title: Trust of online consumers: Comparative estimation and the model of formation (on the example of Russia and China)
metadata.name: dc.contributor.author
metadata.value: Tyurina, E. A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Cao, Z.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-03-01T14:45:51Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-03-01T14:45:51Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Tyurina E. A., Cao Z. 2023. Trust of online consumers: Comparative estimation and the model of formation (on the example of Russia and China). Russian Management Journal 21 (3): 344–376. (In Russian) https://doi.org/10.21638/spbu18.2023.303
metadata.lang: en_GB
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44999
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Goal: the article presents the results of an empirical study modeling online consumer trust in
  various country contexts, considering the type of online shopping experience. Methodology:
  the research methodology is built on a comparative estimation of the e-trust in Russia and
  China based on the online survey data, the total sample was 1,800 respondents. Findings:
  a positive relationship of “precursor” factors (mechanisms for reviews, return/exchange of goods,
  online guarantees) with the trust of online consumers was proved; the significance of crosscountry
  differences in the formation of online consumer trust in terms of the relevance and
  relevance of information contained in reviews, and the fairness of the return (exchange) process
  (using the samples of Russia and China as an example), and, conversely, cross-country differences
  have not been established in terms of accuracy and complexity information contained in reviews,
  the controllability of the return/exchange process, and the mechanism for online guarantee;
  confirmed the lack of relationship between the type of consumer experience and e-trust. Originality
  and contribution of the authors: the results of the study contribute to understanding the
  management of interactions between a company and online consumers and provide a basis for
  investment in the creation and development of cross-border e-commerce related to the formation
  of online consumer trust.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The study was funded by the Ministry of Science and High Education of the Russian Federation, project
  number FZNS-2023-0016 “Sustainable Regional Development: Efficient Economic Mechanisms for
  Organising Markets and Entrepreneurial Competencies of the Population under Uncertainty (Balancing
  Security and Risk)”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 21; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: e-trust
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: e-tailing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cross-border e-tailing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: model of e-trust
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mechanism for reviews
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mechanism for return
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mechanism for online guarantees
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comparative researchmechanism for reviews
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mechanism for return
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mechanism for online guarantees
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comparative research
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Trust of online consumers: Comparative estimation and the model of formation (on the example of Russia and China)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 03.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44999/1/03.pdf
resources.format: Adobe PDF
resources.size: 1,57 MB