title: Advertising as a tool for the formation of a global cognitive space
metadata.name: dc.contributor.author
metadata.value: Salieva, Liudmila K.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-05-07T09:48:53Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-05-07T09:48:53Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Salieva L. K. Advertising as a tool for the formation of a global cognitive space. Vestnik of Saint Petersburg University. Language and Literature. 2020, 17 (1): 74–88.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2020.105
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17534
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The notion of cognitive space is associated with the notions of axiological and topical spaces,
  while the notion of concept — with those of value and topos. However, the category of topos
  has not received adequate attention in modern research, without which, it seems impossible
  to fully describe the mechanisms of cognitive-communicative influence on consciousness, as
  well as the issues of concept dynamics. The purpose of the article is to consider the relationship
  of the above categories and to reveal the mechanisms of the cognitive-communicative
  impact of mass advertising on the example of advertising slogans. Based on the comparison
  of definitions of value, concept and topos and the consideration of the role of topos in culture,
  it is shown that a change in traditional cultural topos can change the volume and content of
  the concept and accordingly lead to the formation of a new value, a new cognitive space. The
  article also covers the issues of mass advertising topos, reveals the topical role of the slogan,
  shows that the slogan represents value concept or appeals to it, creating a stable association
  between brand and value — new topos. The presence of a new topos in the communicative
  space can result in replacing concept’s scope with a brand idea. Thus, advertising introduces
  brands to the category of intangible values and creates a cultural space of a consumer society.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 17; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: concept
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: topos
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: value
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: picture of the world
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cognitive rhetoric
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Advertising as a tool for the formation of a global cognitive space
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 74-88.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17534/1/74-88.pdf
resources.format: Adobe PDF
resources.size: 673,56 kB