two categories: experience goods and search goods. We provide an econometric model that helps explain not only the dynamic but also the direction of consumers’ ranking of a product depending on the number and content of existing reviews.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research has been funded by the Russian Academic Excellence Project "5-100".
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 16; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: word-of-mouth marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online reviews
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: search goods
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: experience goods
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer behavior
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Determinants of Online Word-of-Mouth: Evidence from Durable Goods Market
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 06-Sharapudinov.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/9016/1/06-Sharapudinov.pdf
resources.format: Adobe PDF
resources.size: 271,59 kB