title: Socio-Cultural Peculiarities of the Audience of Online Drama in Bahrain
metadata.name: dc.contributor.author
metadata.value: Al Tawalbeh, Ahmad Mohammed Nahar
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Safori, Amjad Omar Ali
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Mahmoud, Alia Ali Idris
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Al-Zoubi, Ashraf Faleh Yousef
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Sharadgah, Tahsin Mohammad Anis Hasan
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-03-29T17:08:32Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-03-29T17:08:32Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Al Tawalbeh A. M. N., Safori A. O. A., Mahmoud A. A. I., Al-Zoubi A. F. Y., Sharadga T. M. A. H. Socio-Cultural Peculiarities of the Audience of Online Drama in Bahrain. Vestnik of Saint Petersburg University. Asian and African Studies, 2023, vol. 15, issue 4, pp. 766–778. https://doi.org/10.21638/spbu13.2023.411
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu13.2023.411
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/45191
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Bahrain’s population is diversified, consisting of both Bahrainis and expats from many nations.
  Online dramas often reflect this diversity in terms of the languages used and the portrayal
  of cultural identities. Productions may employ a mix of Arabic and English, or they
  may incorporate characters from various ethnic origins. Grounded in uses and gratifications
  theory this research examines online dramas on web television platforms in Bahrain — one
  of the most ecomomically developed country of the Middle East and the Arab Gulf region
  with a high index of digital media consumers. Therefore, this study aims to explore social and
  cultural peculiarities of usage of online dramas in the Kingdom of Bahrain. Moreover, the
  research attempts to examine motivations of different social groups of watching online dramas
  on web television platforms. The paper tends to investigate gratifications achieved from
  watching online dramas on Netflix. For this goal Netflix platform has been chosen as a pattern
  of the most popular web television platforms in the above metioned region. To achieve these
  objectives, a cross-sectional online questionnaire was used with self-selection, and convenience
  non-probability sampling techniques. A total number of 306 self-selected respondents
  from Bahrain was investigated. The overall results showed that within the Banrainean society,
  which prefers to watch online dramas via the precised web television platforms, there is no difference
  between ritulaized and instrumental motivitations, as well as there is no a significant
  difference between process and content gratifications.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Asian and African Studies;Volume 15; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: Kingdom of Bahrain
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: web television platforms
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: online dramas
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: VOD
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Socio-Cultural Peculiarities of the Audience of Online Drama in Bahrain
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
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resources.url: https://dspace.spbu.ru/bitstream/11701/45191/1/11%2bAl%2bTawalbeh%2bA.%2bM.%2bN.%2c%2bSafori%2bA.%2bO.%2bA.%2c%2bMahmoud%2bA.%2bA.%2bI.%2c%2bAl-Zoubi%2bA.%2bF.%2bY.%2c%2b134-146%2b%28766-778%29.pdf
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