title: Communicative capital: conceptualization of the concept
metadata.name: dc.contributor.author
metadata.value: Dekalov, Vladislav V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-01-31T10:41:50Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-01-31T10:41:50Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Dekalov V. V. Communicative capital: conceptualization of the concept. Vestnik SPbSU. Sociology, 2017, vol. 10, issue 4, pp. 397–409.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu12.2017.402
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/9065
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In the article, the author makes an attempt at a theoretical and methodological conceptualization of
  “communicative capital”. On the one hand, he analyzes the experience of applying this concept to
  domestic and foreign studies in the field of economics and sociology. On the other hand, he considers
  “communicative capital” from a critical media theory point of view, in particular, J. Dean’s motion
  of “communicative capitalism”. The author develops “communicative capitalism” and exposes it to
  the study of the formation of labor and capital relations in the context of mediated and commodified networked communication,; i.e. an ‘attention market’: Internet users, network brands, and social platforms
  function on a pole where, in addition to the traditional forms of capital (economic, social and
  cultural), communicative capital is actualized. Offering an interpretation of the new processes of communicative
  capital concentration and conversion, he is also focusing on the process of monetization
  of communicative capital. At the end of the article, models of monetization of communicative capital
  on macro and micro levels are presented, as well as practices for attracting and enclosing audience
  attention, and stimulating it not only for communication activity but also for purchases within the network
  section. Thus, we understand the use by network brands holders, as communicative capitalists,
  of multi exploitation practices (when the audience becomes an internal mini-market on the network
  section, and at the same time - the object of sale for the advertiser). The same practices are used by
  social platforms at the macro level (the product created by an audience attracts new participants, and
  all of them are also of interest to the political and business groups as buyers of goods or meanings and
  preferences carriers). Refs 37. Figs 3.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 10; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: social media theory
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: critical theory of society
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative capitalism
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: communicative capital
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: attention economy
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Communicative capital: conceptualization of the concept
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 02-Dekalov.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/9065/1/02-Dekalov.pdf
resources.format: Adobe PDF
resources.size: 911,64 kB