title: Audience acquisition in the mediated strategic communication (on the example of the Polish news service “Wiadomości”)
metadata.name: dc.contributor.author
metadata.value: Kępa-Figura, Danuta
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-02-12T09:25:49Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-02-12T09:25:49Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kępa-Figura D. (2019). Audience acquisition in the mediated strategic communication (on the example of the Polish news service “Wiadomości”). Media Linguistics, 6 (4), 496–511.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.406
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17071
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article analyzes one exemplary edition of “Wiadomości” — a news service of Polish public
  television. The program is framed as a medium implementing the information policy of their
  administrator, i.e. the policy of power. The focus was placed on evaluation as the most expressive
  linguistic mechanism of strategic communication. The analysis of evaluation, defined as
  a mechanism of audience acquisition, allowed the author to identify the values referred to by
  the government of the Republic of Poland in the process of creating the narratives ultimately
  shaping its image. The values of ‘success’ and ‘patriotism’ have become the basis for popularizing
  the narrative of the government as the entity with patriotic motivations, which prove successful.
  The mechanism of audience acquisition is implemented into two planes of text functioning which are the content plane and the expression plane. In the case of selected object of
  study, speaking about the content plane, it is necessary to pay attention to the choice of topics
  covered in the analyzed information program, their characteristics and the reasons for which
  these topics were raised. At the same time, speaking of the expression plane, it is necessary
  to discuss the use of techniques that contribute to the acceptance of a certain narrative about
  Poland (namely the Polish government) and the use of different ways of evaluating the reality
  that is the subject of the speech. In addition, the author of this article draws attention to the relationship
  between the concepts of strategic communication, public relations and propaganda.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: strategic communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: valuation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: propaganda
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: PR
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: narrative
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Audience acquisition in the mediated strategic communication (on the example of the Polish news service “Wiadomości”)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 496-511.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17071/1/496-511.pdf
resources.format: Adobe PDF
resources.size: 681,88 kB