title: Culturological modality in political media discourse
metadata.name: dc.contributor.author
metadata.value: Ivanova, Svetlana V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-01-28T12:51:35Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-01-28T12:51:35Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ivanova, S. V. (2018). Culturological modality in political media discourse. Media Linguistics, 5 (2), 199–209.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.204
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15331
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article introduces and discusses the notion of cultural modality as one of the instruments
  of forming a peculiar axiological context of political mass media discourse. Axiological
  context is formed on three levels of information structure of the text which represents the
  discourse under study: (1) the level of the language verbalization of the message, (2) discursive
  level formatting the message, and (3) cultural level aimed at translating cultural values and
  norms into the text. The cultural level is an axiological space within which cultural modality
  is realized. The evaluation, which this type of modality renders, involves the correlation of
  the object of assessment with cultural norms accepted in this or that linguistic and cultural
  community: at the same time scaling “to approve — to disapprove” is performed between the
  poles of good and evil. Cultural modality is triggered by evaluation markers which explicate
  value vectors of a particular linguistic and cultural community. Cultural modality is inevitably
  aligned with ideological modality, which is generated at the discursive level of the formation
  of the media text, on the one hand, and cultural meanings that are generated at the linguistic
  level of text formation, on the other. Creating new sources of modalization, cultural modality
  contributes to agonality of the text. The main purpose of cultural modality in political media
  texts is to identify us and them, distance oneself from them, discredit or even demonize them.
  Thus, cultural modality is one of the most important axiogenic sources of the text as a whole.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: political linguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cultural modality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: modalization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: evaluation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: culture
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: identity
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Culturological modality in political media discourse
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 04-Ivanova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15331/1/04-Ivanova.pdf
resources.format: Adobe PDF
resources.size: 628,99 kB