title: Keeping the viewer’s attention. Linguistic and non-linguistic means of persuasion in television news programs
metadata.name: dc.contributor.author
metadata.value: Krauz, Maria
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-04-02T16:29:50Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-04-02T16:29:50Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Krauz, M. (2018). Keeping the viewer’s attention. Linguistic and non-linguistic means of persuasion in television news programs. Media Linguistics, 5 (3), 380–393.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.311
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15434
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Television news programmes undergo modifications. This is related, on the one hand, to
  changes induced by the development of television as a medium, while on the other, to the alterations
  in the way programmes are conducted and new tools of contact with the viewers. Apart
  from the constitutive information function, the persuasive-recommending function gains importance.
  The author discusses the most important persuasive linguistic and non-linguistic
  means to engage the viewer and encourage him or her to view the information service. The
  presence of persuasive mechanisms is possible because modern news releases are multimodal
  in which the verbal text coexists with visual, musical and aesthetic elements. Coexistence of
  multiple codes and reception on several levels create new text design in the television news.
  The article discusses the most commonly used persuasion strategies, such as the impact of the presenter’s personality (his appearance, a mode of expression, the knowledge, the culture and
  the linguistic politeness), specific commands directed to viewers, e.g. stay with us, don’t leave
  receivers, we will meet after the break, interesting, current, new, diverse program proposals,
  intriguing beginnings, having a diversified linguistic form, broken syntactic structures, polite
  speech acts in the initial and final parts, familiarity and dialogue (conversations with guests,
  co-presenters and viewers), as well as varied intonation in information services. Discussed
  coaxing mechanisms it is interesting at first for entertaining programs and turning up at news
  bulletins of different stations, are leading to the observation that it does not already concern
  only inquiring, the presentation and the interpretation of the facto. The contemporary viewer
  observes, watches the news and it is necessary to stop his attention.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: other
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: multimodal broadcast
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: persuasion
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: persuasion strategies
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Keeping the viewer’s attention. Linguistic and non-linguistic means of persuasion in television news programs
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 11-Krauz.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15434/1/11-Krauz.pdf
resources.format: Adobe PDF
resources.size: 235,42 kB