title: Demotivator in media discourse: Boundaries and properties of the genre
metadata.name: dc.contributor.author
metadata.value: Surikova, Tatyana I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-04-28T18:15:30Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-04-28T18:15:30Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Surikova, T. I. (2020). Demotivator in media discourse: Boundaries and properties of the genre. Media Linguistics, 7 (1), 29–50.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.103
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17430
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Demotivator is considered as a new network media genre, involving in its orbit advertising,
  logos, political caricature on the basis of common genre characteristics and the same stylistic
  dominant — ironic modality. The media properties of demotivator are analyzed: utilitarianism,
  topicality, polycode, intertextuality, inclusion in the actual media discourse and social
  evaluation. This text is secondary to the corpus of media texts. The latter is seen as a discourse,
  the lower tier, the context, the reaction to which becomes a demotivator: thus the audience of
  the media reacts to the current agenda of the media Implicating one actual ideology of the media
  discourse, the demotivator expresses its assessment by the society. Regardless of the material
  medium, the demotivator is a modular text with the properties arising from this quality.
  First of all, it is laconism, which is achieved in the image by visualization of the main details
  of the media narrative, stereotype or frame; intertextuality, the predominant implicitness, and
  in the verbal part of its compliance with the principles of the newspaper headline: brevity,
  aphorism, brightness, simplicity, the ability to implicate the theme and problem of the text.
  The stylistic dominant of the genre is an ironic comprehension of reality; expressive means are
  a linguistic and visual game, often based on a metaphor of the bodily, biological and linguistic
  bottom. The author compares the traditional point of view regarding demotivator as a genre
  of network creativity of Internet users and the results of the study, in particular, prove that the
  genre remains polycode, even if it presents only the visual or only the verbal part, since in both
  cases there are cognitive parallels in the encoding of information.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: demotivator
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: evaluation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: polycode
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: narrative
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: frame
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: culture code
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: associative relations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: visualization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: text navigation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Demotivator in media discourse: Boundaries and properties of the genre
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 29-50.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17430/1/29-50.pdf
resources.format: Adobe PDF
resources.size: 10 MB