title: Asssurance of the competitiveness of metropolis railway station complexes based on the assessment of the demand for retail services
metadata.name: dc.contributor.author
metadata.value: Skorobogatykh, Irina I.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Murtuzalieva, Taira V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Shirochenskaya, Irina P.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Perepelkin, Nikolay A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Ivashkova, Natalia I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-09-08T21:30:23Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-09-08T21:30:23Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Skorobogatykh I. I., Murtuzalieva T. V., Shirochenskaya I. P., Perepelkin N. A., Ivashkova N. I. 2021. Asssurance of the competitiveness of metropolis railway station complexes based on the assessment of the demand for retail services. Vestnik of Saint Petersburg University. Management 20 (4): 509–538.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu08.2021.402
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/37723
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article presents the results based on the data of a comprehensive market research on the
  state of retail facilities managed by Moscow railway stations (in the buildings, on platforms and
  adjacent territory) and on the level of demand for services in the station complexes to ensure the
  competitiveness of stations by improving the quality of passenger shopping services. The authors
  have developed an integrated methodology of marketing research of retail facilities functioning
  at Moscow railway stations, including observation of retail facilities state and determination of
  demand for services in the course of an online survey of passengers. The study also provides directions
  for improvement of customer experience, maximization of satisfaction of railway station
  visitors to enhance the competitiveness of station complexes as urban infrastructure facilities of
  the metropolis. With this purpose, the paper presents the calculation and analysis of the retail
  space sizes in terms of the general value-added use of the railway station zones; proposes the index
  of importance of retail service and the list of the most popular services for the railway station
  passengers; describes the market rental prices according to the types of trading objects.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The article was prepared within the framework of research under the state assignment of the
  Ministry of Science and Higher Education of the Russian Federation № FSSW-2020-0009 “Development of
  methodology for managing the competitiveness of enterprises in the field of commodity circulation in the
  digital economy”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 20; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: competitiveness of railway stations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: passenger transport
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: railway station
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: visual-comparative assessment of retail space
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: index of importance of retail service
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: epidemiological safety of railway transport
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Asssurance of the competitiveness of metropolis railway station complexes based on the assessment of the demand for retail services
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 893.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/37723/1/893.pdf
resources.format: Adobe PDF
resources.size: 2,25 MB