title: UNESCO, Intangible Cultural Heritage and the market: Controversies and stumbling blocks
metadata.name: dc.contributor.author
metadata.value: Bortolotto, Chiara
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-12-10T20:28:34Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-12-10T20:28:34Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Bortolotto, Chiara. 2020. UNESCO, Intangible Cultural Heritage and the market: Controversies and stumbling blocks. Pravovedenie 64 (1): 80–92.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu25.2020.107
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33840
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article considers the relationship between Intangible Cultural Heritage (ICH) and the market
  in the backdrop of the reorientation of UNESCO’s priorities regarding sustainable development.
  Based on ethnographic observations of the meetings of the governing bodies of the Convention
  for the safeguarding of intangible cultural heritage, this work analyses the controversies
  generated by “risks of over-commercialization” of ICH among actors with normative agency for
  designing “good” heritage governance. While the need to reconcile market and heritage is officially
  acknowledged, the inclusion of a particular commercial practice on the UNESCO ICH lists
  is qualified by many actors as “traumatic”. The debate spurred within the governing bodies of the
  Convention by the drafting of these documents sheds light on the controversial perception of the
  relationship between the market and ICH. In considering the idea of “commercialization without
  over-commercialization” suggested by actors to resolve the tension between heritage and market,
  this work highlights a constitutive ambiguity of the Convention. Based on the ideas of “misappropriation”
  and “decontextualization”, this concept is part of the logic of intellectual property.
  The Convention, however, was explicitly designed within an alternative paradigm emphasizing
  cultural dynamisms and shared belonging. While heritage entrepreneurs on the ground shift from
  one regime to the other making a pragmatic and strategic use of legal frameworks based on fundamentally
  different logics, this inconsistency generates normative conundrums among the actors
  involved with the official bodies of the Convention, torn between a proprietary and a heritage
  regime and their different moral economies. In the framework of the Convention, the principle of
  “commercialization without over-commercialization” embodies therefore a fragile compromise
  reflecting the tension between different regimes regulating traditional culture.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research for this paper was funded by the French Agence Nationale de la Recherche trough
  the project “UNESCO frictions: heritage making across global governance” No. ANR-14-ACHN-0006-01.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Pravovedenie;Volume 64; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: UNESCO
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Convention for the Safeguarding of the Intangible Cultural Heritage
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: commercialization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: moral economies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: heritage regimes
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: market
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sustainable development
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: UNESCO, Intangible Cultural Heritage and the market: Controversies and stumbling blocks
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 80-92.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33840/1/80-92.pdf
resources.format: Adobe PDF
resources.size: 665,52 kB