title: Multimodality, hybridization, carnivalization in text organization and compression of the information flow
metadata.name: dc.contributor.author
metadata.value: Grishaeva, Liudmila I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-13T10:03:41Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-13T10:03:41Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Grishaeva L. I. Multimodality, hybridization, carnivalization in text organization and compression of the information flow. German Philology in St Petersburg State University, 2022, iss. 12, pp. 66–101. https://doi.org/10.21638/spbu33.2022.104 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu33.2022.104
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/39084
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article analyzes manifestations of the most relevant trends in the organization
  of text structure. Special attention is paid to creolization as the tendency in the organization
  of the text, as it provides the producer of the text with varying ways of compression
  of information flow. The functional potential of individual textual mechanisms of
  verbalization of heterogeneous information about the world is described by looking at
  some examples of methods of semantic, formal and functional organization of the text
  generated by means of different cultural codes. The influence of heterogeneous factors,
  external and internal to the generated text, on the organization of the text is analyzed.
  The paper offers an interpretation of the reasons leading to a consistent increase in
  the degree of multimodality of texts of various types, which is noted by researchers in
  relation to different communicative environments and different communication formats.
  The author also describes individual techniques of textual organization which
  are intensively used by native speakers of the language and members of a culture when
  generating texts of different types. Such clearly manifested trends in the organization
  of texts of various types as multimodality (or creolization), hybridization, carnivalization,
  etc., are analyzed as complementary, as accounting for and supporting each
  other, as well as contributing to the consolidation and structuring of the information
  flow not only in specific interaction between communicants, but also in the implementation
  of political, media and public agenda both in a shared cultural space and
  in different cultural spaces. An explanation of the paradox expressed in the desire to
  optimize the communicative process as much as possible due to intensive use of secondary
  nominative means is proposed. This paradox is facilitated by minimizing the
  communicative and cognitive efforts of communicants who more or less consciously
  choose certain means of implementing a particular discursive strategy in interaction.
  In existing formats of communication, text producers prefer to select secondary nominative
  means from numerous and diverse isofunctional means when solving various nominative tasks, not without reason assuming a greater degree of effectiveness of the
  impact on the recipient of secondary nominative means due to their expressiveness,
  emotivity and informational density. Compression and structuring of the information
  flow, i. e., rapid, productive and effective comprehension of the information perceived
  by the recipient is obviously stimulated by the coactivation of heterogeneous, heterosubstrate,
  heterochronous information about the world expressed by secondary nominative
  means.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: German Philology in St Petersburg State University;Issue 12
metadata.lang: -
metadata.name: dc.subject
metadata.value: type of text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: carnivalization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: hybridization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: creolization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: semantic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: formal and functional organization of the text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: objectification
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: activization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: coactivation of information about the world
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: language as a cultural code
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: non-verbal cultural codes
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: creolized (multimodal) text
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Multimodality, hybridization, carnivalization in text organization and compression of the information flow
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 66-101.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/39084/1/66-101.pdf
resources.format: Adobe PDF
resources.size: 1,25 MB