title: How young professionals choose companies: Employer brand and salary expectations
metadata.name: dc.contributor.author
metadata.value: Kucherov, Dmitry G.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Zamulin, Andrey L.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Tsybova, Victoria S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-06-27T14:20:17Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-06-27T14:20:17Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kucherov D. G., Zamulin A. L., Tsybova V. S. 2019. How young professionals choose companies: Employer brand and salary expectations. Russian Management Journal 17 (1): 29–46.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2019.102
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15802
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The employer brand concept has been dynamically developing over the past 20 years. Although there are substantial advantages given by the employer brand, its value for specific target groups needs to be explored more deeply. The aim of this article is to identify the key employer brand attributes that are important for young business specialists and to reveal the benefits for the company brought by the employer brand. The empirical research based on mixed methodology (in-depth interviews and a survey among business school bachelor and master program students) was conducted to identify the role of the employer brand in the employment decisions of young specialists and in shaping their salary expectations. The results showed that the jobseekers want to work in the company with the employer brand even if it provides lower wage level. The attributes important for young specialists were found to include both business environment features and internal employer brand characteristics.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 17; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: employer brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: employer brand image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: employer brand equity
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: young specialists
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: How young professionals choose companies: Employer brand and salary expectations
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 3865-Текст статьи-9868-1-10-20190423.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15802/1/3865-%d0%a2%d0%b5%d0%ba%d1%81%d1%82%20%d1%81%d1%82%d0%b0%d1%82%d1%8c%d0%b8-9868-1-10-20190423.pdf
resources.format: Adobe PDF
resources.size: 320,31 kB