title: Strategic orientations as a driver of innovations in Russian firms
metadata.name: dc.contributor.author
metadata.value: Smirnova, M.M.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Rebiazina, V.A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-05-29T10:44:42Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-05-29T10:44:42Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2014
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/6386
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Product innovation is vital for developing competitiveness of firms from emerging economies. Being recognized as one of emerging economies, Russia however is rather loosing positions in competing on innovative offerings in comparison to other BRIC economies. Moreover, the research on drivers of success or failure of product innovations in Russian economy is underrepresented in academic literature. Current paper aims at adding to existing theory on the role of market orientation vs. orientation to the new market segments in driving firm performance with the focus on product innovation capabilities. As suggested by Sawhney et al (2006), we study the role of key innovative offering dimensions - platform and solution innovation - in influencing firm performance outcomes. Our study aims to close the gap by studying the mediating effect of product innovation dimensions on market orientation - performance link on example of Russian economy. The study is based on a quantitative survey of 207 Russian innovative firms with multiple respondents approach, resulting in 331 qualified respondents. Our results demonstrate the difference in effect of orientation towards existing market vs. new customer segments in shaping platform and solution innovation and influencing firm performance
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Graduate School of Management, St. Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Working Papers;#7(E)-2014
metadata.lang: -
metadata.name: dc.subject
metadata.value: innovation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: market orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: new customer segments
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: emerging markets
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Russia
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Strategic orientations as a driver of innovations in Russian firms
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Working Paper
metadata.lang: en_GB
resources.filename: 7_2014 WP Smirnova Rebiazina.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/6386/1/7_2014%20WP%20Smirnova%20Rebiazina.pdf
resources.format: Adobe PDF
resources.size: 623,75 kB