title: Interactive component of media content as a means of community formation
metadata.name: dc.contributor.author
metadata.value: Zvereva, Ekaterina A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Shesterina, Alla M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-10-10T12:29:25Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-10-10T12:29:25Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Zvereva E. A., Shesterina A. M. (2023). Interactive component of media content as a means of community formation. Media Linguistics, 10 (3), 407–423. https://doi.org/10.21638/spbu22.2023.308 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2023.308
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44198
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The development and improvement of communication strategies of the information society
  through the formation of interactive network communication and the activation of interactive
  interaction processes in the media sphere make the issue of studying the potential of interactive communication in the aspect of community formation especially relevant. The research
  task of the article is to analyze the interactive components of media content and the communicative
  practices of building a dialogic model of communication as a means of forming a community.
  The study is based on the empirical material of the media community focused on the
  audience of the most popular channels for broadcasting information in the media environment
  — the Afisha Daily entertainment web platform and popular channels of the Russianspeaking
  sector YouTube. The authors of the article used textological, comparative-typological
  and historical-functional methods to analyze these platforms. This technique makes it possible
  to carry out a productive study of the forms of increasing the interactivity of the audience
  of the media community in the content and technical aspects. In the course of studying
  intra-text and out-of-text forms of increasing interactivity within each aspect, a conclusion
  was made about the main conditions for the successful functioning of the media community:
  positioning one’s own values for the audience, building storytelling and personalized communication
  and etc. As a result, interactive communication in a network environment acquires
  obvious features in terms of a whole range of parameters that distinguish it from linear communication:
  psychological dynamics, semiotic specialization, social distance and others. All
  these parameters stimulate the creation of a common field of communication and form media
  communities, which subsequently turn into real ones, which confirms the authors’ conviction
  that the network environment is a favorable platform for the formation of a community.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 10; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: interactivity
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media community
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media content
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: video blogging
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Interactive component of media content as a means of community formation
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 407-423.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44198/1/407-423.pdf
resources.format: Adobe PDF
resources.size: 688,28 kB