title: (Un)fairness of Shrinkflation: the Role of Consumer-, Firm-, and Marketrelated Factors
metadata.name: dc.contributor.author
metadata.value: Golovacheva, Ksenia S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-10-31T11:28:23Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-10-31T11:28:23Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2016
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/8667
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper addresses the problem of package downsizing, or shrinkflation. While the problem is undoubtedly significant as it directly relates to both firms' and consumers' wellbeing, it received only limited attention of researchers. The purpose of the paper is to incorporate package downsizing tactic to the broader area of fairness studies and, thus, respond to the plea to take into account moral considerations of marketplace activities. In a series of scenario-based experiments the author tests how consumer skepticism, competitors' behavior and stated firm intent affect the perceived (un)fairness of package downsizing. Moreover, previous findings regarding the consequences of perceived unfairness are supported with application to package downsizing.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: GSOM Emerging Markets Conference 2016;pp. 130-132
metadata.lang: -
metadata.name: dc.subject
metadata.value: package downsizing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: perceived fairness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer behavior
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: shrinkflation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketplace activities
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: (Un)fairness of Shrinkflation: the Role of Consumer-, Firm-, and Marketrelated Factors
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB
resources.filename: abstract_s_book_gsom_em_conference_2016.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/8667/1/abstract_s_book_gsom_em_conference_2016.pdf
resources.format: Adobe PDF
resources.size: 5,4 MB