title: A Dynamic Oligopoly Marketing Model of Advertising
metadata.name: dc.contributor.author
metadata.value: Shi, Lihong
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Petrosian, Ovanes
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-07-24T11:25:25Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-07-24T11:25:25Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/10482
metadata.lang: -
metadata.name: dc.description
metadata.value: In Contributions to game theory and management, vol. XI. Collected papers presented on the Eleventh International Conference Game Theory and Management / Editors Leon A. Petrosyan, Nikolay A. Zenkevich. - SPb.: Saint Petersburg State University, 2018. - 330 p.
  The collection contains papers accepted for the Eleventh International Game Theory and Management (June 28-30, 2017, St. Petersburg State University, St. Petersburg, Russia).
metadata.lang: en_GB
metadata.name: dc.description.abstract
metadata.value: We consider a dynamic oligopoly advertising model for both non-cooperative and cooperative setting. Feedback Nash equilibrium strategies and cooperative strategies are found to determine the optimal advertising efforts of each firm for both setting respectively. Besides, depending upon the cooperative strategies, imputation is introduced as an optimal allocation of joint payoff and Imputation Distribution Procedure is used to guarantee the time consistency for cooperation.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Advertising competition
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Optimal control
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Dynamic programming
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Time onsistency
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: A Dynamic Oligopoly Marketing Model of Advertising
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB