title: Cross-platform factor in political discourse of virtual communities
metadata.name: dc.contributor.author
metadata.value: Martyanov, Denis S.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Lukyanova, Galina V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-29T19:06:54Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-29T19:06:54Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Martyanov D. S., Lukyanova G. V. Cross-platform factor in political discourse of virtual communities. Political Expertise: POLITEX, 2023, vol. 19, no. 2, pp. 244–262. https://doi.org/10.21638/spbu23.2023.207 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu23.2023.207
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43938
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article deals with the transformation of online communication in connection with the transition
  from platforms based on Web 2.0 technology to “non-Web” platforms. The phenomenon of “the
  death of the Web” and the dynamics of trends in the development of online communication
  are considered. We have chosen the discourse of politicized virtual communities of the vk.com
  social network and the Telegram messenger in the context of a special military operation as a
  case for empirical research. In this paper we analyze the technological aspects of online media transformation and the cyberbalkanization factor. Based on the theory of M. McLuhan, we
  highlight the media, institutional, audience, community and discursive factors in the formation of
  cybercommunication as components of the analysis of cross-network influence on the Internet
  discourse. The media factor is associated with media technology, the institutional discourse sets
  the context of the “rules of communication”, the audience factor is associated with the sociodemographic
  specifics of Internet content consumption, the community factor involves the choice
  of a homogeneous or heterogeneous type of communication, and the discursive factor determines
  the ideological framework for discussions of political issues. We apply lexical diversity analysis
  and cluster analysis for the vk.com and Telegram communities. The results of this study show a
  greater lexical diversity of the social network vk.com. The features of political communication on
  these platforms in the conditions of special military operation are revealed. Thematically opposed
  clusters of cyberdiscourse are highlighted. Assumptions about the cluster distribution factors are
  made. A discourse analysis of the comments of more than 100 virtual communities was made
  and conclusions were drawn about the homogeneity and dialogic nature of the discourse, the
  identity of the audience of virtual communities. The specificity of identifying political “enemies”
  in the context of cross-platform analysis is revealed. Conclusions are drawn about the prospects
  for research on this topic.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The study has been carried out within the framework of the research project no. 122101100040-
  8 “Features of the modern political discourse and interaction mechanisms in virtual communities
  on VKontakte and Telegram”, realized in the Institute of Social Sciences of the Russian Academy of
  Sciences, in accordance with the results of the selection of research projects, sponsored by the Russian
  Ministry of Science and Higher Education and the Expert Institute of Social Sciences.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Political Expertise: POLITEX;Volume 19; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: virtual communities
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: political discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social networks
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: instant messengers
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: public sphere
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: echo chamber
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: special military operation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Cross-platform factor in political discourse of virtual communities
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 07.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43938/1/07.pdf
resources.format: Adobe PDF
resources.size: 1,31 MB