title: Soft, hard and smart powers differentiating in the media discourse: An experimental research
metadata.name: dc.contributor.author
metadata.value: Iakoba, Irina A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-14T10:39:06Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-14T10:39:06Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Iakoba I. A. (2023). Soft, hard and smart powers differentiating in the media discourse: An experimental research. Media Linguistics, 10 (2), 265–279. https://doi.org/10.21638/spbu22.2023.208 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2023.208
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43757
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The powers of discourse in the modern media Internet space are presented and differentiated on
  the examples of social, political, religious types of discourse. The methods used are interpretation,
  inference and linguistic experiment. The purpose of the study is to analyze the media addressee’s
  understanding of the smart, soft and hard powers of discourse. An online questionnaire
  was presented and tested in the Google-form to identify the degree of understanding of the terms
  and their practical application by a diverse addressee. In the course of the research, the hypothesis
  of the ability of a non-highly specialized addressee to differentiate the influencing powers of
  discourse was confirmed. The differentiation of the discourse powers is confirmed by 2/3 of the
  respondents who correctly identified the powers given as written examples. The strength of each
  example is justified by the proposed parameters. The research justifies the need for the discourse
  powers separation in connection with the strengthening of the intellectual potential of the media
  discourse to influence “smartly” on the addressee by purposefully constructing the discourse according
  to the given parameters. Response discourse, feedback with a potential addressee allows
  us to clarify the set of parameters necessary for a more accurate and unambiguous differentiation
  of discourse powers that can exert an effect in modern media space. Scientific novelty consists in
  conducting a linguistic sociological experiment, which allows you to understand better the effect
  of the discourse powers and their interpretation by the addressee. For the first time, a differentiating
  characteristic of the powers of discourse for communication control is given. For the first
  time, examples of powers from the social, political, religious types of discourse are analyzed and
  compared. A promising area of research on the potential of media discourse is to attract different
  types of discourse on the material of different languages.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 10; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: discourse soft power
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: discourse hard power
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: discourse smart power
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Soft, hard and smart powers differentiating in the media discourse: An experimental research
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 265-279.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43757/1/265-279.pdf
resources.format: Adobe PDF
resources.size: 680,22 kB