title: Expected effects of projected institutional changes in digital out-of-home advertising
metadata.name: dc.contributor.author
metadata.value: Shastitko, Andrey E.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Morozov, Anton N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Morosanova, Anastasia A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-10-09T17:09:50Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-10-09T17:09:50Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shastitko, A. E., Morozov, A. N. and Morosanova, A. A. (2023) ‘Expected effects of projected institutional changes in digital out-of-home advertising’, St Petersburg University Journal of Economic Studies, 39 (3), pp. 328–351. https://doi.org/10.21638/spbu05.2023.303 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu05.2023.303
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44145
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: During the political, economic instability and uncertainty, both the goals of economic regulation
  and the methods of decision-making are changing. Against the backdrop of changes in
  state policy, the need to ensure national security is becoming more acute, while there are still
  decision-making risks associated with the rent-seeking behavior of the regulatory authority
  or some market players. This article considers Draft law no. 160605–8 “On Amendments to
  the Federal Law “On Advertising” in context of regulating relations in the outdoor advertising,
  both in terms of the legislative innovation effectsand the compliance of these norms with
  the criteria for “promising trajectories” of institutional changes. After a resonant discussion
  in the media, the Draft law was rejected by the State Duma in its second reading, which confirms
  the importance of public discussions on lawmaking and economic analysis of the proposed
  measures. With the regulatory impact assessment methodology, we get a qualitative and
  quantitative estimation of organizational and technical measures of the proposed regulation
  (namely, the emergence of a private single operator of digital advertising structures). We also
  offer alternative institutional solutions that allow achieving the proclaimed goal of the draft
  law with greater efficiency: the introduction of business requirements (licensing, accreditation,
  maintaining a registry) or implementation of market self-organization. We conclude that
  granting control functions to one of the market players creates risks associated with an unresolved
  conflict of interest, which can lead to monopolization of digital out-of-home services
  and budget losses.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The article was prepared as part of the research work of the state task of the RANEPA.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: St Petersburg University Journal of Economic Studies;Volume 39; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: digital advertising structures
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital advertising market
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: institutional reforms
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: regulatory impact assessment
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: structural alternatives
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: regulatory effectiveness
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Expected effects of projected institutional changes in digital out-of-home advertising
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 03.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44145/1/03.pdf
resources.format: Adobe PDF
resources.size: 725,69 kB