title: Scientific popularization as a social and communicative practice: The expression of resistance in the media text
metadata.name: dc.contributor.author
metadata.value: Duskaeva, Lilia R.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ivanova, Liubov Yu.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Puyu, Anatoly S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-08-27T19:57:45Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-08-27T19:57:45Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Duskaeva L. R., Ivanova L. Yu., Puyu A. S. (2024). Scientific popularization as a social and communicative practice: The expression of resistance in the media text. Media Linguistics, 11 (2), 181–199. https://doi.org/10.21638/spbu22.2024.202 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2024.202
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47365
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Speech factors for ensuring popular science media communication stability are analyzed,
  which are aimed for preventing communicative threats such as distrust to information, doubt
  of invention’s novelty and usefulness, misunderstanding of an explanation, lack of interest in
  the message, and skepticism about scientific knowledge. To prevent communicative threats,
  a media text acquires an objecting potential, which has been called text resistance. The media
  speech resistance is explicated in metatext, i. e. a subtext formation created by multi-level
  linguistic means to convey information about the content and nature of the author’s response
  to hypothetical communicative “impedance” of an addressee. While studying text resistance
  markers, variable responding strategies to an addressee impedance were found. Having expanded
  the concept of resistance, the typological method used showed that in each popularization strategy — informing, counseling, enlightenment, promotion — the hypothesis of
  a “impeding” addressee is formed and specific strategy for achieving resistance dominates. In
  order to increase reliability of presentation, a news source is demonstrated, which is repeatedly
  attested, and novelty and usefulness of covered scientific discovery are emphasized to reduce
  possible skepticism. While consulting, it is important the popular science mass audience to
  make understand scientific information, for this logic of explanation is demonstrated, and this
  mode of speech interaction is maintained throughout an explanation. In enlightenment, an
  emotional modus framework of interest in the socially significant scientific narrative about an
  outstanding scientist is created, thereby a cognitive impulse for an addressee’s semantic field
  expansion is formed. Scientists are shown worthy of memory and admiration, so a narrative
  is built in a pathetic and respectful modus framework. The success of promotional communication
  is ensured by the means of organizing personality-oriented communication, which
  help to create an atmosphere of reasoned evidence-based communication with a competent
  addressee. These methods contribute to elasticity and stability of communication.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research was funded by the Russian Science Foundation grant no. 22-18-00184 “Speech
  objection practices and ways to overcome them in popular science media communication”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 11; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: popular science
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metatext
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: hypothetical resistance
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: objection
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: resistance
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Scientific popularization as a social and communicative practice: The expression of resistance in the media text
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 02.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47365/1/02.pdf
resources.format: Adobe PDF
resources.size: 674,87 kB