title: “More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising
metadata.name: dc.contributor.author
metadata.value: Zhukova, Arina G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:38:05Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:38:05Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Zhukova, А. G. (2018). “More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising. Media Linguistics, 5 (4), 458–470.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.406
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15578
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article considers the contemporary advertising of the language picture of a stout person,
  an addressee of a certain category of goods i. e. clothes of large sizes. The generalized image of
  the addressee (a typical representative of the target audience) is believed to be one of the most
  important components of advertising communication, which should be identifiable by the addressee
  while perceiving the advertisement. The defining marker of the target audience (body
  thickness) chosen for the analysis of the goods category refers to the sensitive sphere and therefore
  is in the zone of a communicative risk and demands increased commercial tolerance. The
  analysis is based on a wide sample of different promotional messages that fall under the goods
  category «clothes of a large-size” (advertising texts of large-size clothing online stores, advertising
  posters etc.). The most frequent characteristics of a representative of the target audience are
  identified in the relevant advertising messages (in particular gender, age, psychographic and
  other parameters), as well as the repertoire of the language tools and communication strategies
  used for this purpose. As a result, the author comes to the conclusion that the specificity
  of the language of the studied product category is largely formed by the expected needs of the
  addressee, the need to correct his picture of the world and psychological state.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: advertising communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: language of product category
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: target audience
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: image of the addressee
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: commercial correctness
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: “More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 06-Zhukova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15578/1/06-Zhukova.pdf
resources.format: Adobe PDF
resources.size: 643,57 kB