title: The persuasive potential of multimodality in German political discourse
metadata.name: dc.contributor.author
metadata.value: Goncharova, Evgenia A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-13T13:00:42Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-13T13:00:42Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Goncharova E. A. The persuasive potential of multimodality in German political discourse. German Philology in St Petersburg State University, 2022, iss. 12, pp. 218–236. https://doi.org/10.21638/spbu33.2022.111 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu33.2022.111
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/39092
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article aims at studying the features of the simultaneous and complementary
  interaction of verbal and non-verbal means in German political communication
  and the scientific description of multimodality as a characteristic discourse-style sign
  of politics. The methodology of the presented study is based on a holistic approach
  to language as the essential part of human cognitive-communicative actions, which
  always involves paraverbal and non-verbal forms of providing and/or obtaining information
  and communicating with others. The method of scientific analysis uses induction
  and deduction and suprasegmental and contextual analysis. The material for
  interpretation is political texts and communicative situations from the political life of
  modern Germany. Based on the agonicity and theatricality as systemic-forming features
  of political discourse, the author interprets certain types of interaction between
  politicians’ speech and such culturally dependent semiotic signs as visual color symbols
  and linguocolor secondary nominations, paralinguistic signals, details of the appearance
  of the speech subject, various forms of “body language”, etc. The discursively
  determined functions of polymodal communicative means are established: information
  function, attention-attracting function, identifying function, function of practical
  argumentation and emotional-associative influence. With the help of numerous examples,
  the assumption that communicative theatrical tactics accompanying the politician’s
  speech and based on paralinguistic, visual, kinesic and proxemic signals form
  not least the image of the politician, which includes not only his speech features but
  also the skillfully played individual psychological peculiarities, as well as the characteristics
  of the personal appearance and behavior developed with the help of political
  technologists and imagemakers. The cumulative combination of verbal and non-verbal
  communicative means with the charismatic behavior of a politician significantly
  increases the persuasive potential of public speeches and actions of political figures.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: German Philology in St Petersburg State University;Issue 12
metadata.lang: -
metadata.name: dc.subject
metadata.value: polymodality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: semiotic resource
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: language-color symbolism
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: agonicity
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: theatricality
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The persuasive potential of multimodality in German political discourse
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 218-236.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/39092/1/218-236.pdf
resources.format: Adobe PDF
resources.size: 676,06 kB