title: Heuristic potential of media analysis in the researching of international relations (on the example of regional integration associations)
metadata.name: dc.contributor.author
metadata.value: Rekeda, Sergey V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-12-20T11:47:34Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-12-20T11:47:34Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Rekeda S. V. Heuristic potential of media analysis in the researching of international relations (on the example of regional integration associations). Vestnik of Saint Petersburg University. International Relations, 2024, vol. 17, issue 3, pp. 309–324. https://doi.org/10.21638/spbu06.2024.305 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu06.2024.305
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/48197
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The analysis presented in the article possesses a methodological essence — it is dedicated to the
  evaluation and portrayal of the potential of media analysis in the exploration of international
  relations. The need for a comprehensive analysis of the impact of the journalistic community,
  social networks, and traditional media on global processes is supported by the concept of
  “meditization of society”. Media analysis is suggested as a suitable instrument for addressing
  this research objective, a technique predominantly utilized in the corporate realm — in
  fields such as marketing and public relations — to ascertain the positioning of a specific brand
  within the information domain. The primary goal of the article is to conceptualize the successful
  practical application of studying the media portrayal of the Eurasian Economic Union
  (EAEU) through the methodology of media analysis for the examination of other components
  of worldwide relations. In pursuit of this aim, the article presents an original definition of
  media analysis within international relations, a variety of global relations themes that can be
  explored through the medium of media analysis, a compilation of essential elements of media
  activity crucial in the examination of worldwide relations utilizing media analysis, and a systematic
  procedure for implementing media analysis in the study of international relations.
  The efficacy of media analysis is exemplified through the case study of the “Eurasian Media Index”
  research project, conducted by the author of the article from 2017 to 2021 — the project’s
  objective was to analyze the media portrayal of the Eurasian Economic Union over a period of
  time. Drawing from this experience, the article provides insights into the potential of employing
  such a supplementary method for the examination of alternative facets of global politics.
  Noteworthy applications of media analysis within international relations include monitoring
  media patterns that mirror political shifts; managing information flows to mitigate political
  vulnerabilities in cross-border relations; promptly addressing emerging media challenges; delineating
  a thorough media representation of an international entity or process to devise an
  apt communication strategy; and evaluating the impact of global developments on the perception
  and image of an international entity or process.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. International Relations;Volume 17; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: Mediatization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mass-media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social networks
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Eurasian media-index
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: international relations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Eurasian Economic Union
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: regional integration associations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: international organizations
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Heuristic potential of media analysis in the researching of international relations (on the example of regional integration associations)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 6-3-2024_в+печать-71-86.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/48197/1/6-3-2024_%d0%b2%2b%d0%bf%d0%b5%d1%87%d0%b0%d1%82%d1%8c-71-86.pdf
resources.format: Adobe PDF
resources.size: 3,18 MB