title: Museum as a transmedia instrument
metadata.name: dc.contributor.author
metadata.value: Krasnova, Evgenia L.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-10-09T12:40:26Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-10-09T12:40:26Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Krasnova E. L. 2024. Museum as a transmedia instrument. The Issues of Museology 15 (1): 127–134. https://doi.org/10.21638/spbu27.2024.111 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu27.2024.111
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47662
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The concept of transmedia has gradually “merged” into the modern cultural space and the
  field of other industries, expanding the possibilities for generating and broadcasting public
  content. Every day, hundreds of publications are created on various channels that carry a lot
  of meanings, gaining thousands of likes and views, plunging into the minds of their users
  and forcing them to follow the story and its heroes. The modern museum is not only actively
  involved in the process of broadcasting information through various media, but has also become
  an independent tool of the transmedia world. The purpose of this article is to define the
  museum as one of the possible media channels or tools for the transfer of historical knowledge,
  popularization of digital heritage, communication, on the one hand, and an independent
  object that uses a variety of formats and resources to create and broadcast its own content, on
  the other. It is appropriate to mention such a concept as “museum storytelling”, which is seen
  as the art of captivating storytelling using various techniques used in museum practice with
  the help of special media. In this regard, we identify several components of museum storytelling:
  first, the presence of a narrative, which becomes the core of the interaction between the museum and its audience; second, the use of a variety of formats, means, channels and forms
  for the creation and broadcasting of museum narrative; and the third is the participation of
  the audience in the process of creating and broadcasting media content. Thus, the museum
  acquires the role of an intermediary, a mediator of socially significant contexts, including
  them in everyday life and human interests, modeling historical reality and broadcasting new
  accents of mass culture.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: The Issues of Museology;Volume 15; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: museum
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: transmedia
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: museum storytelling
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: culture of participation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: participatory museum
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Museum as a transmedia instrument
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 11.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47662/1/11.pdf
resources.format: Adobe PDF
resources.size: 614,16 kB