title: IMPLEMENTATION OF VERBAL INFLUENCE TACTICS IN MODERN TOURISM DISCOURSE: CASE STUDY OF BRITISH AND AMERICAN HOTEL WEBSITES
metadata.name: dc.contributor.author
metadata.value: Kremer, Olga R.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Abramova, Evgenia V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-09-16T14:58:42Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-09-16T14:58:42Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/9785288064289.13
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47503
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article examines the communication tactics implemented in the advertising texts of British and American
  hotels in order to identify and analyze verbal influence tactics, used by hotels for effective interaction with tourists.
  In the course of the study the following tasks were set and solved: to consider different approaches to the
  definition of concepts of discourse and tourism discourse, to identify the characteristics of the tourist discourse
  as a special type of discourse, to identify and analyze verbal tactics in advertising texts posted on British and
  American hotel websites. The main methods of the study are the method of analysis and synthesis of theoretical
  content, the method of comparative analysis, descriptive-analytical
  and contextual methods. The novelty of
  the study lies in the identification and detailed analysis of verbal influence tactics in the tourist texts of hotels
  in the UK and the USA, as well as comparison of frequency of communication tactics implementation in tourist
  discourse. The findings obtained indicate several key communication tactics employed, such as “citation of authorities”,
  “lavish lifestyle” and “reference to background knowledge”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Translation and language interaction in dialogue of cultures
metadata.lang: -
metadata.name: dc.subject
metadata.value: communication strategy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communication tactic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: influence
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: tourism discourse
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: IMPLEMENTATION OF VERBAL INFLUENCE TACTICS IN MODERN TOURISM DISCOURSE: CASE STUDY OF BRITISH AND AMERICAN HOTEL WEBSITES
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 71-76.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47503/1/71-76.pdf
resources.format: Adobe PDF
resources.size: 533,26 kB