title: Globalization processes in the Serbian media language
metadata.name: dc.contributor.author
metadata.value: Spasich, Jelena Lj.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-08-30T11:31:56Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-08-30T11:31:56Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Spasich, J. Lj. (2021). Globalization processes in the Serbian media language. Media Linguistics, 8 (2), 193–202.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2021.208
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33011
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The aim of this article is the analysis of the results of previous Serbian research on the impact
  of globalization on the Serbian media language. One of the main negative aspects of globalization
  is the weakening of national identity in order to adapt to world trends. The negative effects
  of globalization processes include the decline in the print media circulation and the growing
  popularity of cheap entertainment content offered by television, the disappearance of analytical,
  quality press, as well as the adaptation of information to mass distribution. The Serbian
  media language reflects the general social trend of approaching European and world trends,
  which, in addition to numerous positive effects, carries with it the risk of neglecting the elements
  of national cultural heritage, including the use of the national alphabet. Globalization
  processes affect all levels of the language structure and as a result, they are also manifested in
  the Serbian media language at the phonological, morphological, syntactic and orthographic
  level. The Serbian media language is characterized by the unjustified use of internationalisms
  originating from the English language. Anglicisms are often inadequately adapted, and most
  often appear in entertainment news and texts about popular culture, which are addressed to
  younger readers, as well as in electronic editions of printed dailies, weeklies and magazines in
  Serbia. The effects of cultural globalization, which is perhaps most visible in the media sphere,
  can be mitigated if the elements of national cultural heritage are carefully preserved. The use
  of Cyrillic in the Serbian media, the use of anglicisms only when they are really necessary, and
  a critical attitude towards the adoption of foreign language patterns can reduce the negative
  consequences of McDonaldization in the media sphere.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: This research was funded by the Ministry of Education, Science and Technological Development of
  the Republic of Serbia (Contract no. 451-03-9/2021-14/ 200140).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 8; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: media linguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media stylistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media language
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: globalization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Serbian language
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Globalization processes in the Serbian media language
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 193-202.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33011/1/193-202.pdf
resources.format: Adobe PDF
resources.size: 615,03 kB