title: Impact of verbal comment on interpretation of visual message: Multimodal approach
metadata.name: dc.contributor.author
metadata.value: Beloedova, Anna V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Kozhemyakin, Evgeny A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Tyazhlov, Yan I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-01-21T10:07:49Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-01-21T10:07:49Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Beloedova, A. V., Kozhemyakin, E. A., Tyazhlov, Y. I. (2020). Impact of verbal comment on interpretation of visual message: Multimodal approach. Media Linguistics, 7 (4), 445–461.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.406
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/22576
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper discusses several advantages of multimodal approach to the analysis of nature and
  specifics of media audience’s reception of texts. The authors base their ideas on the principally
  multimodal nature of media communication, which reflects in the way the recipients interpret
  texts. Thus, various factors impact on the interpretation of the initialized text. Moreover, such
  factors predominately include other semiotic resources that are not formally affiliated with
  the basic text. In the research, the hypothesis was about the impact of verbal comments on
  interpretation of visual objects by recipients. According to this goal, the authors selected two
  groups of respondents — a control and an experimental one, which were offered a photograph
  and were asked to describe it verbally in a free manner. The experimental group of respondents
  was offered the same photograph with motivating verbal comment, including the general
  information about the origins and topics of the photograph. The authors compared the
  results of the both groups descriptions by matching verbalized categories of representation,
  individual evaluations of the photograph and “the syntax” of verbal description of the visual
  media text. The research results proved the general supposition: the multimodal approach,
  being aimed at finding, describing and explicating the meaning effects of semiotic ensembles,
  contributes to understanding the features of interpretation of visual objects under the influence
  of other semiotic (here — verbal) resources. Thus, the results show that the interpretation
  of visual objects is motivated by the verbal comment: it topicalizes and contextualizes the
  visual reception and interpretation of the basic message. In the conclusion, the authors define
  the perspectives both of the research and the multimodal approach to media texts study.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The article was supported by the Belgorod State National Research University (grant from the
  National Research University “BelSU” “Media Education: Theory and Practice, Challenges and Prospects”).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: multimodal approach
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: semiotic ensemble
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: visual components of text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: verbal descriptions
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Impact of verbal comment on interpretation of visual message: Multimodal approach
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 445-461.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/22576/1/445-461.pdf
resources.format: Adobe PDF
resources.size: 1,34 MB