title: The problem of multimodality as a synthesis of verbal and non-verbal means of influence (based on the material of media texts)
metadata.name: dc.contributor.author
metadata.value: Ratsiburskaya, Larisa V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Busareva, Sabina G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-03-03T15:56:42Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-03-03T15:56:42Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ratsiburskaya L. V., Busareva S. G. The problem of multimodality as a synthesis of verbal and non-verbal means of influence (based on the material of media texts). Vestnik of Saint Petersburg University. Language and Literature. 2021, 18 (4): 831–846.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2021.412
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/35413
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Due to the increased importance of the text format, the article considers the problem of multimodality
  which is acute at the turn of 20th–21st centuries: the specificity of the term and concept
  of “multimodality”, “multimedia”, and functions of multimodality in modern media texts.
  A characteristic feature of the modern media text is its multimodal character as an interaction
  of verbal and non-verbal means. The aim of the study is to identify various types of multimodal
  neoderivatives and determine their functional specificity. New aspects of media word
  creation are associated with the multimodal nature of contemporary media texts: monographing
  — the use of multifunctional elements of one language in graphic hybrids (hyphenation,
  parenthesis, quotation); capitalization — combination of uppercase and lowercase letters;
  polygraphing — combination of the elements of various alphabets; codegraphing — combination
  of different code systems (different fonts, numbers, ideograms, drawings, photos, colors,
  and emojis). The material of the study includes the texts of printed and electronic media from
  the beginning of the 21st century, as well as advertising texts. In the course of the study, the
  methods of structural and semantic analysis as well as content analysis were used. The multimodal
  media neoderivatives intensify the influential effects of media text. As a result of the
  research, the most representative types of graphic hybrids and emoji characters implementing
  expressive-game and manipulative tendencies of modern media, as well as performing structural
  text functions, are identified in the media texts.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The reported study was funded by Russian Foundation for Basic Research (RFBR) and Fund for
  Russian Language and Culture (FRLC), project number 20-512-23003 “Active processes in the modern
  Russian language and their study in Russian and Hungarian linguistics”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 18; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: multimodality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: graphic hybrids
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: emojis
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative effects
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The problem of multimodality as a synthesis of verbal and non-verbal means of influence (based on the material of media texts)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 831-846.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/35413/1/831-846.pdf
resources.format: Adobe PDF
resources.size: 826,29 kB