title: Strategies of communication about journalistic awards and scholarships in Poland (1989–2018)
metadata.name: dc.contributor.author
metadata.value: Hofman, Iwona
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-02-12T09:08:22Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-02-12T09:08:22Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Hofman, I. (2019). Strategies of communication about journalistic awards and scholarships in Poland (1989–2018). Media Linguistics, 6 (4), 441–453.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.402
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/17067
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The purpose of the article is to present the communication strategies of the subjects organizing
  or managing awards and scholarships for journalists in Poland in the period from 1989 to
  2018. The channels of external and internal communication, tools and techniques of promotion,
  factors of the strategies’ effectiveness are to be the subject of analysis. The empirical basis
  of the article consists of the internet pages for twenty-five national awards and five scholarships,
  and press releases. Awards and scholarships in Poland have a tradition dating back to
  the 20s of the XX century, but their importance has grown only in a free media market. The
  context of an award and scholarship’s function is formed by debates on the topic of pauperization
  of the journalistic profession and the weak level of media, which is associated with the
  dominant laws of the economy. In the study of communication strategies for Polish journalistic
  awards and scholarships, communication strategy is understood as a comprehensive information
  system that uses effective marketing tools to enhance interaction with the audience of
  the media. The goal of the strategy is to promote quality journalism. The information process
  includes the following communication participants: editors, journalists, media workers, media
  educators, students and graduates of journalistic specializations. It is possible to distinguish
  specialized groups among the audience. Channels of information are traditional media
  and the internet. The sender of the message are subjects, organizing and managing awards
  and scholarships. Among these subjects it is possible to identify industry publishers, professional
  associations, foundations, and media organizations. The recipients of the messages are
  journalists (internal communication) and media audience (external communication). The
  content of the messages indicates the names and patrons of awards and scholarships, the jury.
  The effectiveness of communication strategies is measured using marketing tools employed in
  business communication.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: communication strategies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: journalistic awards and scholarships
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: high-quality journalism
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: public relations
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Strategies of communication about journalistic awards and scholarships in Poland (1989–2018)
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 441-453.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/17067/1/441-453.pdf
resources.format: Adobe PDF
resources.size: 638,97 kB