title: Stockmann's Corporate Strategy in Russia: No Hurry!
metadata.name: dc.contributor.author
metadata.value: Kiryukov, Sergey I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014-04-03T21:31:51Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-04-03T21:31:51Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2010
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1135
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: A marketing consultant and retail specialist, has been approached by Stockmann's management with a proposal to take up the regional manager position in Saint Petersburg. In his effective speech at a scientific conference the day before, Raikkonen compared retail trade in Russia and Finland, convincingly demonstrating the advantages of Finnish approaches to chain expansion: slow and conservative is always better than quick and erroneous. The management executives of the Stockmann chain had tended toward such an approach, but, since the company had a country manager position in Russia, they would need a new regional manager in Saint Petersburg to expand sales in Russia. The case is recommended for discussion among Executive MBA student groups in the 'Marketing Management' course (topics: Marketing Strategy and Distribution Management).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: ECCH; Graduate School of Management, Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: 510-106-1
metadata.lang: -
metadata.name: dc.title
metadata.value: Stockmann's Corporate Strategy in Russia: No Hurry!
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Кирюков, С. И.
metadata.lang: -