title: Game theoretic models of sustainable management in marketing networks
metadata.name: dc.contributor.author
metadata.value: Agieva, Movlatkhan T.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Korolev, Alexei V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ougolnitsky, Guennady A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-11-19T09:18:31Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-11-19T09:18:31Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-09-01
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/20690
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Difference and differential Stackelberg games of opinion control on marketing networks are considered. The principal allocates financial resources to the firms for marketing purposes. It is supposed that the structure of a target audience described by a weighted directed graph is already determined in the stage of network analysis, and marketing control actions are applied only to the members of strong subgroups (opinion leaders). Conditions of homeostasis (phase constraints) which reflect the requirements of sustainable management are introduced additionally. The Stackelberg equilibria are found analytically. It is shown that the interests of the principal and the firms are completely compatible.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Contributions to Game Theory and Management, vol. XIII, 24-56;
metadata.lang: -
metadata.name: dc.title
metadata.value: Game theoretic models of sustainable management in marketing networks
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: Agieva_Korolev_Ougolnitsky(24-56).pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/20690/1/Agieva_Korolev_Ougolnitsky%2824-56%29.pdf
resources.format: Adobe PDF
resources.size: 352,22 kB