title: Image and text: Interaction in public appellative inscriptions
metadata.name: dc.contributor.author
metadata.value: Birr-Tsurkan, Lilia F.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-13T11:41:25Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-13T11:41:25Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Birr-Tsurkan L. F. Image and text: Interaction in public appellative inscriptions. German Philology in St Petersburg State University, 2022, iss. 12, pp. 174–195. https://doi.org/10.21638/spbu33.2022.109 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu33.2022.109
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/39089
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article analyzes public appellative inscriptions that emerged during the coronavirus
  pandemic and contain both non-verbal and verbal components. The proposed
  term allows emphasizing the main functions of such texts (attracting the addressee’s
  attention and influencing their behavior), while distinguishing such texts from other
  regulatory texts. From the many terms for texts with multilevel semiotic components,
  the term creolized text is preferred. The non-verbal means of public appellative inscriptions
  include a special graphic design of the verbal component (supragraphemic,
  i. e. a font of a different type and size, a combination of uppercase and lowercase, highlighting,
  etc., and topographemic, i. e. a text background), as well as pictorial means
  like graphic elements and photographs. The author explores the interaction between
  verbal and non-verbal components in public appellative inscriptions and finds that a
  fully identical rendition of the same content by verbal and non-verbal means is impossible.
  While it is possible to convey the main content of the appellative inscription
  (the requirement to comply with COVID measures) through an image, the latter is
  accompanied by texts with details. Even in cases of parallel (synonymous) use of verbal
  and non-verbal components, it is difficult to determine the leading component.
  The author also analyzes examples of mutual penetration of the verbal and non-verbal
  components. The author concludes that the use of non-verbal components enhances
  the appellative nature of appellative inscriptions. The nature of the chosen material
  and the idea that public appellative inscriptions can be considered creolized texts account
  for the novelty of the study.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: German Philology in St Petersburg State University;Issue 12
metadata.lang: -
metadata.name: dc.subject
metadata.value: appellative
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: creolized text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: creolization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: verbal component
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: non-verbal component
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: supragraphemic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: topographemic
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Image and text: Interaction in public appellative inscriptions
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 174-195.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/39089/1/174-195.pdf
resources.format: Adobe PDF
resources.size: 6,47 MB