title: LINGUISTIC AND PRAGMATIC POTENTIAL OF ENGLISH-LANGUAGE ENVIRONMENTAL INTERNET MEMES
metadata.name: dc.contributor.author
metadata.value: Pavlova, Elena B.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-05-25T21:45:56Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-05-25T21:45:56Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/2782-1943.2022.31
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/41531
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The study deals with English-language Internet memes which communicate
  environmental issues. The material for the study was taken from Reddit, which
  is used to share topical memes on the Internet. The study analyses the linguistic
  and pragmatic potential of English-language environmental Internet
  memes and describes their visual pattern and verbal component. It is shown
  that after reframing, the visual template of viral Internet memes becomes a
  means of attracting attention to environmental issues. While keeping the same
  visual template, new lines, captions, and headings referring to environmental
  issues can be added to the verbal template; in some cases, environmental Internet
  memes are created specifically to explain the negative consequences of
  human economic activity or to evaluate environmental stunts. The author determines
  the set of relevant strategies and tactics based on the lingvopragmatic
  model, characterizes the verbal and non-verbal means ensuring their implementation.
  It is found that dominant strategies are the strategies of drawing
  attention to environmental issues, informing; argumentation; intimidation;
  creating a comical effect; development of a stereotype of environmental behaviour,
  which are implemented by tactics of focusing attention, reducing the
  situation to an absurdity, and negative prediction. Considering the identified
  communicative strategies, the typology of environmental Internet memes
  is proposed, and five main linguopragmatic types are identified: informing,
  persuasive, intimidating, humorous, ironic-sceptical. The relevant linguistic
  means to implement communicative tactics in English-language environmental
  Internet memes are colloquial vocabulary, idioms, professional vocabulary
  (environmental terms), synonyms, antonyms, metaphors, imperatives, present
  participle, colloquial syntactic constructions, expressive syntactic means:
  antithesis, question-answer constructions, anaphora, epiphora, and ellipsis.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Synergy of Languages & Cultures 2022: Interdiscipilinary Studies;
metadata.lang: -
metadata.name: dc.subject
metadata.value: online communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: environmental communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: environmental Internet memes
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguopragmatic potential
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: tactics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: LINGUISTIC AND PRAGMATIC POTENTIAL OF ENGLISH-LANGUAGE ENVIRONMENTAL INTERNET MEMES
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 379-392.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/41531/1/379-392.pdf
resources.format: Adobe PDF
resources.size: 1,78 MB