title: Nation branding: Opportunities for business in Russia
metadata.name: dc.contributor.author
metadata.value: Kusraeva, O. A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-11-10T18:11:22Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-11-10T18:11:22Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kusraeva O. A. 2021. Nation branding: Opportunities for business in Russia. Russian Management Journal 19 (4): 614–631. (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2021.411
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38522
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article presents the author’s position on the nation brand integration in the activities of
  companies functioning in the country. The main approaches to the definition of nation branding
  are analyzed. Primary opportunities created by the nation brand for business are revealed in the
  context of different dominant ideas, including territorial branding, economic approach, political
  science, communications, focus on one industry, and copying foreign practices. The correlation
  between the concepts of propaganda and nation branding is established. The main advantages that
  the nation brand creates for various activities implemented in the country are identified. Acquisition
  of the desired position; formation of uniqueness and reputation management; strengthening of
  competitiveness are identified as the three foremost functions of nation branding; the functions
  are analyzed according to the benefits that nation brand creates for companies. To realize the
  opportunities that nation brand creates for business, the principles of implementing nation brand
  into the activities of companies in modern conditions are proposed.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 19; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: nation brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: nation branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: business
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: destination branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: nation branding functions
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: propaganda
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Nation branding: Opportunities for business in Russia
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 11.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38522/1/11.pdf
resources.format: Adobe PDF
resources.size: 1,2 MB