title: Instagram: the space of the promoting communication
metadata.name: dc.contributor.author
metadata.value: Medvedeva, Elena V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T12:14:55Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T12:14:55Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Medvedeva, E. V. (2019). Instagram: the space of the promoting communication. Media Linguistics, 6(3), 369–380.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.307
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16731
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The relevance of the social media study nowadays is connected with the fact that, having
  transformed into the media scene, the social media appeared to be aimed at the establishment
  and transmission of modern cultural values and the promotion of prestigious behavioral
  patterns. This article focuses on the analysis of the Instagram discourse as one of the most
  popular and fast developing social media. The paper is aimed at revealing the true intentions
  of Instabloggers. Taking the creolized nature of the media text into account the author of the
  article appeals to the method of linguostylistic analysis with linguosemiotic elements, which
  enables to examine the posts in terms of the semiotic languages used there. The messages
  studied were ones by users who have no connection with the media industry and do not place
  posts that serve commercial purposes. The conducted research has brought to light a close link
  between advertising, PR, and Instagram-communication. It shows that as media texts the posts
  carry the intention of promotion, the purpose of encouraging the audience to take certain
  action being their implicit yet dominant aim. Due to Instaposts having creolized nature, the
  aim is achieved with the help of visual components. This effect appears to be stipulated by
  Instagram being social media: photos perceived as trustworthy, the blogs become a kind of
  documentary chronicles, which make it possible both to promulgate a type of lifestyle and
  to attract new subscribers, the supporters of the lifestyle. Communicative tasks, which the
  authors of the blogs perform, demonstrate that their focus is on creating a self-image and on
  self-promotion. This allows to consider Instagram-communication as image communication
  and to classify it as the promoting communication.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Instagram
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: promotion
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social networking
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Instagram: the space of the promoting communication
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 369-380.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16731/1/369-380.pdf
resources.format: Adobe PDF
resources.size: 654,86 kB