title: The specifics of the vlog audience and its influence on the process of retial communication
metadata.name: dc.contributor.author
metadata.value: Medvedeva, Elena V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-10-12T13:49:19Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-10-12T13:49:19Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Medvedeva, E. V. (2021). The specifics of the vlog audience and its influence on the process of retial communication. Media Linguistics, 8 (3), 261–272.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2021.305
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/33292
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work:
  having turned into a full-fledged media space, vlogs are steadily beginning to win back the
  position of leading mass media from television. The article studies the audience of vlogs as the
  most important factor which determines the model of communication of a vlogger and the
  final design of the media product as a whole and its issues in particular. The sources for the
  research are popular vlogs of the Runet which make it possible to trace distinguishing features
  of the vlog audience in comparison with the TV audience and to point out its similarities with
  the target audience in advertising communication. The retail communication act itself, which
  is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the
  conducted analysis the author is able to make several conclusions: 1) about specific features
  of the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’
  work; 3) about different means of influence used by a vlogger to retain the audience’s
  attention and involve the audience in post-communication activity; 4) about the singularity
  of retail communication in vlogs. The active position of the addressee of communication in
  the virtual media space, the opportunity and the necessity of interactive communication for
  vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining
  the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication
  activity of the audience. The vlog format, which is aimed at the creation and
  dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply
  the widest range of verbal and nonverbal means of communication.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 8; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: video blog
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: YouTube
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguistic means
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: retail communication
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The specifics of the vlog audience and its influence on the process of retial communication
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 261-272.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/33292/1/261-272.pdf
resources.format: Adobe PDF
resources.size: 647,73 kB