title: Approaching typographic variation
metadata.name: dc.contributor.author
metadata.value: Spitzmüller, Jürgen
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-03-03T16:12:23Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-03-03T16:12:23Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Spitzmüller J. Approaching typographic variation. Vestnik of Saint Petersburg University. Language and Literature. 2021, 18 (4): 910–928.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu09.2021.417
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/35418
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This article introduces a linguistic approach to typography which is based on (interactional)
  sociolinguistic and metapragmatic theories of communicative variation that is located in the
  rather new sociolinguistic strand called the sociolinguistics of writing. Within the framework
  clarified here, typography, and graphic design in general, is understood as a variable perceptible
  resource which provides, by means of its reference-indeterminate variability, options for
  the ascription and interactive contextual construal of social (or indexical) meaning. As will
  be elaborated upon, the approach draws on the assumption that such social meaning is not
  inherent to communicative forms, but the result of discursively shared (enregistered) and thus
  unevenly distributed and hence contextually differing expectations, beliefs and assumptions
  (graphic ideologies). The work introduces a range of basic notions that are needed for the linguistic
  investigation in typography (typography, typographic scales, text design, multimodality),
  sketches the scope of linguistic investigations into typographic design on the background
  of different functions of typographic variation, locates the sociolinguistic approach vis-a-vis
  other linguistic approaches to typography, introduces the basic notions on which a sociolinguistics
  of typography is built (graphic variation, graphic knowledge, enregisterment, and
  graphic ideologies) and finally exemplifies the approach by means of examples from Germanspeaking
  discourse.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Language and Literature;Volume 18; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: typography
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sociolinguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: multimodality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metapragmatics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: typographic variation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Approaching typographic variation
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 910-928.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/35418/1/910-928.pdf
resources.format: Adobe PDF
resources.size: 2,48 MB