title: Teaching press release as a hybrid genre in the Academic Writing course (English language, science majors)
metadata.name: dc.contributor.author
metadata.value: Alen’kina, Tatiana B.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-03T13:13:51Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-03T13:13:51Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Alen’kina T. B. (2022). Teaching press release as a hybrid genre in the Academic Writing course (English language, science majors). Media Linguistics, 9 (4), 446–457. https://doi.org/10.21638/spbu22.2022.410
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.410
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38958
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Science media discourse is dynamically developing in the 21st century, and the genre of a press
  release is gaining its popularity in the modern context of mediatization of science. Despite
  that, a press release remains to be underestimated both in media linguistics and in applied linguistics,
  English for specific purposes (ESP), and academic writing. The purpose of the article
  is to describe the process of teaching a press release within the framework of genre pedagogy.
  The first objective is to explore the hybrid nature of a press release by addressing the headlinesecondary
  headline-lead structure in English and Russian in the deconstruction stage. In the
  independent construction stage, the English-language press releases of Russian students are
  analyzed with a special emphasis on framing elements structure. The results showed the following
  trends. Students ignored secondary headlines, avoided hedges, and chose the favorite
  expressive means of the Russian tradition — alliteration and personification, thus demonstrating
  the influence of the Russian language and culture. In the process of writing leads, students
  used two major strategies. The first strategy was in telling a story of a research event and
  “forgetting” the scientific component. Another strategy was a different one — foregrounding
  the scientific component of the text. Students overexplained the topic and problem, making a
  lead similar to the Introduction of the research article. In both cases, hybridization of a press
  release seemed to be lost. The research has proven the fact of the significant role of a press
  release for the Academic Writing course. Undoubtedly, it is a good way to introduce the modern
  sociocultural context of mediatization of science as well as the variety of genres and their
  interdiscursive nature. In practice, however, the student writing demonstrates an influence of
  the Russian tradition in headlines and neglecting the hybrid nature of the genre in leads.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: press release
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: hybrid genre
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: academic writing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: headline
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: lead
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Teaching press release as a hybrid genre in the Academic Writing course (English language, science majors)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 446-457.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38958/1/446-457.pdf
resources.format: Adobe PDF
resources.size: 680,82 kB