title: Assessing sustainability of company’s market leadership: Industry-specific approach
metadata.name: dc.contributor.author
metadata.value: Kamynin, Vladimir A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-06-06T11:25:59Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-06-06T11:25:59Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kamynin V. A. 2019. Assessing sustainability of company’s market leadership: Industry-specific approach. Vestnik of Saint Petersburg University. Management 18 (1): 3–38.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu08.2019.101
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15682
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper deals with assessing sustainability of the market leadership of a large company in the selected industry. Factors, the joint action of which results in sustainable market leadership of the company over time, were identified. Using these factors together, management can create a management concept of sustainable market leadership for a large company in any industry and keep it up to date throughout the life cycle of the company. The confluence of factors includes three necessary blocks: factors that are distinctive for sustainable companies, factors that are distinctive for innovative companies and factors that determine the accuracy of the development, implementation and monitoring of the implementation of the concept by sustainable development management. A method for assessing sustainability of company’s market leadership was proposed. The threshold requirement of company’s market leadership in the industry was determined. It was proved that to ensure market leadership, it is not necessary to achieve 100% compliance with the best global companies. It is sufficient to achieve the sustainability level of market leadership not lower than that one of benchmark companies in the industry — the threshold requirement of the industry. The method was tested through application to one of the leading air transport companies — Moscow Domodedovo Airport. The total research period was 15 years. It was proved that when the value of the indicator of market leadership sustainability decreases below the threshold for the industry, it leads to a decline in market positions of a particular company. Also, as a result of additional verification, it was found that a decrease in the value of the indicator of market leadership sustainability results in a decrease in the level of service quality provided by companies. Consequently, the indicator of market leadership sustainability may point to the company’s ability to reach leading market positions and achieve other goals of a various nature. The elaborated method can be useful for improving company’s competitiveness and achieving a leading position in the industry.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Series 8. Management;Volume 18; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: market leadership
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: market sustainable leadership
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: company’s leadership sustainability assessment
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: competitiveness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: air transport
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: airports and airlines competitiveness
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Assessing sustainability of company’s market leadership: Industry-specific approach
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 809.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15682/1/809.pdf
resources.format: Adobe PDF
resources.size: 1,25 MB