title: Determinants of Online Word-of-Mouth: Evidence from Durable Goods Market
metadata.name: dc.contributor.author
metadata.value: Sharapudinov, S.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Zezerova, V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Storchevoy, M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-11-27T08:39:26Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-11-27T08:39:26Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/8721
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Online reviews became one of the most effective tools that influence consumer behavior and level of sales. In this paper we consider determinants of online review rating. The study is based on more than three thousand online reviews from Russian consumers of durable goods (electronics and home appliances). It was found that there is a significant difference in the level of influence between new and old reviews. Moreover, the higher the
  total numbers of reviews available, the higher the number of reviews taken into account by a particular consumer. Another finding is that both average online rank and price of a product are positively correlated with variance of reviews on that product. Based on the differences in the effectiveness of information transmission about quality of products, products were divided into two categories: "experience" products and "search" products. At the last stage, we provide an econometric model that allows to explain not only dynamic but also the direction of consumers’ rank of a product.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Graduate School of Management, St.Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: ;13(E)-2017
metadata.lang: -
metadata.name: dc.subject
metadata.value: word-of-mouth marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online word-of-mouth
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online reviews
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: search and experience products
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: user behavior
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Determinants of Online Word-of-Mouth: Evidence from Durable Goods Market
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Working Paper
metadata.lang: en_GB
resources.filename: WP_13(E)-2017_Sharapudinov_Zezerova_Storchevoy.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/8721/3/WP_13%28E%29-2017_Sharapudinov_Zezerova_Storchevoy.pdf
resources.format: Adobe PDF
resources.size: 1,03 MB