title: Medialinguistic studies of PR-speech: Domestic experience
metadata.name: dc.contributor.author
metadata.value: Bykova, Elena V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-06-30T18:36:14Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-06-30T18:36:14Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Bykova E. V. (2022). Medialinguistic studies of PR-speech: Domestic experience. Media Linguistics, 9 (2), 79–95.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.201
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/37039
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article provides an overview of Russian articles on media linguistics. In the articles, PRspeech
  is described in terms of media linguistics. The purpose of the article is to present a
  spheral approach to the study of PR activities. PR-speech is described as an applied communication
  technology that serves the administrative, economic, socio-cultural, commercial
  and political activities of subjects in a highly competitive media environment. In the article,
  the types of PR-discourses are identified by induction, their typological and genre forms are
  defined. The review showed that the PR media style is determined by extralinguistic factors
  of political, commercial or cultural and educational activities, the content and subject of publications,
  the goals of communication, and the forms of communication with the addressee.
  PR-discourse can be divided into four types: administrative-economic, political, commercial
  and cultural-educational. Each discourse has a specific genre-typological system, which helps
  to optimize communication between the customer and the performer in the implementation
  of the contract and is an indicator of the effectiveness of communication in a professional
  environment. The author comes to the conclusion that the metalanguage of PR-speech in the
  categories of media linguistics demonstrates stability and proves that the institutionalization
  of this direction in the field of education and professional activity has taken place and is included
  in the register of scientific specialties “Media Communications and Journalism”.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: PR-discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: PR-speech
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sphere approach
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: speech practice
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media linguistics
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Medialinguistic studies of PR-speech: Domestic experience
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 79-95.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/37039/1/79-95.pdf
resources.format: Adobe PDF
resources.size: 652,46 kB