title: Neologisms-hybrids in the texts of modern media communication
metadata.name: dc.contributor.author
metadata.value: Zamaldinov, Vladislav E.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-11-15T09:30:22Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-11-15T09:30:22Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Zamaldinov V. E. (2022). Neologisms-hybrids in the texts of modern media communication. Media Linguistics, 9 (3), 210–219. https://doi.org/10.21638/spbu22.2022.303 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.303
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38569
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Neologisms-hybrids in the texts of modern media communication are analyzed. It is noted
  that polycode is a combination of verbal and nonverbal components in the text. The author
  refers to the descriptive-analytical method, structural-semantic method, word-formation
  analysis, quantitative analysis. In addition, when selecting the material, a continuous sampling
  technique is used. Special attention is paid to the identification of media innovations created
  with the help of graphics. Such types of graphification as monografication, polygrafication, codografication,
  typografication are analyzed. Monografication is implemented in the following
  techniques: capitalization, hyphenation, parenthesis, holophrasis. It is emphasized that such
  word-formation innovations reflect the creative abilities of journalists, attract the attention
  of readers. In addition, the author describes polygramming. It is quite often implemented in
  latinografication. The nominations created with the help of this type of pulsation focus the
  attention of the addressees and affect their consciousness. Such a kind of graphic game as
  codografication is demonstrated. It is confirmed that it is implemented in numerografication,
  pictografication and inetografication. It is noted that in media communication, journalists can
  use such signs from the financial and economic sphere as $ (dollar) and € (euro). However,
  neoplasms with these symbols are less represented in the media space than other types of
  graphization. It is proved that the considered word-formation innovations increase the expressiveness
  of the media text. Neoplasms created with the help of typography are studied in
  detail. It is implemented in color grading. Word-forming neologisms formed with the help of
  this technique are used by the addressee to provide visual impact on native speakers. The following
  main conclusions are made: neoplasms created by monografication prevail in the texts
  of media communication; nominations attract the attention of readers, reflect the creative
  abilities of journalists.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: polycode
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: word-formation innovations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: graphization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: impact
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Neologisms-hybrids in the texts of modern media communication
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 210-219.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38569/1/210-219.pdf
resources.format: Adobe PDF
resources.size: 657,35 kB