title: Media advertising world-image: objects, subjects, attributes
metadata.name: dc.contributor.author
metadata.value: Ezhova, Elena N.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-05-29T09:27:08Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-05-29T09:27:08Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ezhova, E. N. (2018). Media advertising world-image: objects, subjects, attributes. Media Linguistics, 5 (4), 398–408.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.401
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15573
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article deals with theoretical methodological basis of media advertising world-image
  conception as a virtual model. Substantive basis for media advertising world-image is media
  advertising text, which appears to be a strictly formed structural-semantic unity of contained
  marketing and esthetical information directed to formation of the particular behavioral reaction.
  Pragmatic goal of advertising communication in the pure form is implemented in commercials.
  Other types of advertising (social, state, political) are a specific class of promotion
  objects of advertising communication and are based on the bipolar strategies of propaganda
  and counter-propaganda. The heterogeneity of the system object of the advertising media picture
  of the world leads to its fragmentation. Subject-object world of media advertising worldimage
  is a unique semiotic continuum where the sphere of advertised objects is closely connected
  with the subjective sphere while the latter is directed to the presentation of goods in the
  system of subject’s life values. Great number of various chronotopes aimed at the specific cultural
  sense expression can characterize media advertising world-image, reflecting complexity
  and variety of social, national, mental, ethic-esthetical relations. An object becomes primary
  in the media advertising world-image; it makes the space conception sensible as a place for
  an object and time conception as object’s feature. The modelling of space-time continuum
  is aimed at human’s triumph over the world of nature and objects in media advertising text.
  Time and space presents here a hyperreal and hyper subjective thing which can be controlled
  and made to work for you.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: media advertising world-image
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media advertising text
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Media advertising world-image: objects, subjects, attributes
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 01-Ezhova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15573/1/01-Ezhova.pdf
resources.format: Adobe PDF
resources.size: 617,82 kB