title: EXPLORING CRIMINAL METAPHOR IN MASS MEDIA DISCOURSE: SEMANTICS, SEMIOTICS AND POLYCODE COMPETENCE
metadata.name: dc.contributor.author
metadata.value: Shustrova, Elizaveta V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Koptyaeva, Natalia N.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-10-24T15:55:56Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-10-24T15:55:56Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/2782-1943.2023.23
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47827
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Linguistic studies of mass media discourse prove that it presents a complex
  blend of verbal and visual characteristics. To this end, the methodological
  procedures should also imbibe structural methods combined with cognitive
  modelling. These forms of text and its analysis tend to be unjustly given less
  attention in educational process although teaching media literacy has already
  become a popular trend. The present paper is aimed at investigating the level
  of students’ awareness as far as certain semantic and semiotic elements are
  concerned, and to show the methodological steps, students can further rely
  on. As one of the sources, frequent in modern British mass media discourse,
  we have chosen criminal conceptual metaphor applied to Jeremy Corbyn.
  Thus, we show both the linguistic analysis procedure and the results of the
  pedagogical experiment. In our linguistic investigation we applied a combination
  of cognitive and structural linguistic methods. For teaching purposes, an
  experimental linguistic database of verbal and polycode texts was formed. The
  procedure described herein can be applied in various pedagogical cases: for
  teaching students of linguistics, journalism and mass media communication
  studies, pedagogics, politics, cross-cultural and linguocultural studies. The results
  of the analysis contribute to the investigations of political metaphors and
  broaden our understanding of polycode mass media texts.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;
metadata.lang: -
metadata.name: dc.subject
metadata.value: polycode competence
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media literacy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: polycode text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: conceptual metaphor
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political caricature
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: professional training
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: EXPLORING CRIMINAL METAPHOR IN MASS MEDIA DISCOURSE: SEMANTICS, SEMIOTICS AND POLYCODE COMPETENCE
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 262-277.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47827/1/262-277.pdf
resources.format: Adobe PDF
resources.size: 1,43 MB