title: Consumer’s attitude to the sharing economy in Russia
metadata.name: dc.contributor.author
metadata.value: Rebiazina, V. A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Berezka, S. M.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Antonova, N. G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-09T13:51:28Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-09T13:51:28Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Rebiazina V. A., Berezka S. M., Antonova N. G. 2020. Consumer’s attitude to the sharing economy in Russia. Russian Management Journal 18 (2): 255–278.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2020.206
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19381
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This research focuses on the main characteristics of a sharing economy, which is one of the fastestdeveloping sectors of 4.0 industry in the world and in Russia. Because of the increasing role of the
  consumer as one of the key economic agents in a sharing economy, the research is focused on sharing
  economy adoption factors at a consumer level. Sharing economy development perspectives and adoption factors, including the drivers and impediments that consumers face, are analyzed in the paper.
  To identify the factors determining consumer behavior in the sharing economy in Russia, a quantitative survey with 2 576 respondents was conducted. The analysis of empirical data revealed six main
  factors in the sharing economy from the consumer's perspective: attitude to the sharing economy,
  difficulties in starting to participate in the sharing economy, perceived risks, the role of property,
  influence of referent groups, and hygienic factors of the sharing economy. After cluster analysis, three
  consumer clusters were determined: consumers with a neutral attitude to the sharing economy, skeptical consumers, and competent consumers. The results of the analysis are relevant both for academic research and management practice, and make it possible to draw conclusions about the problems
  and perspectives of the development of a sharing economy in Russia, which are based on the analysis
  of the impediments and stimulating development factors (drivers) in the context of the behavioral
  model of Russian consumers in the sharing economy.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 18; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: sharing economy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: 4.0 Industry
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital transformation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer attitude
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Consumer’s attitude to the sharing economy in Russia
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 255-278.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19381/1/255-278.pdf
resources.format: Adobe PDF
resources.size: 268,17 kB