title: Heritage storytelling, community empowerment and sustainable development
metadata.name: dc.contributor.author
metadata.value: Rinallo, Diego
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-12-10T20:19:18Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-12-10T20:19:18Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Rinallo, Diego. 2020. Heritage storytelling, community empowerment and sustainable development. Pravovedenie 64 (1): 57–67.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu25.2020.105
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33838
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In many disciplines, storytelling has gained recognition as a powerful tool for sharing wisdom,
  stimulating empathy, transmitting knowledge and persuading audiences about promotional
  messages. With the emergence of the worldwide web first, and social media more recently,
  much attention has been focused on the potential of digital storytelling. Storytelling is also
  considered by some as a means to safeguard and provide access to Intangible Cultural Heritage
  (ICH), for example through documentation and inventorying practices built on narration or
  through the development of websites and applications. Public availability and marketing of ICH
  may however expose heritage bearers to risks of misappropriation, decontextualization or misrepresentation,
  as has been recognized by the UNESCO’s 2008 Operational Directives for the
  Implementation of the Convention for the Safeguarding of the Intangible Cultural Heritage. How
  is it possible for heritage bearers to benefit from ICH storytelling while mitigating these risks?
  This article builds on work carried out in the context of two research projects that dealt with
  digital storytelling in very different manners: AlpFoodway, a EU Interreg Alpine Space project
  (2017–2019), which aimed to create a sustainable development model for peripheral mountain
  areas based on the preservation and valorization of the traditional Alpine food heritage; and the
  ongoing British Academy for Sustainability project “Celebrating local stewardship in a global
  market: community heritage, intellectual property protection and sustainable development in
  India”. Thanks to the lessons learned in the context of these two projects, this article shares
  some considerations on how approaches to storytelling developed in the field of marketing can
  assist with community empowerment and sustainable development. As a result, it contributes
  to a better understanding of the understudied and little understood conditions under which ICH
  entanglement with the market can be carried out in heritage sensitive and legally savvy manners
  that empowers individuals, groups and communities that are ICH bearers and ensures that
  they are the prime beneficiaries of the economic benefits of commercialization.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Pravovedenie;Volume 64; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: Intangible Cultural Heritage
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sustainable development
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital storytelling
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: community empowerment
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Heritage storytelling, community empowerment and sustainable development
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 57-67.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33838/1/57-67.pdf
resources.format: Adobe PDF
resources.size: 642,98 kB