title: Advertising texts in the essays of the writer I. T. Kokorev (1826– 1853)
metadata.name: dc.contributor.author
metadata.value: Glinternik, Eleonora M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T11:22:21Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T11:22:21Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Glinternik, E. M. (2019). Advertising texts in the essays of the writer I. T. Kokorev (1826– 1853). Media Linguistics, 6(2), 273–284.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.211
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16723
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the heritage of I. T. Kokorev, the life-writer of Moscow in the 1840s,
  the author of the essay “Publications and Signs”, which described Moscow advertising. The topic is dictated by the desire to make more accessible material on the history and lingospecific
  Russian advertising. The texts of I. T. Kokorev may be useful to specialists exploring
  the history of Russian literature in the field of mass communication. Appeal to this material
  introduces the unique texts of the witness and shows the formation of speech features. Kokorev
  began by writing small notes in the Moskvityanin magazine (1841–1856), and then turned
  to everyday essays. The creativity of the writer and features of advertising texts are considered
  in the context of the official views of the magazine “Moskvityanin” (1841–1856). The magazine
  was the mouthpiece of the “official nationality” in the Russian cultural space. This had an impact
  on the literary style, manner of presentation and personal relation of I. T. Kokorev to his
  own texts and subjects. The material is considered in the historical and cultural context of the
  middle of the XIX century, based on the methods of philological hermeneutics, which studies
  the text-monument that is distant from us as a historical, cultural and linguistic phenomenon.
  Advertising texts are considered through the microcontext prism, which allows drawing attention
  to the structure of the essay, the author’s language, graphic presentation of verbal material,
  value judgments, the construction of advertising messages.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: the history of advertising
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertising of the XIX century
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertising media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: I. T. Kokorev
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: the history of Moscow
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Advertising texts in the essays of the writer I. T. Kokorev (1826– 1853)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 273-284.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16723/1/273-284.pdf
resources.format: Adobe PDF
resources.size: 635,27 kB