title: Types of addressee in media discourse
metadata.name: dc.contributor.author
metadata.value: Prom, Natalya A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-04-28T18:44:49Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-04-28T18:44:49Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Prom, N. A. (2020). Types of addressee in media discourse. Media Linguistics, 7 (1), 95– 103.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.108
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17435
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article presents the study of the addressee of modern media discourse. The author considers
  the communication model of information interaction between people, which is dominant
  in digital media. This model is characterized by the activity of the audience, for which the media world often becomes the only reality. This caused a blurring of the media discourse
  boundaries, as a result of which the verbal reaction of the addressee, previously observed
  mainly in everyday communication, goes into the media discourse. The segmentation of the
  target field proposed in the article, which includes all participants in the media discourse,
  takes into account the intention of the participants in communication. Cognitive intention
  determines the addressee’s role and communicative intention realizes the author’s potential.
  Interactivity does not imply a clear separation between the addressee and addresser, which is
  observed in natural communication. Communicative intention is inherent in the author of
  the message. Being implemented in media discourse, communicative intention provides the
  author with the status of the subject of constructing media reality and is one of the important
  parameters of the segmentation of the addressee field. Depending on the communicative
  intention, two types of addressees are distinguished in the address field, i.e. repeaters and
  non-repeaters. Repeaters are involved in the construction of the media reality. Professional
  and non-professional repeaters, as well as institutional entities, stand out in this segment. The
  first ones are journalists who are recipients of objective reality and recipients of media reality
  and transmit information further to the addressee field. Unprofessional repeaters are citizen
  journalists that create their own content and interpret previous massages. The third subgroup
  includes social groups that have gained access to a mass audience and are interested in saturating
  the mass consciousness with the “right” news. The intension of non-translators does not
  imply their verbal reactivity in the media discourse. In this segment of the address field, there
  have been selected positive recipients that are configured for a productive perception of media
  content in order to obtain certain information and negative recipients with their prejudice that
  inhibits the selection of facts at the stage of perception and, therefore, the adaptation of the
  world picture to a changing reality.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: addressee
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: intention
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: factualization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media reality
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Types of addressee in media discourse
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 95-103.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17435/1/95-103.pdf
resources.format: Adobe PDF
resources.size: 610,48 kB