title: Social media in Russian non-profit organizations: Factors of use
metadata.name: dc.contributor.author
metadata.value: Briukhno, Aleksandra S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-02-08T13:12:36Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-02-08T13:12:36Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Briukhno A. S. Social media in Russian non-profit organizations: Factors of use. Vestnik of Saint Petersburg University. Sociology, 2022, vol. 15, issue 3, pp. 238–251. https://doi.org/10.21638/spbu12.2022.304 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu12.2022.304
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/39075
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article explores the use of social media in Russian non-governmental non-profit organizations.
  The role of social media as a PR and promotion tool and as a tool for attracting financial
  resources is considered. Based on the secondary data of the All-Russian representative survey of
  NGO leaders conducted by the Centre for Studies of Civil Society and the Nonprofit Sector, HSE
  (sample consists of 850 NGOs, face-to-face interviews were conducted in year 2021), hypotheses
  about the influence of organizational characteristics on the use of social media are tested using
  binary logistic regression. According to the results of the analysis, social media is the most popular
  online communication channel of NGOs in Russia, although a relatively small proportion of
  organizations practice fundraising on social networks, despite the fact that NGO leaders highly
  evaluate the effectiveness of this tool for raising funds. The use of social media is positively associated with the organizational pursuit of the information openness and accountability; troubled
  access to traditional media; social orientation; participation in government grants; and the size
  of the organization. The positive relationship between the size of the organization and the use
  of social media suggests that resource factors, such as the lack of qualified personnel to manage
  the accounts of the organization, may be a barrier to the use of social media. Overall, there is
  no obvious connection with the need to attract financial resources, neither the focus on private
  donations, nor the tendence to diversify sources of funding.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The study is supported by HSE Basic Research Program.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 15; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: non-profit organizations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: new media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: public relations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online communication
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Social media in Russian non-profit organizations: Factors of use
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 237-251.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/39075/1/237-251.pdf
resources.format: Adobe PDF
resources.size: 664,78 kB