title: Brand Financial Performance Factors: Empirical Evidence from Russian Brands
metadata.name: dc.contributor.author
metadata.value: Alkanova, Olga N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Starov, Sergey A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2015-05-12T10:54:25Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2015-05-12T10:54:25Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2013-09-25
metadata.lang: -
metadata.name: dc.identifier.isbn
metadata.value: 978-5-9924-0081-6
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: Full Text: http://www.gsom.spbu.ru/files//4th_emac_cee_conference_2013_proceedings.pdf
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1530
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The aim of the research is to identify the key factors of financial branding performance represented by brand value and return on brand investment (ROBI). To test the developed approach the empirical study was conducted in the end of 2011, and 215 Russian and foreign brands of products and services were examined. The empirical analysis of performance indicators revealed that internal effects form a homogeneous set
  of indicators, while consumer effects can be divided into metrics of “consumer attitude” and “brand consumption”. Economic performance is represented by market-based and financial metrics. The study identified the key factors and indicators influencing branding financial results.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management; European Marketing Academy
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: 4th EMAC CEE Regional Conference: Marketing Theory Challenges in Emerging Societies (September 25-27, 2013, St. Petersburg, Russia). Conference Proceedings; pp. 8-15
metadata.lang: -
metadata.name: dc.subject
metadata.value: branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: performance
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: performance model
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: performance indicators
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metrics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: branding performance
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: SEM
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Brand Financial Performance Factors: Empirical Evidence from Russian Brands
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB