title: Commercial e-communication subgenres review
metadata.name: dc.contributor.author
metadata.value: Goncharova, Alina A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-02-12T09:28:48Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-02-12T09:28:48Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Goncharova, A. A. (2019). Commercial e-communication subgenres review. Media Linguistics, 6 (4), 512–525.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.407
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17072
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The aim of this article is the analysis of the main subgenres of commercial communication
  unfolding in the media environment. The author has explored a number of modern Russian
  and foreign sources; also she has presented the results obtained from personal professional experience.
  The subjects of this investigation are commercial internet communication subgenres
  such as as by-liner, lead magnet, landing, tripwire and feedback comment. David Crystal’s theory
  is chosen as a starting point for this investigation. D. Crystal identified five basic Internet
  communication genres in 2001. The author has shown that the variety of genres has increased
  and subgenres appeared for the last 18 years. Her work proves that the Internet communication
  genres diversity exceeded the limits of D. Crystal’s system substantially. As a result, the
  author concentrates on commercial e-communication, because it has not been sufficiently
  considered previously. The communicative aims of the subgenres under review as well as corresponding
  types of text structure are examined in detail. The author has demonstrated the
  certain communicative tasks solved by every commercial text element. The classification criteria
  of web-texts, together with those of Internet communication are presented as well. The
  author, using the mentioned classification criteria system, has attempted to organize considered
  commercial e-communication subgenres and to identify their place among the others.
  From her point of view, the most significant criteria are communicative situation, function, relevant web-technology and search engine focus degree. Following the results of this investigation,
  a conclusion about communicative situations uniformity has been drawn. Also, the
  author has emphasized that all the considered subgenres had been focused on the readers, not
  the search engine. At last, she has revealed the disparity of their functions.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: internet communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: commercial texts
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: landing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: lead magnet
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Commercial e-communication subgenres review
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 512-525.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17072/1/512-525.pdf
resources.format: Adobe PDF
resources.size: 642,06 kB