title: The Ecology Company: Optimization of Pricing Strategy
metadata.name: dc.contributor.author
metadata.value: Gladkikh, Igor V.
metadata.name: dc.contributor.author
metadata.value: Krotov, Konstantin V.
metadata.name: dc.contributor.author
metadata.value: Svetlanova, Zhanna V.
metadata.name: dc.date.accessioned
metadata.value: 2014-03-05T20:56:11Z
metadata.name: dc.date.accessioned
metadata.value: 2014-03-17T05:42:08Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-03-05T20:56:11Z
metadata.name: dc.date.available
metadata.value: 2014-03-17T05:42:08Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2011
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/730
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/730
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The case describes the situation with a company working on the B2B market was looking for ways and methods of optimizing its pricing policy and strategy. The Ecology Research and Manufacture Company produced humin salts (humates) for agricultural purposes. The unique technology ensured the company had certain cost advantages over competitors. However, various market segments when using a similar product make different demands on it, have different needs and willingness to pay. This made the company look at opportunities for using differentiated pricing despite the fact that it worked on the competitive market with a primary undifferentiated product.
metadata.lang: ru
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: ru
metadata.name: dc.publisher
metadata.value: ECCH; Graduate School of Management, Saint Petersburg State University
metadata.name: dc.relation.ispartofseries
metadata.value: 511-097-1
metadata.name: dc.title
metadata.value: The Ecology Company: Optimization of Pricing Strategy
metadata.lang: ru
metadata.name: dc.type
metadata.value: Other
metadata.lang: ru
metadata.name: dc.contributor.altauthor
metadata.value: Гладких, И. В.
metadata.name: dc.contributor.altauthor
metadata.value: Кротов, К. В.
metadata.name: dc.contributor.altauthor
metadata.value: Светланова, Ж. В.