title: The discourse of advertizing: peculiarities
metadata.name: dc.contributor.author
metadata.value: Borisova, Elena G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:33:11Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:33:11Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Borisova, E. G. (2018). The discourse of advertizing: peculiarities. Media Linguistics, 5 (4), 436–444.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.404
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15576
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article concerns the characteristics of communication that can differ in different types of
  discourse. Some features are called prototypical and were mentioned among others in Gricean
  principles (sincerety, intention to inform and to be informed etc.). But are they really of such
  importance for everyday communication? The attention of the author is focused on peculiarities
  of advertizing? Most of them had been revealed by special researches. The most important
  of these features are the following: little importance of informative function, that is overcome
  by manipulation (perlocutive function), absence of interest to messages demonstrated by addressees,
  disbelief (total or partial) to the content, regarding communication as a game and
  some others. These phenomena are often regarded as specifics of the discourse of advertizing
  or mass communication. But the attention to these features while analyzing other types
  communication including interpersonal, helped to find them nearly everywhere though not
  to such extent as in advertizing. Namely such types of communication as interpersonal talk
  ‘adult — child’, ‘boss — hired person’ demonstrated the absence of interest, feedback and some
  others. The features mentioned above were also found in such types of discourse as political
  (some types of speeches), religious discourse (homiletics) and some others. Some examples
  of manipulation in interpersonal communication are analyzed. It is shown in this article, that
  these features can be met in other types of communication though not so evidently. So the
  advertizing discourse is used to reveal more keenly the principles of communication per se.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: pragmatics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Gricean postulates
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: feedback
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: perception of messages
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: discourse of advertising
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The discourse of advertizing: peculiarities
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 04-Borisova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15576/1/04-Borisova.pdf
resources.format: Adobe PDF
resources.size: 612,28 kB