title: Translation and Translation Studies at the Crossroads of Digital Communications
metadata.name: dc.contributor.author
metadata.value: Gambier, Yves
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-05-10T09:21:14Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-05-10T09:21:14Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2016-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Gambier Y. Translation and Translation Studies at the Crossroads of Digital Communications. Vestnik SPbSU. Series 9. Philology. Asian Studies. Journalism, 2016, issue 4, pp. 56–74.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu09.2016.405
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/6226
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The word ‘translation’ seems here and there to suffer from a bad reputation. Indeed, it is often replaced
  by or competes with other terms which can in turn vary widely according to the particular sector of
  activity in which they are used. The emergence of these diverse labels is cause for contemplation. They
  reflect diversified professional realities and practices as well as distinct paths of research.
  On the basis of this realization, we propose to focus on multimodal areas that exemplify the
  different metamorphoses of ‘translation’. 1. Multilingual translation or ‘localization’ affects software programs and applications, Web sites,
  video games.
  2. Translation ‘going digital’ has impacts on the practices and perception of the work. Continued
  use of computer-assisted translation and machine translation technologies does not only challenge the
  more traditional economic model but also, and in particular due to crowdsourcing, transforms the
  usual denial of translation (and invisibility of the translator) into a desire to translate.
  3. Audiovisual translation (AVT) or ‘versioning’: This increasingly popular form of translation
  underscores the complexity of the multimodal translation being performed (taking into account
  different types of signs — visual, linguistic, audio) as well as the effects of technologies on the diversity
  of the AVT. AVT modalities are now multifarious, and the kinds of publics having access to the AVT
  products are as well.
  4. Translation in written media: From press agencies to live editorial newsrooms, the news is
  continuously being filtered through languages. Journalists cannot help but ‘trans-edit’ the news.
  Translation Studies is a poly-discipline that is necessarily open to other disciplines and methods of
  research. It bears witness to the rapid metamorphoses of ways to communicate as the world continues
  to globalize. These communication changes are noticeable in daily, routine professional workflows, but
  also in the approaches the discipline is developing in order to better grasp the significance and depth
  of transformation. Refs 50. Table 1.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Series 9. Philology. Asian Studies. Journalism;Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: audiovisual translation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: globalization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: computer-assisted translation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: crowdsourcing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: translation in mass media
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Translation and Translation Studies at the Crossroads of Digital Communications
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 05-Gambye.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/6226/1/05-Gambye.pdf
resources.format: Adobe PDF
resources.size: 679,08 kB