title: Monetizing online museum products: Mechanisms, strategies, and examples
metadata.name: dc.contributor.author
metadata.value: Sizova, Irina A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-10-06T12:20:43Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-10-06T12:20:43Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sizova I. A. 2022. Monetizing online museum products: Mechanisms, strategies, and examples. The Issues of Museology 13 (1): 140–148. https://doi.org/10.21638/spbu27.2022.110 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu27.2022.110
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38226
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The quarantine and post-quarantine restrictions have forced museums to pay close attention
  to digital content. Initially, this was done to maintain their audience and public interest, and
  after that, they began to think about monetizing these products. Monetizing digital content
  can help them recover lost revenue. Monetization of online museum products refers to the
  process of converting free or paid online products and services developed by museums themselves
  or in collaboration with developers. In this article, the author identifies mechanisms
  and strategies for monetizing museum online products that can also apply to museums in
  modern times. The case study was the main method of analysis. Four possible methods for
  monetizing museum online products were identified as a result of the study. Several factors
  should be considered before developing museum online products. In addition, six strategies
  for monetizing virtual initiatives were identified, whose development must take into account
  such factors as time, human and material resources of the museum as well as the uniqueness
  and quality of the content. Therefore, we can conclude that the introduction of monetization
  was a difficult process for museums, accompanied by a number of problems related to the distribution of time and significant human resources, as well as financial costs; lack of motivation
  for museum staff; using outdated software; the dual nature of the online product, which works
  both outside the museum and draws visitors directly into the museum halls.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The publication was prepared within the framework of HSE Basic Research Program in 2021.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: The Issues of Museology;Volume 13; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: museum
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: monetization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online product
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: strategy
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Monetizing online museum products: Mechanisms, strategies, and examples
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 14121-Текст статьи-46429-1-10-20220803.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38226/1/14121-%d0%a2%d0%b5%d0%ba%d1%81%d1%82%20%d1%81%d1%82%d0%b0%d1%82%d1%8c%d0%b8-46429-1-10-20220803.pdf
resources.format: Adobe PDF
resources.size: 623,33 kB