title: Digital Manufacturing: New Challenges for Marketing and Business Models
metadata.name: dc.contributor.author
metadata.value: Daviy, Anna O.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Paklina, Sofia N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Prokofyeva, Alia S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-02-06T16:05:58Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-02-06T16:05:58Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017-12
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu18.2017.408
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/9106
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This paper is aimed at identifying the role of digital manufacturing in changes of marketing
  activities of industrial companies from the point of view of a business management system.
  Authors define and conceptualize the notion of “digital manufacturing”. Research design is
  based on the Deloitte Company methodology based on value creation approach. Customers,
  product, economics of production, and value chain are essential methodology parameters.
  Our analysis shows that implementation of digital manufacturing will necessarily significantly
  change entire business model and marketing activity of the company. The main drivers of
  this process are building and maintaining relationship with customers and new opportunities
  related to product design and production. Interaction with customers without intermediaries,
  customers’ involvement in the processes of new products development, new technical possibilities
  of creating personalized product-service solution are main changes in marketing
  activities caused by the implementation of digital manufacturing at the company.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The publication was prepared within the framework of the Academic Fund Program at the National Research
  University Higher School of Economics (HSE) in 2016–2017 (grant № 16-01-0079) and by the Russian
  Academic Excellence Project “5-100”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 15; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: digital manufacturing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: business model
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Digital Manufacturing: New Challenges for Marketing and Business Models
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 09-Daviy.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/9106/1/09-Daviy.pdf
resources.format: Adobe PDF
resources.size: 287,94 kB