title: How Does Divestment Affect Brand Image: A Communication Perspective
metadata.name: dc.contributor.author
metadata.value: Brown, Tashauna Andrene
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-10-26T09:58:28Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-10-26T09:58:28Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2016
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/8609
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: While divestment activities have been a popular business strategy, little is known about the impact of these activities on the brand image. In this paper, we take a communication perspective and argue that divestment activities' impact on company's brand image is moderated by the announcement frame companies use. Based on this argument, we also develop several testable propositions about the impact of different divestment decisions on the company's brand image for different announcement frames.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: GSOM Emerging Markets Conference 2016;pp. 65-67
metadata.lang: -
metadata.name: dc.subject
metadata.value: divestment
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: brand image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: announcement frame
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communication perspective
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: company’s image
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: How Does Divestment Affect Brand Image: A Communication Perspective
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB