title: Locus branding as a reflection of the geocultural space characteristics (the linguistic and cognitive aspect)
metadata.name: dc.contributor.author
metadata.value: Kulikova, Olga V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-05-07T09:27:41Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-05-07T09:27:41Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kulikova O. V. Locus branding as a reflection of the geocultural space characteristics (the linguistic and cognitive aspect). Vestnik of Saint Petersburg University. Language and Literature. 2020, 17 (1): 22–37.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2020.102
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17531
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the process of locus branding aimed at establishing a geocultural
  brand on the basis of realizing several discourse practices dependent on the sender’s goals
  and the recipient’s attitude. The ontological status of the phenomenon under consideration postulates the interdisciplinary nature of the investigation. The author defines locus brand
  as a cognitive phenomenon. Special attention is paid to the emotional connection between
  the locus brand and its recipient. Hence, emotional brand characteristics are identified. The
  article considers such notions as the locus brand mental field, its dimensions as well as the
  locus brand code, which is viewed as a mechanism responsible for mental worlds forming in
  the recipient’s mental space. It is shown that locus branding involves a number of discourse
  practices, such as objective data involvement, detailed elaboration and specification of geocultural
  information, and locus brand creation via a legend or a tale, the genius loci. The article
  contains a detailed analysis of the above practices. The author demonstrates the possibilities
  of the combined approach used to create the integrated locus brand model which apart from
  the geographical component includes linguistic and cultural ones. The role of the interaction
  between the verbal and visual components used to create a full-fledged territorial image is emphasized.
  Using polymodal sources ensures better memorization of the referent’s image and
  facilitates the creation of the recipient’s situational model correlating with the locus-brand’s
  major characteristics.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 17; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: locus branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: geocultural image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: discourse practice
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: recipient
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: situational model
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Locus branding as a reflection of the geocultural space characteristics (the linguistic and cognitive aspect)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 22-37.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17531/1/22-37.pdf
resources.format: Adobe PDF
resources.size: 677,3 kB