title: The online influencers strategies and their impact on consumers decision process
metadata.name: dc.contributor.author
metadata.value: Leparoux, Megane
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Minier, Pauline
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Anand, Amitabh
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-11-26T12:10:05Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-11-26T12:10:05Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Leparoux M., Minier P., Anand A. 2019. The online influencers strategies and their impact on consumers decision process. Vestnik of Saint Petersburg University. Management 18 (3): 419–447.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu08.2019.305
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16644
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Social media influencers have emerged on social networks over the past few decades. It is
  significant that they have increased and now play a crucial role in shaping the process of consumer
  decision-making. This research aims to understand and investigate how customers react
  and how influencers shape their approaches in order to achieve the demands and needs of their
  followers. The methodology adopted is both quantitative and qualitative. Key findings reveal that
  influencers have an impact through their recommendations in the followers’ purchase intention
  process. Additionally, the research indicates that the trust driven by influencers is increasingly
  questioned by followers who feel “unauthenticity” and believe their influence can lead to our
  society’s becoming “standardized”. This research that includes two methods is useful as we have
  analyzed the relationship between followers and influencers. Even though the influencers phenomena
  are quite recent, this research is valuable for firms as it clearly demonstrates how and
  why influencers impact consumers’ behavior. It can also inform society about this current trend
  and how it could influence the consumers’ decision-making process.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 18; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: influencers
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media influencers
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer behavior
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: influencer marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: lifestyle
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: society
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The online influencers strategies and their impact on consumers decision process
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 419-447.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16644/1/419-447.pdf
resources.format: Adobe PDF
resources.size: 281,92 kB