title: The linguopragmatic characteristics of modern polycode-multimodal media text in the context of information-psychological influence
metadata.name: dc.contributor.author
metadata.value: Akhrenova, Natalia A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Zaripov, Ruslan I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-02-02T15:56:52Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-02-02T15:56:52Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Akhrenova N. A., Zaripov R. I. (2023). The linguopragmatic characteristics of modern polycode-multimodal media text in the context of information-psychological influence. Media Linguistics, 10 (4), 428–449. https://doi.org/10.21638/spbu22.2023.401 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2023.401
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44799
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the study of linguopragmatic characteristics of media text in the
  context of information and psychological impact on individual and collective addressee in the
  context of mass information broadcasting. As is known, as a special form of text existence in
  the modern information space, media text contains not only verbal elements realizing direct
  speech impact, but also non-verbal ones. This symbiosis of verbal and non-verbal means,
  as well as a number of pragmatic factors and attitudes, multiply the persuasive potential of
  a modern media text. In this connection, following other scientific fields, linguistics enters
  into interaction with the phenomenon of informational and psychological impact, which
  combines linguistic and extra-linguistic aspects of communication. From a structural point
  of view, media text is a complex communicative organization that combines text, hypertext,
  dynamic and static images, sound and provides non-linear, multi-channel, multi-layered and
  multi-dimensional perception of the embedded conceptual meanings, creates opportunities
  for feedback. What makes a modern media text polycode-multimodal. The purpose of this
  article is to analyze the linguopragmatic characteristics of the media text as the main form of
  realization of information influence. We use descriptive, synchronic-diachronic and functional
  research methods, as well as methods of contextual and communicative-pragmatic analysis.
  Based on the results of the study, we analyzed and described in detail the linguopragmatic
  characteristics of the media text as the main form of realization of information and
  psychological impact on the addressee in the modern information and communication space.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 10; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: polycode-multimodal text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: information-psychological impact
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media space
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mass communication
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The linguopragmatic characteristics of modern polycode-multimodal media text in the context of information-psychological influence
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 428-449.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44799/1/428-449.pdf
resources.format: Adobe PDF
resources.size: 1,67 MB