title: Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests)
metadata.name: dc.contributor.author
metadata.value: Kryukova, Irina V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:39:54Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:39:54Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kryukova, I. V. (2018). Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests). Media Linguistics, 5 (4), 471–483.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.407
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15579
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the detection of the popular image of an advertising name among
  Russian native speakers. By the general term “advertising name”, we mean such proper names
  which are used for denoting the objects under advertising campaigns (the names of goods,
  services, commercial enterprises). All-Russian internet name contests can show the native
  speakers’ attitude to such names, as far as the large collectives of people united by a single
  nominative task are concerned. We purposefully took four internet contests of the last decade
  aimed at naming objects from various business spheres, such as the names of a car, a
  banking card, a chain store, and a housing complex. The analysis included the whole body of
  the competing names. This approach determines the usage of a complex methodology, which
  includes the onomasiologic analysis and the discourse analysis. The onomasiologic analysis
  presupposes the classification of all the competing names on the basis of common semantic
  characteristics. The discourse analysis enabled us to decompose complex naming processes
  on consequent stages. The analysis of the contesting names has proven that Russian speakers’
  mass consciousness operates certain steady ideas on what an advertisement name should be
  concerning its form and content. These ideas contain the understanding of appropriate advertising
  naming techniques. They appear as the result of various allusions which have been
  established in mass linguistic consciousness and may link to existing naming trends, popular
  advertising techniques, post-modernistic aesthetics, or peculiar internet communication features. The results of the study may be regarded as the starting point for further researches
  of the subjects and addressees in the process of advertising naming as well as their linguistic
  portraits.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: advertising name
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: internet contest
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguistic consciousness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: onomasiological analysis
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: discourse analysis
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 07-Kryukova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15579/1/07-Kryukova.pdf
resources.format: Adobe PDF
resources.size: 635,26 kB