title: Market Orientation in Non-Profit Sector: The Concept and Main Research Directions
metadata.name: dc.contributor.author
metadata.value: Korneeva, Irina E.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-01-30T09:26:39Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-01-30T09:26:39Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Korneeva I. E. Market Orientation in Non-Profit Sector: The Concept and Main Research Directions. Vestnik of Saint Petersburg University. Management, 2017, vol. 16, issue 4, pp. 564–595.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu08.2017.404
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/9014
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper aims to characterize the core theoretical framework of a concept of market orientation in the nonprofit sector. It systematizes up-to-date studies in this field and determines areas for future development. The analysis covers peer-reviewed papers from 1969 to 2015. The paper presents a detailed analysis of the theoretical concept of market orientation in non-profit organizations. Market orientation is regarded as organizational philosophy that gave rise to a certain form of organizational culture, as well as a set of behavioral norms that are consistent with the values of market-oriented organizational culture. Based on the analysis of current studies in the field of market orientation in non-profits, the author points out two most actively developing areas of empirical research. The first focuses on factors that affect the level of market orientation in non-profits. The second examines the impact of market orientation on the performance of non-profits. The paper concludes that market orientation has a positive impact on organisational performance. This result provides additional grounds to the validity of the concept of market orientation in the non-profit sector.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research was realized within the framework of the project "Comprehensive Analysis of the Factors of Efficiency of Cooperation between NGOs and the State in the Provision of Social Services" of the Program of fundamental research of the National Research University "Higher School of Economics" in 2017.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 16; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: non-profit marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: concept of market orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: the non-profit sector
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: donor orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: beneficiary orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: organizational performance in the nonprofit context
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Market Orientation in Non-Profit Sector: The Concept and Main Research Directions
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 04-Korneeva.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/9014/1/04-Korneeva.pdf
resources.format: Adobe PDF
resources.size: 290,48 kB