title: Pitch as a business PR-text: Communicative and pragmatic aspect
metadata.name: dc.contributor.author
metadata.value: Balakhonskaya, Liudmila V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-10-12T13:52:59Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-10-12T13:52:59Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Balakhonskaya, L. V. (2021). Pitch as a business PR-text: Communicative and pragmatic aspect. Media Linguistics, 8 (3), 273–286.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2021.306
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33293
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article discusses pitching as a communication technology and a pitch as a business PRtext.
  For a more complete and correct definition of the concepts of a pitch and pitching, the semantics
  of the multi-valued pitch lexeme underlying them are analyzed. The types of pitching
  are described by the field of activity, by the intended purpose and by the time of the presentation.
  The subject of the study was the textual features of the investment pitch as a PR communication
  tool. The main purpose of the work is to analyze the structural and content components
  of the investment pitch in the communicative and pragmatic aspect, including the
  characteristics of the addresser, addressee, object, goal, functions, etc. The material for the
  study was selected using the method of random sampling of 28 video recordings of pitch
  presentations presented on the foreign TV shows Shark Tank and Dragons’ Den, posted on the
  social network YouTube. The analysis of the material showed that the text of the pitch is based
  on the principle of combining standard and expression, noted by V. G. Kostomarov, in relation
  to the language of the newspaper. The tendency towards standardization is manifested in the
  typical structure of the pitch, the tendency towards expressiveness — in the use of certain verbal
  and paraverbal means, with the help of which the addresser seeks to express a subjective
  attitude not only to the content of speech, but also to the addressee, influencing his consciousness
  and stimulating him to make the necessary decisions. Based on the identified differential
  features, the definition of an investment pitch is proposed. It is concluded that the investment
  pitch can be included in a number of other proposals coming from the PR subject — proposals
  for cooperation, commercial proposals and proposals for sponsorship, calling it an offer
  for investors.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 8; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: pitch
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: pitching
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: pitch presentation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: PR-text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: business PR
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Pitch as a business PR-text: Communicative and pragmatic aspect
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 273-286.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33293/1/273-286.pdf
resources.format: Adobe PDF
resources.size: 679,56 kB