title: Communicative strategies of COVIDtrolling on the VKontakte social network
metadata.name: dc.contributor.author
metadata.value: Vasilkova, Valeriya V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Legostaeva, Natalya I.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Kruchinina, Polina M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-03-10T10:34:15Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-03-10T10:34:15Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Vasilkova V. V., Legostaeva N. I., Kruchinina P. M. Communicative strategies of COVIDtrolling on the VKontakte social network. Vestnik of Saint Petersburg University. Sociology, 2021, vol. 14, issue 3, pp. 276–294.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu12.2021.306
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/35607
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The activation of trolling accounts during the COVID-19 pandemic, which are usually associated
  with COVID dissidence and cast doubt on the effectiveness of measures taken to combat
  the pandemic, has actualized the problem of detecting potentially dangerous accounts on social
  networks and analyzing the communication strategies they use to influence network users.
  The article represents the first experience of studying trolling strategies in the discussion of
  COVID-19 by users of the Russian social network “VKontakte”. Using unique methodology to
  detect trolling accounts based on the analysis of bursts of network publication activity through
  comments, combined with the profiling of trolling accounts, allowed us to identify 8 trolling
  accounts in the social network “VKontakte” from March 18 to June 10, 2020 according to
  the specified keywords. To identify their communication strategies, a system of indicators
  (tactics) was developed that correspond to the strategies of overt and covert trolling. An overt
  strategy includes such tactics as verbal aggression, emotional tension, provocation, call for
  confrontation, refuting the official point of view, humiliating the opponent, changing the topic
  of discussion. A covert strategy includes tactics of irony or ridicule, demonstrating authority,
  doubting the status quo, “naive questions” and misleading. As a result, it was shown that the
  analyzed trolling accounts use both overt and covert strategies of influence, with the more
  aggressive (overt) communicative strategy predominating. The article indicates the prospects
  for the research topic’s development: identifying the specifics of COVID-trolling in relation to
  other contextual and thematic types of trolling; studying the dynamics of COVID-trolling at
  different stages of the pandemic and the features of COVID-trolling strategies implemented
  by users of various social networks and different countries; analyzing the degree of impact of
  COVID-trolling on users.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 14; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: online trolling
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: COVID-19
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communication strategy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: overt trolling
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: covert trolling
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Communicative strategies of COVIDtrolling on the VKontakte social network
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 276-294.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/35607/1/276-294.pdf
resources.format: Adobe PDF
resources.size: 3,28 MB