title: FEATURES OF LOCALISATION OF MARKETING TEXTS
metadata.name: dc.contributor.author
metadata.value: Efimenko, Anastasiia O.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Gudkova, Kira V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-09-16T14:42:15Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-09-16T14:42:15Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/9785288064289.09
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47499
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article is devoted to the features of localisation of marketing texts. The novelty of the research is due to
  the fact that localisation of marketing texts today is an important aspect of international business, as it allows
  companies to effectively interact with the target audience in different languages and cultures. The purpose of
  this article is to study the phenomenon of localisation in the aspect of marketing texts. The set goal implies
  fulfilment of the following tasks: consideration of the concept of marketing text and the concept of localisation,
  study of the stages of localisation, consideration of the reasons for localisation of marketing texts. The following
  methods were used in the course of the research: theoretical analysis of scientific literature, generalisation of
  the obtained data. The study analyses the main reasons for the use of localisation of marketing texts and considers
  examples of localisation. The study concludes that it is necessary to take into account cultural, linguistic,
  regional peculiarities, as well as legislative requirements and norms during the process of translating marketing
  texts.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Translation and language interaction in dialogue of cultures
metadata.lang: -
metadata.name: dc.subject
metadata.value: localisation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: translation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: FEATURES OF LOCALISATION OF MARKETING TEXTS
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 53-57.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47499/1/53-57.pdf
resources.format: Adobe PDF
resources.size: 537,26 kB