title: Media crowdsourcing and media crowdfunding in the digital environment as factors of a new community for the media
metadata.name: dc.contributor.author
metadata.value: Kaminskaia, Tat’iana L.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Erokhina, Oksana V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-06-30T18:41:42Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-06-30T18:41:42Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kaminskaia T. L., Erokhina O. V. (2022). Media crowdsourcing and media crowdfunding in the digital environment as factors of a new community for the media. Media Linguistics, 9 (2), 96–112.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.202
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/37040
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article studies the financial and content participation of the addressee in the implementation
  of media projects through special digital platforms. Successful experience of media
  crowdfunding is associated with such digital platforms as Planeta.ru, BoomStarter, “The Power
  of the Word”, and active crowdsourcing is carried out on the digital Service of journalistic
  queries (https://pressfeed.ru/). Crowdfunding and crowdsourcing in Russia as a collective cooperation
  of people and civic activity are most effective today in the sphere of media. Through
  such civil complicity, a media community is formed. As a result, the following factors of the
  success of media crowdfunding and crowdsourcing were identified: 1. Addressing the focus
  audience of media projects; 2. Rewards for participation, including virtual participation, that
  meet the needs of the audience; 3. Types of motivations of the audience to cooperate with
  media: the desire to express a civic position, to be involved in something socially significant,
  to increase their expertise and make their personal story public. The article describes all these
  factors with their illustration by examples of media projects and the individual expert practice
  of one of the authors of the article. A decline in the role of the state in a digital society
  inevitably leads to a change in the functioning of media, as well as to a growing importance of
  communities that arise around media projects. Digital involvement of the audience in financing and content participation gives the effect of a media community which is necessary for
  independent and highly specialized media. It is noted that sometimes exotic projects with a
  narrow target audience demonstrate success in fundraising due to the skillful use of specific
  vocabulary and personal authority of the creators. Digital platforms, boosted during the pandemic,
  are transforming media-audience relationships.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: media content
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: crowdfunding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: crowdsourcing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media audience
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital community
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Media crowdsourcing and media crowdfunding in the digital environment as factors of a new community for the media
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 96-112.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/37040/1/96-112.pdf
resources.format: Adobe PDF
resources.size: 1,26 MB