title: The System of Russian Contemporary Media Discourse Media Toposes as a Reflection and a Transformation of Russian Cultural Archetypes
metadata.name: dc.contributor.author
metadata.value: Annenkova, Irina V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-06-28T16:27:52Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-06-28T16:27:52Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Annenkova, I. V. (2019). The System of Russian Contemporary Media Discourse Media Toposes as a Reflection and a Transformation of Russian Cultural Archetypes. Media Linguistics, 6 (1), 87–102.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.107
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15837
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article focuses on a discussion that the media rhetoric approach to the study of modern practices in media discourse should be included in a new paradigm of linguistic disciplines concentrated on the person speaking. The problem of formation of media topics in modern media is discussed on the basis of existing archetypical toposes of Russian culture. Interpretation and transformation of the national system of topics are one of the sides of the strategic activities of modern media, forming a new picture of the world, the media picture of the world. The example of ʻUkraineʼ as a new media topos is used to understand the processes of change in mental dominant of contemporary consciousness of Russians. Verbal play related to the sphere of this media topos demonstrates primarily targeting of such a speech behavioral dominant as aggression and is expressed in a creative invective. Such discursive practice becomes normal for Russian-speaking environment (especially on the Internet) and clearly demonstrates the most significant function of the mass media, the function of ideological argumentation. This is a universal media-discursive function which can be derived from the analysis of Russian, Ukrainian, and international media space. It is in line with the most important media discursive strategies of desacralizing and hedonizing. This phenomenon is regarded as ambiguous. Furthermore, it transforms and distorts archetypical dominants in people’s mentality. Monitoring the creative invective as an instrument of destruction of archetypical culture dominants from within is of paramount significance.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: media topos
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: verbal play
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: naming
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: creative invective
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The System of Russian Contemporary Media Discourse Media Toposes as a Reflection and a Transformation of Russian Cultural Archetypes
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 87-102.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15837/1/87-102.pdf
resources.format: Adobe PDF
resources.size: 662,96 kB