title: Antecedents of venture cognitive logic during new product development: Evidence from Russian market
metadata.name: dc.contributor.author
metadata.value: Sindalovskaya, Anna S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2014
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1395
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This master thesis is about the phenomenon of venture cognitive logic applied to new product development (NPD). The aim of the study is to explore which factors influence the choice of venture cognitive logic applied by entrepreneur to new product development process. The paper focuses on two types of venture cognitive logic: effectuation and causation. As a research strategy multiple case study was chosen. The empirical research is based on the case study of four entrepreneurs. Entrepreneurs chosen for the research have founded companies either operating in innovative industry or frequently launch new products. The study identified three groups of factors that significantly influence the choice of venture cognitive logic during NPD: personal characteristics, industry trends and situational context. Factors increasing uncertainty of the business environment lead to the application of effectuation. Application of causal logic is provoked by factors representative of mature organizations. Effectuation is mostly applied at the start-up phase of the company and can be changed to causation over time. This master thesis contributes to the development of effectuation theory, relates it to the domain of NPD, explores antecedents of venture cognitive logic.  Practical implications of the results will allow managers to distinguish factors influencing the venture cognitive logic during NPD process and overcome obstacles by leveraging on combination of factors typical for either causation or effectuation.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Graduate School of Management, Saint Petersburg State University, Master in Information Technologies and Innovation Management
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: entrepreneurship
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: venture cognitive logic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: new product development
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: effectuation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: effectual logic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: causation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: causal logic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: innovation management
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Antecedents of venture cognitive logic during new product development: Evidence from Russian market
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Thesis
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Синдаловская, А. С.
metadata.lang: -
resources.filename: Antecedents of venture cognitive logic during new product development process  evidence from Russian market master's thesis – ВШМ СПбГУ – Vivaldi.html
resources.url: https://dspace.spbu.ru/bitstream/11701/1395/3/Antecedents%20of%20venture%20cognitive%20logic%20during%20new%20product%20development%20process%20%20evidence%20from%20Russian%20market%20master%27s%20thesis%20%e2%80%93%20%d0%92%d0%a8%d0%9c%20%d0%a1%d0%9f%d0%b1%d0%93%d0%a3%20%e2%80%93%20Vivaldi.html
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