title: Linguistic politeness strategies in corporate discourse (by the example of corporate codes of conduct of companies)
metadata.name: dc.contributor.author
metadata.value: Imeretinskaya, Natalia D.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-01-22T20:53:34Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-01-22T20:53:34Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Imeretinskaya N. D. Linguistic politeness strategies in corporate discourse (by the example of corporate codes of conduct of companies). German Philology in St. Petersburg State University, 2023, iss. 13, pp. 94–118. https://doi.org/10.21638/spbu33.2023.105 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu33.2023.105
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44604
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article attempts to study linguistic politeness strategies in corporate discourses
  with means of linguopragmatic analysis of Codes of Conducts, available on the Internet
  open sources. Codes of Conduct are meant to evoke in the addressee (company
  employees, business partners, customers, government agencies, or society as a whole)
  a positive impression, while formulating corporate behavior norms obligatory for
  the employees and partners to comply with. Being a set of directive and commission
  speech acts, on the one hand, and on the other hand, being a document that forms
  the image of the company, Codes of Conduct represent an interesting material for
  the analysis of the ways to reduce face-threatening acts. The methodological basis of
  the undertaken research are the communication theory, corporate discourse and the
  sociolinguistic postulates of Brown and Levinson’s Theory of Politeness. Politeness,
  as an essential condition for any kind of communication, is a social and cultural phenomenon,
  as it signifies linguistic features associated with norms of social behavior.
  Respectful attitude towards each other correlates in business communication with
  superior-subordinate relationship. Social norms or behavioral rules adopted in corporate
  discourse determine the speaker’s choice of politeness strategies and linguistic
  features. The article analyzes linguistic politeness strategies, aimed to reduce communicative
  pressure within the directive speech act, as well as interaction of these strategies
  and their linguistic execution. The most often-used politeness strategies to be
  find in Codes of Conduct are use of in-group identity markers and stating a directive
  speech act as a general rule or a practice already established in a company.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: German Philology in St Petersburg State University;Volume 13
metadata.lang: -
metadata.name: dc.subject
metadata.value: corporate discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: directive speech act
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: category of politeness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: politeness strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: face threatening speech act
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Linguistic politeness strategies in corporate discourse (by the example of corporate codes of conduct of companies)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 94-118.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44604/1/94-118.pdf
resources.format: Adobe PDF
resources.size: 851,46 kB