title: Mobilization potential of the virtual network space
metadata.name: dc.contributor.author
metadata.value: Achkasova, Vera A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-11-17T13:22:32Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-11-17T13:22:32Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Achkasova V. A. Mobilization potential of the virtual network space. Political Expertise: POLITEX, 2021, vol. 17, no. 3, pp. 246–258.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu23.2021.302
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33621
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article analyzes the mechanisms of deploying mobilization processes in the virtual space of
  the Internet: the features of these processes are considered, models of distribution of mobilization
  content are highlighted, and techniques and tools of network mobilization are characterized.
  Mobilization processes online are characterized by a high degree of anonymity, the complexity of
  countering them, as well as low predictability of occurrence and development. Considering the
  problem of mobilization messages’ impact effectiveness on various types of target audiences, the
  special importance of the content of these messages, and above all, its characteristics such as
  extremeness, extraordinary nature, extreme character of information messages, is emphasized.
  A special place in the process of transmitting information is occupied by the virality of content —
  the possibility of replicating posts by users, which allows stimulating community members to
  unite. From the point of view of semantic content, it is advisable to consider mobilization content
  through the prism of a cognitive scheme — a key element of the frame, a kind of template through
  which a person receives and comprehends information: once in a similar situation, people act according
  to an already formed scheme. Mobilization messages in the context of cognitive schemes
  can have different variants; however, the analysis allows us to identify their universal components:
  the enemy, whose image is demonized; actions that need to be performed; forces that must unite
  to perform actions. One of the most urgent problems in the subject field of political mobilization
  is the communicative models for the dissemination of mobilization messages in online media. It
  is the study of the information transmission processes that allows us to identify the most effective
  methods and tools of influence. At the same time, recently, the trend of any absolutely politicizing
  virtual platforms and online tools that were not originally intended for mobilization purposes has
  become obvious.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research has carried out with the financial support of Russian Foundation for Вasic
  Research: project “Mediatization of local incidents as a mechanism for mobilizing political protest in
  the information network society”, no. 20-011-00371 А.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Political Expertise: POLITEX;Volume 17; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: mobilization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: protest actions
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: network space
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: content
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cognitive scheme
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mobilization technologies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mobilization tools
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Mobilization potential of the virtual network space
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 246-258.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33621/1/246-258.pdf
resources.format: Adobe PDF
resources.size: 711,93 kB