title: On the Methodological Basis of Storytelling as a Mechanism of Collective Consciousness Manipulation
metadata.name: dc.contributor.author
metadata.value: Kulakova, Tat’jana A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Volkova, Anna V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-12-05T15:22:09Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-12-05T15:22:09Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kulakova T. A., Volkova A. V. On the Methodological Basis of Storytelling as a Mechanism of Collective Consciousness Manipulation. Vestnik of Saint Petersburg University. Philosophy and Conflict Studies, 2024, vol. 40, issue 2, pp. 294–308. https://doi.org/10.21638/spbu17.2024.210 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu17.2024.210
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/48120
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Continuing the series of publications devoted to the socio-political aspects of digital transformations,
  the authors focus on the high pace of development of information technology and
  qualitative changes in public policy, which has ceased to be a sphere of rational thinking and
  argumentation, turning into a field for the struggle of symbols. There is a tendency for people
  to abandon language, and an increase in the influence of symbols and simplified structures in
  communications at various levels. The study of the methodological foundations of storytelling
  refers to the problem of neomythologism in the consciousness of modern man, the significant
  features of which are associative thinking and proximity to archaic perception. The increasing
  impact of ‘post-truth’ combines several interrelated phenomena: the growing prevalence and
  influence of misinformation, disagreement over verifiable facts, the increasing importance
  of personal faith and experience over facts and evidence, declining trust in institutional information
  providers, and the increasing fragmentation and polarization of information consumption.
  Thus, the concept of Homo Narrans, which assumes that a person’s perception of
  information occurs primarily through stories, takes on a new meaning in the context of the
  development of digital public policy. Visual perception makes it possible to use unconscious
  motives and symbols. The authors come to the conclusion that visual storytelling is becoming
  an effective tool of political struggle due, on the one hand, to the emotional impact on the
  audience and, on the other hand, by simplifying the perception of the transmitted information.
  As a communication technology, it is widely used to build relationships of trust. If used
  correctly, this technology can help organize the digital information space of Russia in the national
  interests, including for articulating a system of values that correlate with socio-political
  processes in the country and the world and taking into account our cultural traditions.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research was supported by the EISI grant “Visual Storytelling as a Technology for Creating
  Political Trust in the Online Space”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Philosophy and Conflict Studies;Volume 40; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: visual storytelling
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital public policy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mediatization of social life
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mythologization of consciousness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: trust
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: On the Methodological Basis of Storytelling as a Mechanism of Collective Consciousness Manipulation
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 2024+(2),10.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/48120/1/2024%2b%282%29%2c10.pdf
resources.format: Adobe PDF
resources.size: 638,89 kB