title: TRANSLATOLOGICAL ASPECTOF THE SOCIO-CULTURAL ARCHETYPE AS A TOOL TO IMAGE BUSINESS POLICY OF REGIONAL TOURISM
metadata.name: dc.contributor.author
metadata.value: Oberemchenko, Elena Yu.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Samarina, Irina V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Dunina, Adelina A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Abdelhafiz, Hussein Ahmed Mohamed
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-05-25T21:35:31Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-05-25T21:35:31Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/2782-1943.2022.29
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/41529
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Object of the study is focused on the identification of the socio-cultural archetypes
  as a fundamental component of the image policy of the Rostov region on
  the texts of excursions. Research methods provide a synergetic approach and include
  hypothetical-deductive method, the comparative method, the descriptive
  method, the method of translation analysis, the method of contextual analysis, as
  well as the case method, the method of “brainstorming”. In our study, the evolution
  of interdisciplinary research allowed us to verify specific directions of studying
  the concept of “branding” of the region: firstly, from a tourist perspective,
  secondly, taking into consideration the convergent context of cultural genotype
  phenomena and archetypes, and thirdly, basing on the fundamental paradigm
  of knowledge of anthropocentric linguistics. In the course of the analysis, two
  groups of students studying Chinese and Arabic focused on the intensification
  of certain research trajectories on the basis of historical texts about the Rostov
  region. In the course of the study, we identified five main research trajectories
  including historical, geographical, geopolitical, industrial and modernist images
  which are characterized by using specific socio-cultural archetypes. The task of
  the guide-interpreter was to prepare the texts of the excursions, taking into account
  the contiguous identity and proximity of the socio-cultural archetypes of
  nations, so that the text would thereby reveal for the recipient (tourist) a high index
  of cultural and genetic involvement, a natural coefficient of accessibility and
  acceptance of the brand book text. The final product of the study was the writing
  of a brandbook for the Rostov region, aimed at Chinese and Arab tourists.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Synergy of Languages & Cultures 2022: Interdiscipilinary Studies;
metadata.lang: -
metadata.name: dc.subject
metadata.value: archetype
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: tourism
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: translation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: guide-interpreter
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: travel brand book
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: TRANSLATOLOGICAL ASPECTOF THE SOCIO-CULTURAL ARCHETYPE AS A TOOL TO IMAGE BUSINESS POLICY OF REGIONAL TOURISM
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 352-366.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/41529/1/352-366.pdf
resources.format: Adobe PDF
resources.size: 849,26 kB