title: The digital image and company’s value
metadata.name: dc.contributor.author
metadata.value: Molodchik, М. А.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Gagarin, А. S.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Eltyshev, R. А.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-28T19:09:36Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-28T19:09:36Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Molodchik М. А., Gagarin А. S., Eltyshev R. А. 2023. The digital image and company’s value. Russian Management Journal 21 (1): 5–22. https://doi.org/10.21638/spbu18.2023.101 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2023.101
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43925
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Goal: the paper evaluates the impact of a company’s digital image on its value. Methodology:
  the authors use panel data analysis applied to a large array of information on the news of the
  25 largest US medias, the Google Trends web application and the Twitter social network for
  the period from 2017 to 2022 for companies from the NASDAQ-100 index. Findings: the fi ndings
  revealed that the popularity of the company on the Internet, the number of tweets, the
  information polarity in digital channels and the frequency of mentioning Robotics and CRM
  technologies signifi cantly positively affect company’s value. At the same time, the amount of news and information about Big Data technology has a negative impact on investor expectations.
  Originality and contribution of the authors: to the best of our knowledge this study
  is the first one introducing a definition of the company’s digital image and indicators for its
  measurement. The authors emphasis the specific characteristics of digital channels, such as
  visibility, information content, involvement, reliability and the sentiment analysis of company’s
  information in the digital space.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: This paper is an output of a research project implemented as part of the Basic Research Program at the
  HSE University.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 21; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: digital image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: company’s value
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: measurement
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: news
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital technologies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Twitter
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Google Trends
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The digital image and company’s value
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 01.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43925/1/01.pdf
resources.format: Adobe PDF
resources.size: 1,01 MB