title: Formation and development of marketing channel management theory
metadata.name: dc.contributor.author
metadata.value: Kiryukov, Sergey I.
metadata.name: dc.date.accessioned
metadata.value: 2014-01-28T12:24:47Z
metadata.name: dc.date.accessioned
metadata.value: 2014-03-17T05:42:26Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-01-28T12:24:47Z
metadata.name: dc.date.available
metadata.value: 2014-03-17T05:42:26Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2011
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/825
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/825
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development and issues of demand chain management concept are considered. Executive summary is available at p. 42.
metadata.lang: ru
metadata.name: dc.language.iso
metadata.value: Russian
metadata.lang: ru
metadata.name: dc.publisher
metadata.value: Graduate School of Management, Saint Petersburg State University
metadata.name: dc.relation.ispartofseries
metadata.value: Working Paper; #2 (R)-2011
metadata.name: dc.subject
metadata.value: Marketing Channels
metadata.lang: ru
metadata.name: dc.subject
metadata.value: Distribution Channels
metadata.lang: ru
metadata.name: dc.subject
metadata.value: Marketing Channel Management Theory
metadata.lang: ru
metadata.name: dc.subject
metadata.value: Strategic Marketing Channel Management
metadata.lang: ru
metadata.name: dc.subject
metadata.value: Demand Chain Management
metadata.lang: ru
metadata.name: dc.subject
metadata.value: маркетинговые каналы
metadata.name: dc.subject
metadata.value: каналы распределения
metadata.name: dc.subject
metadata.value: теория управления маркетинговыми каналами
metadata.name: dc.subject
metadata.value: стратегическое управление маркетинговыми каналами
metadata.name: dc.subject
metadata.value: управление цепью спроса
metadata.name: dc.title
metadata.value: Formation and development of marketing channel management theory
metadata.lang: ru
metadata.name: dc.title.alternative
metadata.value: Становление и развитие теории управления маркетинговыми каналами
metadata.name: dc.type
metadata.value: Working Paper
metadata.lang: ru
metadata.name: dc.contributor.altauthor
metadata.value: Кирюков, С. И.
resources.filename: 2 (R)_2011.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/825/1/2%20%28R%29_2011.pdf
resources.format: Adobe PDF
resources.size: 412,08 kB