title: The study of aesthetic categories in television discourse. Iconic analysis
metadata.name: dc.contributor.author
metadata.value: Loewe, Iwona
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-04-02T16:15:46Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-04-02T16:15:46Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Loewe, I. (2018). The study of aesthetic categories in television discourse. Iconic analysis. Media Linguistics, 5 (3), 287–300.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.303
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15426
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article presents the results of research on the category of aesthetization on television. The
  author is interested in one of the levels of television discourse: the relevant programs of Polish
  tv channels. The research task is to investigate the ways of manifesting aesthetics and the
  related and perhaps antinomic phenomena in the iconosphere of selected television genres.
  The material consists of tv films, documentaries and children’s programmes. The article deals
  with the following categories: aesthetics as the manifestation of the attitude approving the
  existence of categories centred around the value of beauty; anti-aesthetics as the acceptance
  for aesthetically negative values; and anaesthetics as the indifference to aesthetic values: both
  the mild ones and the negative ones. The results of the semiotic examination are as follows.
  There is no space foranesthetics, i.e. a strategy of indifference on television. It is a place either
  for aesthetizing or for anti-aesthetizing. The institutional broadcaster always bears the mark of
  aesthetizing activity; in particular, the presenters and the faces of the station are characterized
  by telegenicity. The aesthetizing strategy of television has two purposes: promotional and educational.
  The anti-aesthetizing strategy appears in two roles: exhibitionistic and voyeuristic;
  the viewer gets the opportunity to pry on their neighbour through the television. Tv dramas
  and children’s cartoons use aesthetic strategies in an educational function. Documentaries,
  news programmes and breakfast shows use aesthetizing strategies in the self-promotive function.
  An interesting field will be to compare the other genres and the other television on the
  effects of the research.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: other
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: aesthetics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: anaesthetics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: anti-aesthetics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: iconosphere
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mediosphere
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The study of aesthetic categories in television discourse. Iconic analysis
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 03-Loewe.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15426/1/03-Loewe.pdf
resources.format: Adobe PDF
resources.size: 3,19 MB