title: Rhetorization of modern media space as a factor in the relevance of the rhetorical code problem in media discourse
metadata.name: dc.contributor.author
metadata.value: Panova, Elena Yu.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-02-12T09:21:08Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-02-12T09:21:08Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Panova, E. Yu. (2019). Rhetorization of modern media space as a factor in the relevance of the rhetorical code problem in media discourse. Media Linguistics, 6 (4), 484–495.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.405
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17070
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is dedicated to the problem of rhetorization of modern public space associated
  with the search for new forms of communication by the author and addresant, the expanding
  complexity of media discourse representation, the increasing number of ways to receive and
  process information, and the attempt to determine the vector of personality development and
  the nature of its existence in a changing socio-cultural reality. The modern media system is
  currently subject to significant and deep transformations, whose origins are not only in the
  intensification and complication of the technological communication component of media
  reality, but also in the aspiration of the latter to cross-cultural realities, to the dominance of
  the author’s pole, the author’s consciousness, reflecting reality in speech practice. The form of
  the author’s verbal behavior, his media image, also participate in these processes in the same
  way. They adapt to new conditions, actualizing the need to talk about the modern rhetorical
  status of medialism. The relevance of this area of the research is due to the fact that rhetoric
  as a whole and its aspects again become the subject of reflection of pedagogical and scientific
  thought, therefore the concept of a rhetorical code is relevant and significant for the analysis
  of the current existing mass media discourse, because of its discreteness and polycodularity,
  which is the most powerful channel for mediaising society. As a result, an attempt has been
  made to justify the problem of the rhetorical code as a mental paradigm that is realized in
  linguistic patterns, and it is also assumed that the analysis of mass media texts in the rhetorical
  aspect will expand and clarify the idea of the nature of the mediatisation processes of modern
  journalistic discourse.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: rhetorization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: rhetorical code
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mediality
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Rhetorization of modern media space as a factor in the relevance of the rhetorical code problem in media discourse
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 484-495.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17070/1/484-495.pdf
resources.format: Adobe PDF
resources.size: 634,93 kB