title: Russian Men's Footwear Brand Ralf Ringer: Testing National Brand's Competitive Power
metadata.name: dc.contributor.author
metadata.value: Starov, Sergei A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Gladkikh, Igor V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014-04-03T21:23:07Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-04-03T21:23:07Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2010
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1133
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This case is dedicated to the analysis of a group of problems connected with branding, brand portfolio management, and company brand strategy development. Ralf Ringer was one of the first to begin to actively implement branding on the Russian footwear market, where generic goods had been predominant until that time. Using the advantages of this lead position, Ralf Ringer won strong positions on this market. However, in recent years, many Russian and foreign market players have been offering consumers a significant number of new brands. The inrush of competitors required the company to make new effective decisions in the marketing and branding fields in order to strengthen its positions.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: ECCH; Graduate School of Management, Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: 510-059-1
metadata.lang: -
metadata.name: dc.title
metadata.value: Russian Men's Footwear Brand Ralf Ringer: Testing National Brand's Competitive Power
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Старов, С. А.
metadata.lang: -
metadata.name: dc.contributor.altauthor
metadata.value: Гладких, И. В.
metadata.lang: -