title: PR Evaluation: Efficiency Coefficient
metadata.name: dc.contributor.author
metadata.value: Bykova, Elena V.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Gavra, Dmitrii P.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Slutskiy, Pavel A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-07-22T17:00:21Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-07-22T17:00:21Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Bykova E. V., Gavra D. P., Slutskiy P. A. PR Evaluation: Efficiency Coefficient. Vestnik SPbSU. Language and Literature, 2017, vol. 14, issue 2, pp. 275–284.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu09.2017.210
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: 10.21638/11701/spbu09.2017.210
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/7019
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article analyses the effectiveness of media relations from the client and PR-agency points of view.
  The authors show the strategic importance of the relevant key performance indicators for the PRagency
  activities assessment. The methodology of the informational cause quality preliminary evaluation
  is suggested. Refs 12.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 14; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: public relations in business
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: evaluation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media relations
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: strategic communications
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: PR Evaluation: Efficiency Coefficient
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 10-Bykova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/7019/1/10-Bykova.pdf
resources.format: Adobe PDF
resources.size: 621,77 kB