title: ATTRACTIVENESS OF A RUSSIAN UNIVERSITY FOR FOREIGN STUDENTS: MEDIA DISCOURSE APPROACH
metadata.name: dc.contributor.author
metadata.value: Olizko, Natalia S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-09-16T15:16:22Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-09-16T15:16:22Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/9785288064289.18
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47508
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The modern world is characterised by globalisation and internationalisation, resulting in an increasing number
  of international students seeking higher education outside their home country. International students choose
  universities not only on the basis of their academic reputation, but also on the extent to which the university
  creates comfortable conditions for learning and integration of international students. Social networks, information
  channels and official websites of educational organisations serve as the main source of information about
  the university. In order to ensure competitiveness in the international education market, universities face the
  need to use a variety of media techniques to attract the attention of international students on these media platforms.
  Due to the changes in current global trends, higher education institutions in the Russian Federation are
  expanding the range of potential entrants, re-qualifying for Asian countries (China and India), and interacting
  more with students from post-Soviet
  countries. A theoretical study of university social media content, website
  and other information channels is required in order to identify the pragmatic potential of linguistic units that
  help information consumers to form a certain opinion about the attractiveness of the university. This research
  studies linguistic and extra-linguistic
  features of media texts aimed at attracting foreign students and expanding
  international co-operation.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The research was supported by the Fund
  for Advanced Scientific Research
  of Chelyabinsk State University 2024.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Translation and language interaction in dialogue of cultures
metadata.lang: -
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Internet communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: university attractiveness
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: higher education institution
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: international students
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: ATTRACTIVENESS OF A RUSSIAN UNIVERSITY FOR FOREIGN STUDENTS: MEDIA DISCOURSE APPROACH
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 97-100.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47508/1/97-100.pdf
resources.format: Adobe PDF
resources.size: 523,1 kB