title: Language manipulation strategies of the political advertising in Bulgaria
metadata.name: dc.contributor.author
metadata.value: Manolov, Georgi L.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:50:23Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:50:23Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Manolov, G. L. (2018). Language manipulation strategies of the political advertising in Bulgaria. Media Linguistics, 5 (4), 545–556.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.412
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15584
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The present article considers the nature and specifics of the term “language manipulation
  strategies” in Bulgaria. This is achieved on the grounds of the clarification of manipulation (as
  definiteness) and of its importance upon its use in various pre-election campaigns. In connection
  with this, this article determines the meaning of language manipulation strategies, their
  scientific nature, as well as their main purpose in the pre-election fight. In addition, the key elements
  of the so-called “language of change” (after 10.11.1989) in Bulgaria are presented herein,
  just like the lexical occasionalisms, lexical neologisms, semantic neologisms, the change
  in the stylistic shade, etc. This article presents a detailed analysis of the so-called “language
  play” in the advertising text of the respective political subjects. Besides the definiteness of
  the term in a synthesized order, this article presents six leading variants of a language play —
  play advertising methods (quotation), a play upon phraseology, methaphorical nomination,
  a play upon syntagmatics, occasional word creation, and a play upon the black and white
  drawing. These language plays are also illustrated with the respective examples from preelection
  campaigns. Special attention is paid to the manipulation rules of political advertising,
  such as the establishment of the brand (mark), the successful device (slogan, motto), the easy
  messages, the language manipulations, the “sale” of the charisma, brief speaking, conscious
  repetition, fabrication, no lies, and “proper” manipulation.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: language manipulation strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: language play
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political manipulation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: rules of political manipulation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Language manipulation strategies of the political advertising in Bulgaria
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 12-Manolov.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15584/1/12-Manolov.pdf
resources.format: Adobe PDF
resources.size: 614,39 kB