title: Value proposition of Russian airlines: Drivers and directions of transformation
metadata.name: dc.contributor.author
metadata.value: Filinov, Nikolay B.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Fokeev, Maxim A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-03-11T10:12:58Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-03-11T10:12:58Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Filinov N. B., Fokeev M. A. 2020. Value proposition of Russian airlines: Drivers and directions of transformation. Russian Management Journal 18 (4): 525–550.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2020.403
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/25353
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: One of the hardest hits by anti-coronavirus restrictions is the air transport market. Post-crisis
  recovery leads carriers to identification of changes consumer behavior of passengers and, therefore,
  transform the value proposition. This change has been happened in the past. In this case, analysis
  of nowadays situation is unable without research of airlines value proposition in the last 30–40
  years. In the study, based on content-analysis of 902 articles from Web of Science and Scopus we
  identified main directions of airline value proposition development. Empirical study was based on
  Russian passenger’s airline market, where from the carriers perspective using complex case-study
  method we identified main directions of post-crisis value proposition evolution, from the passenger’s
  side — using survey of 808 respondents identified perception degree of such changes and
  their significance for the passenger when choosing an airline. Empirical results demonstrate that airlines choose to expand the number of available services for passengers, which allows them to
  attract new groups of passengers and increase their loyalty. At the same time, from the passenger
  perspective, such expansion doesn’t differentiate carriers n the passengers mind, but rather complicates
  consumer choice.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 18; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: airlines value proposition
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: airline passenger behavior
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Russian air transport market
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: customization strategy in the airlines industry
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Value proposition of Russian airlines: Drivers and directions of transformation
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 525-550.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/25353/1/525-550.pdf
resources.format: Adobe PDF
resources.size: 1,57 MB