title: The problem of evaluating the effectiveness of political communications in social media
metadata.name: dc.contributor.author
metadata.value: Kurochkin, Aleksandr V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-24T19:26:51Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-24T19:26:51Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kurochkin A. V. The problem of evaluating the effectiveness of political communications in social media. Political Expertise: POLITEX, 2023, vol. 19, no. 1, pp. 49–57. https://doi.org/10.21638/spbu23.2023.104 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu23.2023.104
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43894
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article deals with the problems of analyzing political communications in social media carried
  out in conditions of global instability and a sharp increase in international and interregional confrontation
  caused, in addition to political reasons, by competition for dwindling resources. In such
  conditions, manipulative technologies are spreading extremely dynamically and the value foundations
  of politics are being lost. The key characteristics of network communication are: anonymity,
  non-normativity and non-linearity, which greatly complicates the conduct of such an analysis. An
  even more difficult research task is to evaluate the effectiveness of this kind of communication.
  Analyzing the complexity of conceptualization and operationalization of the effectiveness of political
  communication, the author suggests using the term “communicative effectiveness”, the
  methodological prerequisites of which are the theory of agreements presented in the works of
  modern French neo-institutionalists: L. Boltyansky, L. Thévenot, O. Favoro, etc. Having illustrated
  his analysis with several cases of network political communication in recent years, the author
  comes to the conclusion that it is necessary to assign the category of “trust” to the central criteria
  for evaluating the effectiveness of political communication.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research was funded by the Expert Institute for Social Research (Institute of Scientific
  Information for Social Sciences of the Russian Academy of Sciences), grant no. 122101100040-8
  “Peculiarities of modern political discourse and mechanisms of interaction in virtual communities of
  VKontakte and Telegram”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Political Expertise: POLITEX;Volume 19; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: political communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative efficiency
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: transactional costs
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: targeting
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: manipulation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cyber simulation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The problem of evaluating the effectiveness of political communications in social media
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 16238-Article Text-55309-1-10-20230615.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43894/1/16238-Article%20Text-55309-1-10-20230615.pdf
resources.format: Adobe PDF
resources.size: 707,36 kB