title: The analysis and mitigation of risks in FMCG supply chain: The case of BAT Eastern Europe
metadata.name: dc.contributor.advisor
metadata.value: Krotov, Konstantin V.
metadata.lang: -
metadata.name: dc.contributor.advisor
metadata.value: Hallikas, Jukka
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Startseva, Ekaterina
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014-03-22T11:34:05Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-03-22T11:34:05Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2011
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/904
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This work investigates the Bullwhip Effect, which is one of the most important phenomena in contemporary supply chain management. The author uses most recent theoretical apparatus to analyze operational activities of a leading FMCG company British American Tobacco Eastern Europe. This paper investigates and describes the process in BAT supply chain management and considers the impact of the Bullwhip Effect together with the potential risks threatening company's operations. Emergence of the Bullwhip Effect leads to supply chain inefficiency. This paper contains methodological supply chain risk mitigation recommendations, description of a real case study and an analytical study of internal and external supply chain processes.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Master in Information Technologies and Innovation Management, Graduate School of Management, Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: supply chain
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: risks analysis and mitigation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Bullwhip Effect
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The analysis and mitigation of risks in FMCG supply chain: The case of BAT Eastern Europe
metadata.lang: en_GB
metadata.name: dc.title.alternative
metadata.value: Анализ и снижение рисков в цепи поставок товаров повседнего спроса: на примере БАТ Восточная Европа
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Thesis
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Старцева, Е.
metadata.lang: -
resources.filename: Startseva_Advisor's Reference.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/904/1/Startseva_Advisor%27s%20Reference.pdf
resources.format: Adobe PDF
resources.size: 178,08 kB
resources.filename: Startseva_Referee's Review.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/904/2/Startseva_Referee%27s%20Review.pdf
resources.format: Adobe PDF
resources.size: 305,08 kB