title: Metapragmatic discourses in differentiating genres in online media
metadata.name: dc.contributor.author
metadata.value: Molodychenko, Evgeni N.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-08-24T22:06:12Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-08-24T22:06:12Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Molodychenko E. N. Metapragmatic discourses in differentiating genres in online media. Vestnik of Saint Petersburg University. Language and Literature. 2021, 18 (2): 363–382.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2021.207
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/32925
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: One of the possible ways to explore contextualization is through external discourses referencing
  the pragmatics of the discourse in question. These are known as metapragmatic discourse.
  The purpose of this article is to theoretically integrate the concept of metapragmatics into
  genre analysis and apply metapragmatic tools to the analysis of specific genres. Five YouTube
  videos together with their accompanying comments exhibiting metapragmatic properties
  were analyzed. Methodologically, the analysis relies on the textually oriented content analysis. The results indicate that placing discourses nominally relying on one and the same generic
  form into a certain genre may be predicated on contextual variables that may have nothing to
  do with said form per se. These variables, however, may be verbalized by the original author
  and by their audience in the form of metapragmatic markers. This may mean that for the final
  addressee, the “effect” of the original discourse will depend on the attribution of this discourse,
  based on the metapragmatic markers, to one of the “competing” genre variations emerging,
  as it were, in an ongoing exchange between the author and his audience. A case in point are
  sponsored and “honest” review genres. A second observation resides in the realm of hybrid
  genres. An example here is integrating sponsored content into one of the “legitimate” lifestylegenres
  (“hot tips”, vlog, etc.). A fraction of the discourse community seems to view this as
  delegitimizing the discourse and the genre in question, while others see it as an “unfortunate
  insert”, which does not, however, change the genre’s overall value. This leaves the question
  open whether such genres should be considered new and full-fledged genres, with sponsored
  content being one of their integral features.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 18; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: metapragmatics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metapragmatic discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: contextualization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: hybrid genres
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital genres
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Metapragmatic discourses in differentiating genres in online media
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 363-382.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/32925/1/363-382.pdf
resources.format: Adobe PDF
resources.size: 724,59 kB