title: Measuring Consumer Sentiment Toward Marketing in Russia
metadata.name: dc.contributor.author
metadata.value: Golovacheva, Ksenia S.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Smirnova, Maria M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2017-10-31T11:21:58Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2017-10-31T11:21:58Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2016
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/8666
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The study aims to identify how consumer sentiment toward marketing relates to consumer behaviors at different stages of buying process. Based on the survey of Russian consumers the study measures the index of consumer sentiment toward marketing and reports the preliminary results regarding the effect of consumer
  sentiment toward marketing on different consumer behavior tendencies, including information seeking, reliance on firm-related information sources, purchase and complaining behavior, and supportiveness of government regulation of marketing practices.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: GSOM Emerging Markets Conference 2016;pp. 127-129
metadata.lang: -
metadata.name: dc.subject
metadata.value: consumer sentiment
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: consumer behavior
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Russia
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: purchase behavior
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: marketing practices
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: government regulation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Measuring Consumer Sentiment Toward Marketing in Russia
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB
resources.filename: abstract_s_book_gsom_em_conference_2016.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/8666/1/abstract_s_book_gsom_em_conference_2016.pdf
resources.format: Adobe PDF
resources.size: 5,4 MB