title: Looking Forward Approach for dynamic cooperative advertising game model
metadata.name: dc.contributor.author
metadata.value: Shi, Lihong
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Petrosian, Ovanes L.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Boiko, Alina V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-07-17T12:05:33Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-07-17T12:05:33Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shi L., Petrosian O. L., Boiko A. V. Looking Forward Approach for dynamic cooperative advertising game model. Vestnik of Saint Petersburg University. Applied Mathematics. Computer Science. Control Processes, 2019, vol. 15, iss. 2, pp. 221–234.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu10.2019.206
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15956
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In this paper, we examine a dynamic cooperative advertising game model, where each firm market share depends on its own and its competitors’ advertising decisions. More and more companies are willing to cooperate on the market in order to increase their market share and their joint profit as a result. They cooperate on advertising acting as one company and according to a characteristic function introduced in this work, their joint profit can be reallocated according to some cooperative solution. Looking Forward Approach is applied to the initial game in order to construct a model, where information about the process updates dynamically. Comparison between the solution of initial game model and game model with dynamic updating is illustrated using the numerical simulation.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: Research was supported by a grant from the Russian Science Foundation (project N 18-71-00081).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Applied Mathematics. Computer Science. Control Processes;Volume 15; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: dynamic games
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: dynamic cooperative games
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: time consistency
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: looking forward approach
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Looking Forward Approach for dynamic cooperative advertising game model
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 221-234.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15956/1/221-234.pdf
resources.format: Adobe PDF
resources.size: 639,04 kB