title: Internet meme as a “newsmaker” in the modern media space
metadata.name: dc.contributor.author
metadata.value: Shchurina, Yuliya V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Harohorina, Margarita B.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-09T11:24:41Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-09T11:24:41Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shchurina, Yu.V., Harohorina, M.B. (2020). Internet meme as a “newsmaker” in the modern media space. Media Linguistics, 7 (2), 263–275
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.209
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19341
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article discusses the possibilities of representing Internet memes in the modern media
  sphere. An anthropological approach to the study of the use of memes in media is indicated. The
  Internet meme is understood as a new universal unit of measurement that allows you to explore
  the communicative space on a common basis. The genre specificity of the Internet meme is
  defined through the following parameters: 1) expanding the scope of distribution beyond the Internet, primarily in the media sphere; 2) the secondary nature of genre (due to the technological
  features of the sphere of origin); 3) the multicode nature and polysemantics (in representation
  and interpretation); 4) transformation (“mutation” of a meme from one to another — memes are
  constantly updated, mixed, forming an increasingly complex and specific creolized language of
  Internet communities); 5) precedent nature (concepts / ideas); 6) multifunctionality (manifested
  in the implementation of not only entertaining functions, but also social, including making an
  impact). The problem of the genre nature of the meme is considered from the point of view
  of possible transformations consisting in transferring the meme to journalistic texts. Attention
  is drawn to the role of memes in the formation of media content and how journalists handle
  the popular Internet phenomena. In media texts created by journalists, in particular in federallevel Internet publications and television media, the basic types of Internet memes are revealed:
  textual, visual, and creolized. The idea of memes as “newsmakers,” that is, as special sources of
  information that often do not have a certain authorship and actually do not offer themselves for
  publication, is proposed. The trends in the use of memes in modern journalism and the possible
  effects of such use associated with the impact on recipients are determined.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: Internet meme
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media sphere
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comic effect
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: speech genre
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: newsmaker
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Internet meme as a “newsmaker” in the modern media space
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 263-275.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19341/1/263-275.pdf
resources.format: Adobe PDF
resources.size: 1,66 MB