title: Static and Dynamic Game Theoretic Models of Opinion Control in Marketing Networks
metadata.name: dc.contributor.author
metadata.value: Agieva, Movlatkhan T.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Korolev, Alexey V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ougolnitsky, Guennady A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-11-25T20:32:52Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-11-25T20:32:52Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-10
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Agieva M. T., Korolev A. V., Ougolnitsky G. A. Static and Dynamic Game Theoretic Models of Opinion Control in Marketing Networks. Contributions to Game Theory and Management, XIV, 8-19.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu31.2021.01
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33669
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In this paper we consider game theoretic models of control on networks
  with application to marketing. We suppose that all strong subgroups
  are determined in the stage of analysis of the in uence digraph, and the
  control impact is exerted only to the members of those subgroups because
  they determine all stable  nal opinions. An agent's opinion is interpreted as
  his expenses for buying goods (services) of a  rm. The following problem of
  opinion control is being studied. A dynamic (di erence) game in normal form
  where the players solve the problem of maximization of the sum of opinions
  of the members of a target audience by means of the closed-loop strategies
  of impact to the current opinions of the members of strong subgroups. We
  received the analytical solutions and conducted their comparative analysis.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The work was supported by the Russian Science Foundation, project 17-19-01038.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Contributions to Game Theory and Management;Volume 14
metadata.lang: -
metadata.name: dc.subject
metadata.value: games in normal form
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: models of impact and control on networks
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Static and Dynamic Game Theoretic Models of Opinion Control in Marketing Networks
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 8-19.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33669/1/8-19.pdf
resources.format: Adobe PDF
resources.size: 607,84 kB