title: An approach for sponsor’s strategy development in standards war
metadata.name: dc.contributor.author
metadata.value: Kantorovich, Aleksandr V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2014
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1392
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The goal of this study is to create an approach for standard sponsor’s strategy development id standards wars. In order to fulfill this goal three tasks were set: create a conceptual framework for strategy development based on analysis of contemporary literature; create an extended framework and methodology for standard sponsor’s strategy development in standards war; test the approach on actual case from home entertainment industry.
  Analysis of existing frameworks and other related literature revealed key strategy development factors and showed that currently no applicable and exhaustive model exist. Conceptual and extended frameworks were created in order to close this gap. Based on these frameworks and revealed factors influence mechanisms a methodology for strategy development was created and tested based on the case of Blu-Ray vs. HD-DVD standards war. Empirical evidence of approach applicability was provided through comparison of tactics suggested by the approach with observed tactics of the winning standard sponsor.  Peculiarities of home entertainment industry were identified. This result can be used in upcoming standards wars within the industry, in particular for the standards war between KeyChest and UltraViolet standards for digital rights libraries.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Graduate School of Management, Saint Petersburg State University, Master in Information Technologies and Innovation Management
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: standard sponsor’s strategy development
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: standards war
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: de facto standards
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sponsored standards
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: home entertainment industry
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: An approach for sponsor’s strategy development in standards war
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Thesis
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Канторович, А. В.
metadata.lang: -
resources.filename: An approach for sponsor’s strategy development in standards war originally available in fixed-web environment master's thesis (MITIM) – ВШМ СПбГУ – Vivaldi.html
resources.url: https://dspace.spbu.ru/bitstream/11701/1392/3/An%20approach%20for%20sponsor%e2%80%99s%20strategy%20development%20in%20standards%20war%20originally%20available%20in%20fixed-web%20environment%20master%27s%20thesis%20%28MITIM%29%20%e2%80%93%20%d0%92%d0%a8%d0%9c%20%d0%a1%d0%9f%d0%b1%d0%93%d0%a3%20%e2%80%93%20Vivaldi.html
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