title: Economics of digital mergers
metadata.name: dc.contributor.author
metadata.value: Regibeau, Pierre
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Lianos, Ioannis
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-12-16T13:58:37Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-12-16T13:58:37Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Regibeau, Pierre, Lianos, Ioannis. 2019. Economics of digital mergers. Pravovedenie 63 (4): 573–597.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu25.2019.403
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33963
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article reveals the main problems of antitrust law caused by the widespread use of digital
  technologies. The greatest challenge brought by the proliferation of digital technology and data
  is the emergence of new forms of pricing, which do not fit well with our traditional approach to
  the market definition or with our traditional assessment of the likely effect of mergers on prices.
  Digital sellers have the ability not only to recognize previous buyers more effectively but also to
  collect, store and exploit information about this buyer’s past behaviour in order to display products
  and prices aimed at maximising the seller’s profits given the available buyer profile. Individualised
  pricing enabled by digitalisation raises issues relative to market definition. In a world
  where digital sales enable customised pricing, the market is much more liable to segmentation.
  As a result, one must pay close attention to whether the merging parties are or not “especially
  close competitors” not only in terms of products but also in terms of consumer information. The
  authors conclude that AI-based algorithms could be used to facilitate tacit collusion between
  rivals. Coordination between independent parties is easier to achieve and maintain if the parties
  can agree on a common price, can detect any deviation from this agreement quickly and
  precisely and can react to such deviations quickly. Establishing this type of infringement would
  likely require expertise not currently available to most competition authorities. The article identifies
  several mechanisms through which the emergence of digital conglomerates, and hence
  the approval of digital conglomerate mergers, can affect competition adversely. The platform’s
  “market power” now depends on its ability to retain users within its own ecology and to use
  this to restrict the supply of advertising, leading to higher prices for both advertising and the
  corresponding products. This ability is increased by any acquisition which helps populate this
  ecology. Traditional measures of concentration can therefore easily understate, or even miss
  entirely, this type of merger-specific increase in market power.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Pravovedenie;Volume 63; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: individualized pricing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer targeting
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: horizontal effects
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: personal data
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: big data
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: conglomerate mergers
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: abuse of dominance
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Economics of digital mergers
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 12026-Article Text-38034-1-10-20211025.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33963/1/12026-Article%20Text-38034-1-10-20211025.pdf
resources.format: Adobe PDF
resources.size: 723,54 kB