title: “Best dentist ever” — evaluation strategies in the headlines of Danish and German positive online consumer reviews
metadata.name: dc.contributor.author
metadata.value: Sobkowiak, Mikołaj
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Waliszewska, Karolina
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-04-19T16:52:04Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-04-19T16:52:04Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Sobkowiak M., Waliszewska K. “Best dentist ever” — evaluation strategies in the headlines of Danish and German positive online consumer reviews. Scandinavian Philology, 2021, vol. 19, issue 2, pp. 313–335.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu21.2021.206
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/36182
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Over the last few decades, computer-mediated communication (CMC) has become
  a significant element of our reality and, subsequently, an item of interest for researchers
  within many disciplines. CMC’s rapid development has resulted in the emergence of
  new, multimodal means of expression, text genres, and communication styles. Among
  the new genres are online consumer reviews, which impact the behavior of online consumers
  to a large extent, but are also valuable for linguistic researchers due to their
  structure, content, and functions. The headlines of online consumer reviews seem to be
  of particular importance, although they have not received much attention in linguistic
  research so far. This paper offers a contrastive analysis of 200 headlines of positive online
  customer reviews for Danish and German dental care providers. Because of the way
  consumer reviews are displayed and consumed online, their headlines can be treated as
  separate texts and are analyzed as such throughout the paper. The investigation’s overall
  goal is twofold: (i) to identify the basic communicative functions of the headlines, and
  (ii) to describe the linguistic means employed to express those functions. The analysis
  seeks to find potential similarities and differences between the headlines of positive
  reviews written in Danish and German. The findings show that there is little variation
  between the two subsets of the analyzed corpus as far as communicative functions and
  employed linguistic means are concerned. This may indicate that the identified features
  could be treated as characteristic of the genre rather than language-specific.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Scandinavian Philology;Volume 19; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: online consumer reviews
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: eWOM
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: evaluation strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer review headlines
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative functions
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: computer-mediated communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Danish
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: German
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: “Best dentist ever” — evaluation strategies in the headlines of Danish and German positive online consumer reviews
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 313-335.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/36182/1/313-335.pdf
resources.format: Adobe PDF
resources.size: 740,03 kB