title: Memes, memeiosis, and memetic drift: Cheryl’s Chichier She Shed
metadata.name: dc.contributor.author
metadata.value: Attardo, Salvatore
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-09T10:48:11Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-09T10:48:11Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Attardo, S. (2020). Memes, memeiosis, and memetic drift: Cheryl’s Chichier She Shed. Media Linguistics, 7 (2), 146–168.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.201
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19332
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In this paper, a comparison between meme cycles and joke cycles is carried out, using the tools
  of the General Theory of Verbal Humor and its analysis of joke cycles as consisting of intertextual and metatextual variants of the original joke. It is shown that the same tools can be applied
  to joke cycles and to meme cycles. The methodology is applied to a meme cycle called Cheryl’s
  She Shed. The analysis shows that the users start from the original video featuring Cheryl’s
  shed on fire, but soon the process of meme creation (memeiosis) is activated and users start
  generating all sorts of memes remixing various aspects of the original video and adding other
  ideas, such as a conspiracy theory about the source of the fire. Eventually, the drift is broad
  enough that intertextual memes start to appear which require a reference to another text to
  function, and eventually meta-memes also appear (memes that fail to deliver a meme and are
  funny because of the violation of expectations). In conclusion, speakers use memes to express
  their concerns and interests. Meme cycles are very similar to joke cycles, except for the speed
  of diffusion, a shorter life span, and an increased ease of manipulation of images and text.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: meme
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: memeiosis
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: memetic drift
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: intertextuality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: meta-meme
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Memes, memeiosis, and memetic drift: Cheryl’s Chichier She Shed
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 146-168.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19332/1/146-168.pdf
resources.format: Adobe PDF
resources.size: 6,02 MB