title: THE ROLE OF LEXICAL MEANS TO CREATE EXPRESSIVENESS IN THE LANGUAGE OF ADVERTISING ON THE INTERNET
metadata.name: dc.contributor.author
metadata.value: Makarycheva, Anna V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Kuznetsova, Natalya I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-05-25T19:29:41Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-05-25T19:29:41Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/2782-1943.2022.24
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/41524
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article is devoted to the study of lexical means to create expressiveness
  in the language of advertising on the internet. Researchers express an abiding
  interest in this topic. However, the emphasis is mainly placed either on certain
  means of advertising, or on a specific part of speech. The purpose of this study
  is to consider the ways in which different parts of speech (i.e., nouns, verbs,
  adjectives, numerals, pronoun and adverbs) are used in internet advertising
  slogans. The paper takes on the following tasks: addressing the vast empirical
  data in the area of research and applying it as a basis for our study; determining
  the functions of different parts of speech in a sentence; identifying how
  frequently they are used; and establishing the degree of their expressiveness in
  advertising, which is considered to be of paramount importance when attracting
  the attention of potential buyers. The material for the present study was
  selected from Spanish- and English-language websites covering the period
  from 2012 to 2021. The research methods include comparison, synthesis and
  analysis of data, as well as comprehensive semantic analysis. General tendencies
  in the use of specific parts of speech are supported by concrete examples,
  which totalled several hundred. The results of the study allow us to conclude
  that different parts of speech are applied to create a vivid and memorable advertisement
  and fulfil not only a semantic, but also a stylistic and expressive
  function. Apart from this, with a view to creating greater expressiveness, the
  considered means are combined with visual images, which enhances their impact
  on the consumer of advertising.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Synergy of Languages & Cultures 2022: Interdiscipilinary Studies;
metadata.lang: -
metadata.name: dc.subject
metadata.value: parts of speech in advertising
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: morphological forms
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertising text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: expressive function
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: pragmatic potential
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: THE ROLE OF LEXICAL MEANS TO CREATE EXPRESSIVENESS IN THE LANGUAGE OF ADVERTISING ON THE INTERNET
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 293-303.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/41524/1/293-303.pdf
resources.format: Adobe PDF
resources.size: 1,61 MB