title: Is Climate-Friendly Always Environment-Friendly? (Case Study)
metadata.name: dc.contributor.author
metadata.value: Villo, Sofi a V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-10-30T15:20:47Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-10-30T15:20:47Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Villo S. V. Is Climate-Friendly Always Environment-Friendly? (Case Study). Vestnik of Saint Petersburg University. Management, 2018, vol. 17, issue 3, pp. 412–434.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu08.2018.307
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15034
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The case is devoted to the problem of correct climate-friendly branding and is based on a real business situation. The Russian company RUSAL creates a brand of “climate-friendly” aluminium to win over its Chinese competitors which took away the title of the world’s largest primary aluminium producer. As the main criterion for the climate-friendly, RUSAL proposes to consider the low-carbon, i.e. a low level of carbon dioxide emissions. RUSAL also states that the new aluminium brand is a confirmation of the company’s environmental friendliness and a reflection of its strategy aimed at strengthening the principles of sustainable development in production. At the same time, the activities of RUSAL in the production of aluminium cause damage to the ecosystems of Lake Baikal and Siberian rivers and pollutes the air with hazardous substances, which is the cause of the spread of various diseases among the population of the cities where RUSAL’s aluminium smelters are located. The case is recommended for discussion in study groups on bachelor and master’s programmes, as well as additional educational programmes within the disciplines “Corporate Social Responsibility” and “Sustainable Development”. The case will help students: 1) to understand the problems and challenges that companies face in climate-friendly branding, 2) to realize the difference between the effectively fighting climate change and the reduction of greenhouse gases; 3) to recognize the diversity of the company’s objectives to reduce the negative impact on the environment and the need for their reasonable ranking.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 17; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: climate-friendly branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: combating climate change
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: management of greenhouse gas emissions reduction
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: corporate environmental responsibility
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Is Climate-Friendly Always Environment-Friendly? (Case Study)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 07-Villo.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15034/1/07-Villo.pdf
resources.format: Adobe PDF
resources.size: 353,85 kB