title: Modality of Volition in the Supertext of the Russian Coronavirus Social Poster
metadata.name: dc.contributor.author
metadata.value: Yang, Zhibing
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-12-18T10:36:07Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-12-18T10:36:07Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Yang , Z. (2024). Modality of Volition in the Supertext of the Russian Coronavirus Social Poster. The World of Russian Word, (1), 36–45. https://doi.org/10.21638/spbu30.2024.104
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu30.2024.104
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/48172
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the study of the subfield of volition of the tonality category realized in the supertext of the Russian social poster about the coronavirus. The study is based on the analysis of 1500 advertising posters created in Russia during the coronavirus pandemic (2020–2023). The material was selected based on the official websites of the Internet resources: Stopcoronavirus. rf, Myvmestе 2020. rf, as well as other Internet sources such as VKontakte, Google and Yandex. The aim of the study is to identify the specificity of the willed tone in the discourse of the supertext of the coronavirus social poster, to characterize the linguistic means for its realization. The tasks of the article include the allocation of various microsubfields of the volition of tonality in the advertising material. Procedures of functional-semantic, contextological and lexico-grammatical analysis allowed the author to characterize the volitional tonality of social advertising presented as a supertext, i. e. as a set of statements limited in time and space, united by a common content and having a common tonality. The understanding of tonality as an expression of emotional and volitional orientation of the addressee, his attitude to the topic of speech, the addressee and the context of communication is formulated. The textual category of tonality is interpreted as a field in its structure, including three subfields: volition, intensity and emotionality. The dominant component of advertising tonality is the subfield of volition. The invariant modal attitude of the supertext of the social advertisement about the coronavirus is the informative-directive tone, realized through a combination of directive and informative microsubfields (call-order, prohibition, appeal, warning, recommendation/ advice, reminder, request, wish, inform), which are of an educational nature and are aimed at educating and directing the addressee’s actions. The highlighted microsubfields are arranged according to the scale of categorical volition.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: Th e study was supported by the State Scholarship Committee of the People’s Republic of China (project
  No. 202410100003) and within the framework of the Russian Government Scholarship for Foreign Postgraduate Students.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: The World of Russian Word;Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: social advertising
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: coronavirus pandemic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: supertext
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: textual modality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: tone
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: volition
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: means of expressing modality
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Modality of Volition in the Supertext of the Russian Coronavirus Social Poster
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 04+Ян+Чжибин.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/48172/1/04%2b%d0%af%d0%bd%2b%d0%a7%d0%b6%d0%b8%d0%b1%d0%b8%d0%bd.pdf
resources.format: Adobe PDF
resources.size: 506,43 kB