title: Operating in international markets through cross-border e-commerce: A practitioners’ perspective
metadata.name: dc.contributor.author
metadata.value: Chen, Shenglong
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-14T20:53:24Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-14T20:53:24Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Chen Sh. 2022. Operating in international markets through cross-border e-commerce: A practitioners’ perspective. Vestnik of Saint Petersburg University. Management 21 (4): 548–574. https://doi.org/10.21638/11701/spbu08.2022.403
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu08.2022.403
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/39137
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: As the global business environment continuously evolves, the cross-border e-commerce becomes
  an essential part of international markets. This research analyzes practitioners’ perception of the
  cross-border e-commerce as an emerging channel to expand and operate in the global market
  and explores the platform structural performance determinants. We conducted the content and
  statistical analyses based on 35 interviews and constructed database of 150 observed companies.
  Deploying the springboard approach as the theoretical underpinning, we find the cross-border
  e-commerce optimal for companies to respond to the global turmoil in the short term and to
  achieve internationalization in the long term which serves as the most desirable option for firms
  to conduct cross-border commercial activities. The personalization in multiple language choices,
  reliable payment system settings, and clear website privacy commitment are the major factors.
  The diversity of language settings has the most significant positive influence on the cross-border
  e-commerce performance. This research contributes to the literature on the internationalization
  of firms and operation strategy in the global market enhancing the knowledge of operating crossborder
  e-commerce through the comparison with conventional internationalization paradigms
  and the examination of specific platform setting factors. International entrepreneurs can also
  benefit by understanding the practical specifications of the cross-border e-commerce and looking
  at platform structural performance determinants. The managerial implication suggested in
  this paper can be applied in their strategic decision-making which enhances a firm performance
  and helps to engage with the global economy.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 21; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: cross-border e-commerce
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: enterprises
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: practitioners
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: international markets
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: internationalization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: platform performance determinants
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Operating in international markets through cross-border e-commerce: A practitioners’ perspective
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 929.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/39137/1/929.pdf
resources.format: Adobe PDF
resources.size: 2,03 MB