title: Culinary media text in the context the problems of media linguistics: Statement and substantiation of the main tasks
metadata.name: dc.contributor.author
metadata.value: Shestakova, Eleonora G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-04-28T18:54:19Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-04-28T18:54:19Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shestakova E. G. (2020). Culinary media text in the context the problems of media linguistics: Statement and substantiation of the main tasks. Media Linguistics, 7 (1), 118–141.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.110
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17437
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article poses and substantiates several important problems related to media linguistics
  and culinary media text. It is proven that media linguistics at the present stage of development of media communications should certainly turn to the study of culinary media text. As the
  study illustrated, this is due to a complex of reasons. Firstly, it is the rapid and multidirectional
  development of culinary media text in the media space. Secondly, it is the dominance of the
  Anglo-Saxon scientific tradition in the formation of the conceptual-categorical apparatus, approaches
  and methodology for the study of culinary media text. Thirdly, by the fact that a
  culinary media text imperceptibly, but powerfully manages social and everyday desires, goals,
  dreams, actions and orientations of a person immersed in the plexus of economic, ideological,
  social, everyday, media communication. Both man and society are addressed in their specific
  cultural language, appealing to the help of rhetorical figures, codes, signs, techniques
  to the system of backgrounds, knowledge funds, emotional-sensory sensations and audience
  memory. In connection with this state of affairs, the proposed article is staged. The goals and
  objectives are due to the fact that culinary media text is a kind of iceberg of modern media
  communications; it is what a researcher should be guided by. It must be taken into consideration
  that only at first encounter does it appear to be one of the varieties of a relatively
  simple, genre, stylistically, discursive, rhetorically uncomplicated text from the point of view
  of a communicative situation. However, the understanding and research of culinary media
  text should initially involve an encounter with a complex, multidimensional, and provocative,
  referentially voluminous media statement. Inherent in it is a long, stable, strong social, collective,
  national, historical, cultural, everyday memory and diverse opportunities for influencing
  a person and society, which, at first glance, are hidden behind a simple, pretty, unpretentious
  everyday phenomenon. In this regard, one more problematic field is clearly revealed: the formation
  and justification of a single conceptual-categorical apparatus of media linguistics for
  determining the phenomena associated with culinary media text.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: media linguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: culinary media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media communications
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Culinary media text in the context the problems of media linguistics: Statement and substantiation of the main tasks
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 118-141.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17437/1/118-141.pdf
resources.format: Adobe PDF
resources.size: 748,25 kB