title: Linguistic advertology today: trends of development and methodological issues
metadata.name: dc.contributor.author
metadata.value: Ksenzenko, Oksana A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:36:20Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:36:20Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ksenzenko, O. A. (2018). Linguistic advertology today: trends of development and methodological issues. Media Linguistics, 5 (4), 445–457.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.405
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15577
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The contribution highlights the state of the art in linguistic advertology which is viewed as
  a reflection of dominating trends in modern linguistics. The article discusses the factors which
  influence the development of linguistic advertology and demonstrates indissoluble connection
  between modern tendencies in the Humanities and social life. The paper examines various approaches to the study of advertising as well as methods of its investigation, and suggests
  classification of advertological studies. The study of advertising in general and of its linguistic
  features in particular presuposses understanding of the roles it plays in integrated marketing
  communications, as well as of the place it occupies in the media environment. The research
  has revealed the importance of functional and integrated approaches to the analysis of communicative
  processes in advertising sphere. The investigation also resulted in outlining general
  vectors in the analysis of advertising communication and advertising discourse. The main
  trends in linguistic analysis of advertising are in the focus of attention. The article underlines
  academic capability of linguo-cognitive and linguo-stylistic studies of advertising. Analysis
  has demonstrated that in order to create an efficient advertising message it is essential to take
  into consideration various factors which influence the use of language units in advertising
  environment, it is also important to understand the picture of the world of the target audience.
  The paper suggests the definition of advertising discourse, describes the types of advertising
  communication, outlines the subject, the object and the aims of linguistic advertology, classifies
  its objectives, and describes ways of their achievement.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: integrated approach
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguistic advertology
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: methodology
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertising communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertising discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: functional characteristics
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Linguistic advertology today: trends of development and methodological issues
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 05-Ksenzenko.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15577/1/05-Ksenzenko.pdf
resources.format: Adobe PDF
resources.size: 632,95 kB