title: Technologies of influencing the audience in the modern media space
metadata.name: dc.contributor.author
metadata.value: Sarna, Аleksandr Ya.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-22T18:27:00Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-22T18:27:00Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sarna А.Ya. Technologies of influencing the audience in the modern media space. Vestnik of Saint Petersburg University. Sociology, 2020, vol. 13, issue 2, pp. 218–235.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu12.2020.207
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19559
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the analysis of the peculiarities of mass media’s impact on an audience in a situation of intensive development of social, informational, cognitive technologies
  and their mutual influence on each other. In this process, special techniques are used for the
  production, processing, and dissemination of the information in the media space, which are
  described through such theoretical constructs as imprinting, priming, storytelling, framing and
  design. They include a specific set of manipulative techniques as a means of controlling communication processes in the modern information society in the context of social engineering
  development. At the same time, along with multimedia systems, preattentive ones, which are
  ergonomic information systems created in the style of communication eco-design, are increasingly being used. They are functionally oriented to the decision-making process by the
  user almost at a subconscious level by focusing his attention on the necessary information in
  the most appropriate place and time. The purpose of the article is to identify the cognitive and
  perceptual characteristics of media influence on a mass audience. The research tasks include
  the formulation of the basic principles of theoretical, scientific, and practical developments
  of social engineering as a special branch of knowledge, as well as identifying the features of
  pre-attentive technologies used in modern media in addition to explicating the contents of the
  concepts of imprinting, priming, storytelling, framing, and design as the main techniques of
  media exposure. Based on the conceptual and comparative analysis of scientific publications
  devoted to this topic, it is concluded that the preattentive aspects of the cognitive processes of
  perception and understanding of information by the mass audience today become the main
  tool for creating effective media work. In this situation, the media actively use the capabilities of multimedia technologies to apply the basic principles of communication eco-design in the
  process of generating an information product.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 13; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: media influence
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social engineering
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: information technologies
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Technologies of influencing the audience in the modern media space
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 218-235.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19559/1/218-235.pdf
resources.format: Adobe PDF
resources.size: 682,69 kB