title: A Signaling Advertising Model Between an Intelligent Consumer and Two E-tailers
metadata.name: dc.contributor.author
metadata.value: Esmaeili, M.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Masoumirad, M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2018-07-18T13:09:44Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2018-07-18T13:09:44Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2017
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Esmaeili, M., & Masoumirad, M. (2017). A signaling advertising model between an intelligent consumer and two e-tailers. Contributions to Game Theory and Management, 10(0), 17-26.
metadata.lang: en_GB
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/10449
metadata.lang: -
metadata.name: dc.description
metadata.value: Collected papers presented on the Tenth International Conference Game Theory and Management /
  Editors Leon A. Petrosyan, Nikolay A. Zenkevich. – SPb.: Saint Petersburg State University, 2017. – 404 p.
metadata.lang: en_GB
metadata.name: dc.description.abstract
metadata.value: Nowadays, by increasing sales forces’ cost, trades shift more to ebusiness. In this paper, we present a signaling internet business model as a multi stage game. We consider two e-tailers and one intelligent consumer as players. The e-tailers can advertise or not, while, the consumer can search or
  not. The communication between one of the e-tailers and the consumer and also the interaction between the two e-tailers are considered as sequence at stages zero and one. We obtain Nash and Separating Equilibrium for each stage. Finally, Nash Equilibrium is obtained at stage two based on the historical impact of the players’ actions. We show that in the signaling models when the game is not single shot, the good reputation is as important as advertising to signal about the product quality. In addition, searching and advertising costs have a great impact on the consumer and e-tailers’ decisions.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Advertising
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: B2C internet business models
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Multi stage games
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Reputation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: A Signaling Advertising Model Between an Intelligent Consumer and Two E-tailers
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB