title: «A completely new means of agitation»: the German «national postcard» in Austria-Hungary at the turn of the 19th and 20th centuries
metadata.name: dc.contributor.author
metadata.value: Medyakov, Alexander S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-04-03T11:17:21Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-04-03T11:17:21Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu19.2018.205
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15440
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article explores the role and functions of postcards in Austria-Hungary at the turn of the
  19th and 20th centuries. The content of visual messages of «German-national» postcards, their socio-cultural
  existence and associated practices, and the reaction of users to them are studied. The German national symbols
  used in postcards (Germany, German Michel, Archangel Michael, Bismarck, German Oak, etc.), as well as
  their instrumentalization in the national struggle, in particular against the language laws of Badeni, 1897,
  are analyzed. The role of nationalist organizations in the publication, distribution and propaganda use of
  postcards is revealed. The problem of cooperation between the Völkisch organizations of Austria-Hungary
  and Germany is posed, in which postcards used as a means of propaganda took a prominent place. There
  are conclusions about the socio-cultural environment of consumers of such postcards. They were, first of
  all, educated Germans, mainly Protestant faith. A significant proportion were students, as well as members
  of various non-political associations ― gymnasts, singers, shooters, etc. The pronounced national and
  propaganda nature of postcards caused a clearer and more frequent reaction to them in the texts of written
  messages compared to postcards of other genres. At the same time, the aggressiveness and categoricity of
  such visual messages made the circle of their addressees narrow enough, on the one hand, and, on the other
  hand, encouraged the sides affected by criticism, especially Catholics and Czechs, to respond.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Studia Slavica et Balcanica Petropolitana;Issue 2(24)
metadata.lang: -
metadata.name: dc.subject
metadata.value: postcards
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Austria-Hungary
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Völkisch movement
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: national problem
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: nationalism
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: propaganda
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: «A completely new means of agitation»: the German «national postcard» in Austria-Hungary at the turn of the 19th and 20th centuries
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 05-Medyakov.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15440/1/05-Medyakov.pdf
resources.format: Adobe PDF
resources.size: 6,33 MB