title: The efficiency of communication strategies of politically oriented communities on the Internet
metadata.name: dc.contributor.author
metadata.value: Judina, Darya I.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ivanov, Sergei A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-12-15T13:50:43Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-12-15T13:50:43Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Judina D. I., Ivanov S. A. The efficiency of communication strategies of politically oriented communities on the Internet. Vestnik of Saint Petersburg University. Sociology, 2021, vol. 14, issue 2, pp. 155–170.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu12.2021.204
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33954
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The Internet as a special space for political activity and political communication is becoming
  more and more attractive to political actors. The intensification of political activity on
  the Internet leads to the increase of researchers’ interest. One of the prominent areas of this
  research is the analysis of the efficiency of communication strategies used by politically oriented
  communities on the Internet. The results of such assessment contribute to, in particular,
  characterizing the level and features of the political engagement of Internet users into political
  processes. To study these processes, a telephone survey of residents of St. Petersburg was
  conducted. St. Petersburg was chosen because it is one of the largest cities in Russia with high
  Internet coverage and a high level of political activity compared to other regions. The results
  showed that politically oriented communities effectively implement primary communication
  strategies — information and presentation. More than two-thirds of politically active Internet
  users in St. Petersburg noted that visiting the relevant resources helped them to understand
  the political situation, to define their attitude toward parties, politicians, social movements and organizations. At the same time, the strategy of supporting political identification has not
  yet worked for the majority of users. Perhaps this is a consequence of the fact that the majority
  of St. Petersburg citizens have not yet found appropriate political leaders and organizations.
  The authors found that the majority of Internet users display an interest in politics permanently,
  and not only during the pre-election period. The hypothesis that one of the factors of
  an efficient strategy of politically oriented communities is emphasizing anti-power positions
  was confirmed. The survey results also confirmed the high level of opposition views among
  Internet users.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: This work was supported by the Russian Foundation for Basic Research (project no. 20-011-31318
  opn “Communicative strategies of policy-related online communities in social media”).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 14; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: communication strategy
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: politically oriented communities
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Internet
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political parties
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: politicians
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social movements
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The efficiency of communication strategies of politically oriented communities on the Internet
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 155-170.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33954/1/155-170.pdf
resources.format: Adobe PDF
resources.size: 1,19 MB