title: A FRAMEWORK FOR ADVERTISING LOCALIZATION AUTOMATIZATION
metadata.name: dc.contributor.author
metadata.value: Bengkhannu, Nadia М.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Akay, Oksana M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-09-16T14:28:52Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-09-16T14:28:52Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/9785288064289.06
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47496
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The thesis proposes an algorithm for localization of advertising texts, which is developed on the basis of an
  analysis of the main difficulties in localizing and translating advertising texts. The relevance of the topic lies in
  the need to develop a theoretically justified and practically implementable localization algorithm for translating
  advertising texts that is connected with the rapid development of marketing.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Translation and language interaction in dialogue of cultures
metadata.lang: -
metadata.name: dc.subject
metadata.value: localization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: automatization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: localization algorithm
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: A FRAMEWORK FOR ADVERTISING LOCALIZATION AUTOMATIZATION
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 36-40.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47496/1/36-40.pdf
resources.format: Adobe PDF
resources.size: 826,26 kB