title: Employer branding under COVID-19 pandemic in Russian companies
metadata.name: dc.contributor.author
metadata.value: Kucherov, D. G.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Tsybova, V. S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-12-13T11:30:48Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-12-13T11:30:48Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kucherov D. G., Tsybova V. S. 2022. Employer branding under COVID-19 pandemic in Russian companies. Russian Management Journal 20 (1): 108–126. https://doi.org/10.21638/spbu18.2022.105 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2022.105
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38680
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: An integrated approach to employer branding during COVID-19 pandemic based on employer
  branding orientation is considered in this article. The empirical study in employer branding was
  conducted in Russian companies in 2020. The research object was the HR professionals from
  Russian medium-sized and large companies. Using the data from the descriptive survey, the
  number of strategic (employer branding orientation, employer branding strategy, employer value
  proposition) and operational (communication programs, communication channels and content)
  features in employer branding in Russian companies during COVID-19 pandemic were identified
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 20; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: employer brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: employer branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: employer branding orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: recruitment
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: COVID-19
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Employer branding under COVID-19 pandemic in Russian companies
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 05.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38680/1/05.pdf
resources.format: Adobe PDF
resources.size: 1,45 MB