title: Transmedia project as a format of creative communication: Process mechanisms and successful performance markers
metadata.name: dc.contributor.author
metadata.value: Ubozhenko, Irina V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Rubtsova, Svetlana Yu.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-10-10T11:45:58Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-10-10T11:45:58Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ubozhenko I. V., Rubtsova S. Yu. Transmedia project as a format of creative communication: Process mechanisms and successful performance markers. Vestnik of Saint Petersburg University. Language and Literature. 2023, 20 (2): 348–361. https://doi.org/10.21638/spbu09.2023.209 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2023.209
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44187
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the development of a procedural scheme for the implementation of
  a mechanism for successful creative communication in the format of a transmedia project,
  which acts as an activator of creative environment features during the interaction between
  specialists of different professional fields and recipients of the relevant content. The transmedia
  project is considered in the research as a communicative heterogeneous space for the creation
  of fictional worlds and universes that exist simultaneously in various media formats and
  are coherently interconnected by certain creative components that allow effectively achieving
  the communication goal. The study offers an empirically tested procedural scheme containing
  a logical sequence of certain elements: the type of project, a typical feature of a transmedia
  project, a relevant creative communicative indicator and a target marker of communication effectiveness. The novelty of the approach lies in the possibility of updating the procedural
  scheme proposed in the framework of the transmedia project in the real communication
  space through the identification of dominant target communicative markers. Using a critical
  thematic analysis of three different types of transmedia projects implemented in various
  industries, a modeling scheme of a universal procedural mechanism for the effectiveness of
  creative communicative activity is proposed, empirically derived and emphasizing individual
  features of a creative communicative act, with a projection of success or failure markers of
  communication, identified according to the dominant target principle of identifying relevant
  creative elements.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 20; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: transmedia project
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: effective creative communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative processes
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Transmedia project as a format of creative communication: Process mechanisms and successful performance markers
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 09.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44187/1/09.pdf
resources.format: Adobe PDF
resources.size: 674,51 kB