title: Local actors and their agenda in the public sphere of social media
metadata.name: dc.contributor.author
metadata.value: Judina, Darja I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-02-13T11:35:15Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-02-13T11:35:15Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Judina D. I. Local actors and their agenda in the public sphere of social media. Vestnik of Saint Petersburg University. Sociology, 2023, vol. 16, issue 3, pp. 292–308. https://doi.org/10.21638/spbu12.2023.304 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu12.2023.304
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44863
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The transformation of the public sphere, caused by the influence of social media on public
  communication, encourages researchers to adapt existing tools for measuring public opinion
  and develop new ones. One of these tools is the procedure for creating a sample of actors who
  form public opinion in social media. Moreover, this procedure determines the methodological
  component of the study and also reflects the theoretical approach to measuring public opinion,
  which is derived from our view of the public sphere. In our study, we proposed and tested
  our version of classification of actors in the public sphere of St. Petersburg, using data from
  the social networking site VKontakte. Owing to the broad common agenda generated by the
  coronavirus epidemic, we could analyze the great variety of actors shaping the public opinion
  of citizens in the spring and summer of 2020. The final classification contains online communities
  and personal pages on the city and district level owned by the media, government bureaucratic
  organizations, politicians and parties, interest groups, business organizations and
  entrepreneurs. We also described the main elements of their agenda and ranked St. Petersburg
  public opinion makers by the share of interest from VKontakte users. The wide variety of
  agenda types obtained as a result of the analysis: news, reports, complaints, propaganda, agitation,
  advertising, entertainment, leads us to reconsider the indicators for selecting texts from
  social media. The research has expanded the understanding of public actors engaged in shaping
  public opinion in social media and their agenda.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The article was prepared within the framework of R & D no. 121062300141-5 “Comprehensive study
  of factors and mechanisms of political and socio-economic sustainability in the context of the transition to
  digital society”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Sociology;Volume 16; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: public sphere
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: public opinion
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: public actors
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Russian media environment
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Local actors and their agenda in the public sphere of social media
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 04.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44863/1/04.pdf
resources.format: Adobe PDF
resources.size: 925,21 kB