title: TikTok in electoral communication: The case of Russian State Duma elections 2021
metadata.name: dc.contributor.author
metadata.value: Zuykina, Kristina L.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-25T10:49:17Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-25T10:49:17Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Zuykina K. L., Krinitsyna N. S. TikTok in electoral communication: The case of Russian State Duma elections 2021. Political Expertise: POLITEX, 2023, vol. 19, no. 1, pp. 101–122. https://doi.org/10.21638/spbu23.2023.107 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu23.2023.107
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43897
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article presents the results of an empirical study of the features of electoral communication
  in the political cluster of TikTok channels during the election of deputies of the State Duma of the
  Federal Assembly of the Russian Federation of the VIII convocation, which took place from September
  17 to 19, 2021. Using the method of content analysis, content strategies that were used
  by channels of a polar political orientation were identified and characterized. Thus, pro-government
  channels followed a strategy that we described as “television”: an attempt to use existing
  formats (mainly television) on a new platform (cuttings from television interviews), a combination
  of emotional and rational types of argumentation (as in the course of television debates), the use
  of topics informational character). The channels of the opposition candidates used a personalized
  “user” approach: publishing video messages to users on behalf of the candidates, the emotional
  nature of the videos, designed to involve subscribers in communication. This approach made it
  possible to involve users in the electoral discussion to a greater extent, which was confirmed by
  the results of calculating the user involvement coefficient. At the same time, the results of the
  study showed that neither the pro-government nor the opposition political forces were ready to
  be fully involved in the creation of content and adapt it to the unique formats of the TikTok service, and in the vast majority of cases they published content previously created for other communication
  channels. Thus, the potential of TikTok was only half used.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Political Expertise: POLITEX;Volume 19; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: electoral communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: State Duma elections
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: TikTok
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: content strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: user engagement
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: TikTok in electoral communication: The case of Russian State Duma elections 2021
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 16241-Article Text-55312-1-10-20230615.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43897/1/16241-Article%20Text-55312-1-10-20230615.pdf
resources.format: Adobe PDF
resources.size: 1,13 MB