title: E-commerce adoption in Russia: Market- and store-level perspectives
metadata.name: dc.contributor.author
metadata.value: Rebiazina, Vera A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Smirnova, Maria M.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Daviy, Anna O.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-06-29T10:22:07Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-06-29T10:22:07Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-03
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Rebiazina V. A., Smirnova M. M., Daviy A. O. 2020. E-commerce adoption in Russia: Market- and store-level perspectives. Russian Management Journal 18 (1): 5–28.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2020.101
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/18385
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: E-commerce market development depends on a configuration of factors which can both enable
  its further development and hinder its adoption by consumers. In particular, emerging markets
  provide a range of opportunities for e-commerce; however, they are also associated with specific
  barriers, limiting the potential for fully exploiting these opportunities. With an Internet audience of
  93 mln people, the Russian emerging market represents the largest online audience in Europe,
  allowing it to stimulate substantial e-commerce growth over the last decade. The main objective
  of this paper is to explore consumer perception of e-commerce adoption factors at two levels —
  macro-level factors associated with the overall environment, institutional factors and trust; and
  store-level factors associated with real consumer experiences. This multi-level approach reflects
  the complexity of consumer thinking about the market — both in terms of the evolving environment,
  which offers consumers opportunities to make decisions and purchases, and real experience, where
  product factors influence particular consumer decisions and are weighed by consumers as pros
  and cons. Our study is based on a survey of 3 387 respondents that represented the consumer
  perspective. The findings reveal the structure of the driving and limiting factors, highlighting the
  core role of the trustworthiness and transparency of the e-commerce market players, delivery
  conditions, and store-related risks.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 18; Issue 1
metadata.lang: -
metadata.name: dc.subject
metadata.value: e-commerce
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: adoption
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: emerging markets
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: factor analysis
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: E-commerce adoption in Russia: Market- and store-level perspectives
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 5-28.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/18385/1/5-28.pdf
resources.format: Adobe PDF
resources.size: 248,22 kB