title: Customer-oriented innovations: Analysis of development practices (the case of North-West Russian regional companies)
metadata.name: dc.contributor.author
metadata.value: Molchanov, Nikolay N.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Rybakova, Yulia V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-04-28T14:16:27Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-04-28T14:16:27Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Molchanov N. N., Rybakova Yu. V. (2020) Customer-oriented innovations: Analysis of development practices (the case of North-West Russian regional companies). St Petersburg University Journal of Economic Studies, vol. 36, iss. 1, pp. 77–94.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu05.2020.104
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17420
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article describes the main stages in the development of methods for joint value creation
  for product and technological innovations, including: external ventures, open innovations and
  their support tools, and the current transition from open- to client-oriented innovations and
  their development and financing tools, including crowd-sourcing and crowd-funding. The
  use of client-oriented innovations leads to the transformation of companies’ business models.
  Involving buyers in creation and co-production becomes a key factor in this process. First, it
  ensures rapid adaptation to clients’ ever-changing needs. Second, sustainable and direct B2C
  partnerships enhance a company’s competitive position and efficiency. This article presents
  results of a field study on the practical application of joint venture creation tools in Russian
  innovation-oriented medium and large companies located in the North-West region. Representativeness
  of the survey is ensured through coverage of various sectors of the economy
  and businesses. The survey was conducted twice, in 2014 and 2017, which allowed a dynamic
  analysis. The study concludes that Russian innovation-oriented companies do not make sufficient
  use of target tools for creating joint value in the development of incremental innovations.
  At the same time, characteristics of innovation-oriented companies that influence the
  application of joint value creation methods were identified, including: novelty of innovations
  developed by the firm, company size, nature of the relationship with suppliers, etc. National
  innovation-oriented companies were given recommendations for using the methods of quality
  function deployment to increase the competitiveness of the developed innovations. It has
  been recommended to use CRM systems more actively for communicating with consumers.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Studia Slavica et Balcanica Petropolitana;Volume 36; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: product and technological innovations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: customer-oriented innovations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: concept of joint value creation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: co-creation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: co-production
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Customer-oriented innovations: Analysis of development practices (the case of North-West Russian regional companies)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 77-94.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17420/1/77-94.pdf
resources.format: Adobe PDF
resources.size: 722,83 kB