title: Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)
metadata.name: dc.contributor.author
metadata.value: Kucherov, Dmitry G.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Zamulin, Andrey L.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-11-01T09:10:45Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-11-01T09:10:45Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2016
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/8678
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper considers the contemporary Russian experience of IT companies in building the employer brand to attract and retain young talent. Focusing on employer branding perspective and generation theory, we identify the major working expectations, values and preferences of young IT-professionals and examine the efficient employer branding practices used by 3 IT companies to cooperate with them in the conditions of 'war for talent'.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: GSOM Emerging Markets Conference 2016;pp. 208-210
metadata.lang: -
metadata.name: dc.subject
metadata.value: employer branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: employment values
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: IT companies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: young talents
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: IT-professionals
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Russia
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB