title: Phatic communication in a Viber-community of an information resource: etiquette, entertaining, and metatextual genres
metadata.name: dc.contributor.author
metadata.value: Minchuk, Inna I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T11:55:12Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T11:55:12Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Minchuk, I. I. (2019). Phatic communication in a Viber-community of an information resource: etiquette, entertaining, and metatextual genres. Media Linguistics, 6(3), 341–352.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.305
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16729
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article discusses the current situation in which the roles of participants of mass and
  information discourse are changing because of modern Internet technologies. Instant
  messengers these days not only serve as a platform of interpersonal communication
  but are also used to ensure contact with the audience and creation of stable traffic on
  the websites of information Internet resources. In the status oriented discourse of Viber
  communities, speech techniques of a person-focused discourse are used: the etiquette
  formulas characteristic of interpersonal communication, small talk as a kind of phatic
  idle-speech genre, the topics related to private life of administrators of community and
  its participants are discussed. In the analyzed community vertical communications in the
  “editors — audience” binomial tend to evolve horizontally, while phatic communication
  becomes an attribute of mass communication. Through the case of a Viber community of an
  information resource the author studies the genres of phatic speech communication in the
  messenger: etiquette (formulas of greeting, farewell, advice), entertaining (stickers, polls,
  jokes), metatextual (introductory heading — “triggers”). Two key tonalities of texts are
  distinguished: the tonality of intimization, characteristic of the etiquette and entertaining
  genres, and the tonality of the outrageous, typical of introductory heading — “triggers”.
  Introductory headings in publications of the community are formed according to the laws
  of “the selling texts” in marketing communications and carry out the role of psychological
  hooks that “hitch up” the participants’ attention: threat to personal security, details of private
  life, exclusiveness of an event, desperate acts, financial benefits, etc. Thus a Viber community
  of an information resource becomes the kind of space where one can see an overlap of
  various types of discourse, namely, mass and information, colloquial, and marketing.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: phatic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: messenger
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: speech genres
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: information and mass discourse
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Phatic communication in a Viber-community of an information resource: etiquette, entertaining, and metatextual genres
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 341-352.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16729/1/341-352.pdf
resources.format: Adobe PDF
resources.size: 669,95 kB