title: Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine)
metadata.name: dc.contributor.author
metadata.value: Sergeeva, Elena V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:41:34Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:41:34Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sergeeva, E. V. (2018). Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine). Media Linguistics, 5 (4), 484–493.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.408
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15580
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper deals with the analysis of the manipulative strategy, communication tactics and
  the concrete methods of their realization in advertising discourse. The author considers two
  stages of these manipulative tactics and shows their specific role in the concrete texts. Tactic
  of manipulative representation of information and tactic of manipulation from the feeling
  are considered. The author analyses the variety of the information manipulative representation
  tactic — method of use the interest to additional information in the advertising texts.
  The method is based on the drawing attention to beginning of the promotional article. The
  beginning of the advertising article reports interesting information. This part of the article
  has storyline or development of the plot, similar to a popular scientific, journalistic or entertaining
  narrative. Therefore, this method may be named as the method of fictionalizing of
  advertising information. The author investigates this manipulative method and describes its
  specific characteristics. 7 types (manipulative conversational turns) of manipulative method
  of use the interest to additional information are considered: factual manipulative turn, thematic
  manipulative turn, associative manipulative turn, detailing manipulative turn, historic
  manipulative turn, historic and linguistic manipulative turn, mythical manipulative turn. The
  author concludes the storyline and the development of the plot are indispensable, obligatory
  and specific part of such advertising text. It makes read the advertising texts to the end. The
  method of fictionalizing of advertising information is embodied to be translated into the set of
  language and composition means — same words and syntactic constructions.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: language manipulation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulative strategy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulative tactic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulative method
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 08-Sergeeva.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15580/1/08-Sergeeva.pdf
resources.format: Adobe PDF
resources.size: 622,18 kB