title: Digital transformation of professional sports organizations’ business model: The case of the US National Football League
metadata.name: dc.contributor.author
metadata.value: Romanova, Anastasia N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Shvalev, Nikita S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-05-18T11:33:41Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-05-18T11:33:41Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Romanova A. N., Shvalev N. S. 2023. Digital transformation of professional sports organizations’ business model: The case of the US National Football League. Vestnik of Saint Petersburg University. Management 22 (1): 84–104. http://doi.org/10.21638/11701/spbu08.2023.105 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: http://doi.org/10.21638/11701/spbu08.2023.105
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/41473
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The study is an attempt to reveal and describe the main directions of digital transformation of
  business models of professional sports organizations through the example of the US National
  Football League. Based on the Johnson, Christensen and Kagermann’s approach to describe four
  main components of a successful business model, the authors analyzed the National Football
  League business model and studied digital technologies impact on the business model components.
  With reference to the results of analysis as well as the available materials published in foreign
  mass media, the authors defined the main directions of digital transformation for business
  models of professional sports organizations. The first direction of transformation is to change
  the customer value proposition by means of fan engagement into value added chain. The second
  direction relates to the creation of new revenue channels through business model transformation
  into D2C type. The results of the current study contribute to the existing research on of business
  models of sports organizations and can be applied by sports managers in building a digital marketing
  strategy and a strategy for business model transformation.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 22; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: business model
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: professional sports organizations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: engagement
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital technologies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: fantasy football
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mass sports events
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital transformation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: National Football League
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Digital transformation of professional sports organizations’ business model: The case of the US National Football League
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 936.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/41473/1/936.pdf
resources.format: Adobe PDF
resources.size: 2,2 MB