title: Semiotic analysis of the logos of the main online newspapers in the Western Balkans
metadata.name: dc.contributor.author
metadata.value: Selimi, Ferid N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Hanoli, Votim R.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-08-27T20:18:11Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-08-27T20:18:11Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Selimi F. N., Hanoli V. R. (2024). Semiotic analysis of the logos of the main online newspapers in the Western Balkans. Media Linguistics, 11 (2), 267–281. https://doi.org/10.21638/spbu22.2024.208
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2024.208
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47371
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The decoding and interpretation of the meaning of the sign as a code located in the left corner
  of the newspaper and the function of the message given in that communication with the
  reader, is the subject of this research study. The study covers all aspects of the ideational/
  representative function, revealing the meaning of the figures or photographs displayed in the
  left corner of six Western Balkan newspapers. The signs are decoded and clarified, revealing
  their meaningful messages. The analysis is done not only on the narrative process, but also on
  the conceptual process. To achieve this objective, an attempt has been made to respond to the
  semiotic resources used by newspaper designers in the compilation of the newspaper sign, as
  well as by interpreting the meaning they present and their objectives. The study is based on
  the case study method. Several different methods have been used in the study, such as: The
  method of analysis, of decomposition, and interpretation and the qualitative method, from
  which the research method is included in the analysis and the research instrument is defined
  focusing on the signs of the names of the newspapers as the object of this research. The study
  is channeled in analyzing the semiotic signs that appear in the names of online newspapers of
  the Western Balkans, and through these semiotic signs the cultural and regional diversity of
  this region is understood in a way. The findings show that the signs of the online newspapers
  of the Western Balkans mainly have red color, black letters and white background, which are
  related to their goals, that the writings are current and relevant to the public.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 11; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: color
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: message
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sign
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Western Balkans
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Semiotic analysis of the logos of the main online newspapers in the Western Balkans
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 08.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47371/1/08.pdf
resources.format: Adobe PDF
resources.size: 810,72 kB