title: Polydiscursivity of the Internet meme as a realization of its linguo-creative potential
metadata.name: dc.contributor.author
metadata.value: Polonskiy, Andrej V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Shatalova, Yuliya N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Kryukova, Svetlana V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ushakova, Svetlana V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-14T10:22:30Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-14T10:22:30Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Polonskiy A. V., Shatalova Yu. N., Kryukova S. V., Ushakova S. V. (2023). Polydiscursivity of the Internet meme as a realization of its linguo-creative potential. Media Linguistics, 10 (2), 209–222. https://doi.org/10.21638/spbu22.2023.204 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2023.204
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43753
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The Internet meme as a unit of information and semantic exchange, having a polycode
  structure and the status of a precedent text, has a high linguo-creative potential. The linguistic
  creativity of a meme is formed due to the mechanisms of indirectly derived nomination,
  which provides a multi-layered cognitive structure and is conditioned by the type
  and topic of discourse, which determines its wide demand and life cycle. The analysis of the
  array of Internet memes testifies to the stability of those units whose content plan is permanently
  relevant for users, corresponds to their cultural base. At the same time, according
  to the authors, it is the linguo-creative potential of the meme, the ability to change, that
  provides a long time cycle of its existence. In the article, based on representative material,
  possible directions of meme creative development are identified, including the expansion
  of the component composition of the original unit; replacement by another unit within the
  lexico-semantic group; actualization of evaluative or expressive components of its semantics.
  Memes with the dominance of the verbal part demonstrate great linguistic and creative
  potential, which leads to high variability in the selection of illustrations, the possibility of
  textual transformations. The text part in such memes freely participates in the contamination
  of memes, the creation of metamemes. Such memes can demonstrate great potential in
  generating new communicative units, going beyond meme accounts and Internet discourse. At the functional level, the linguo-creative potential is manifested in the use of memes in
  media headlines, in business account posts, in naming, advertising texts and TV products
  (including TV series). The authors come to the conclusion that anchoring in discourses of
  various types is also one of the key factors that allow a meme to remain in the information
  space for a long time.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 10; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: Internet meme
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: meme life cycle
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguo-creative thinking
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: polydiscursivity
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: precedent text
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Polydiscursivity of the Internet meme as a realization of its linguo-creative potential
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 209-222.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43753/1/209-222.pdf
resources.format: Adobe PDF
resources.size: 666,28 kB