title: Integrated graphic design for the Centre of Art and Music of the Mayakovsky Library
metadata.name: dc.contributor.advisor
metadata.value: Артюхова Дарья Тагировна
metadata.lang: ru_RU
metadata.name: dc.contributor.advisor
metadata.value: Artuhova Dara Tagirovna
metadata.lang: en_GB
metadata.name: dc.contributor.author
metadata.value: Кузнецова Диана Алексеевна
metadata.lang: ru_RU
metadata.name: dc.contributor.author
metadata.value: Kuznecova Diana Alekseevna
metadata.lang: en_GB
metadata.name: dc.contributor.editor
metadata.value: Александрова Татьяна Игоревна
metadata.lang: ru_RU
metadata.name: dc.contributor.editor
metadata.value: Aleksandrova Tatana Igorevna
metadata.lang: en_GB
metadata.name: dc.date.accessioned
metadata.value: 2023-04-06T21:50:57Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-04-06T21:50:57Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022
metadata.name: dc.identifier.other
metadata.value: 071011
metadata.lang: en_GB
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/40413
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: «Невский-ART» – это отдел литературы по искусству и музыки ЦГПБ им. В. В. Маяковского. Центр искусства музыки находится в классицистическом здании, а контент мероприятий варьируется от самых спокойных и классическим до смелых и экстравагантных. Графическое сопровождение вариативно и разработано под каждую группу целевых аудиторий.  Для каждой целевой аудитории были разработаны типографические и композиционные решения. Композиции отличаются насыщенностью, отражают идею разной силы звучания. Вся концепция опирается на принципы классицизма, искусства, архитектуры, музыки.
metadata.lang: ru_RU
metadata.name: dc.description.abstract
metadata.value: The project was commissioned by the Music and Art center of Mayakovsky library «Nevsky Art». The main goal was to create visual communication for this place. We needed a solution that was durable and flexible enough for all target audiences. We conducted audience research and found  three main of them. So the core idea was to make variable designs for all three.
  To begin with we have selected three different fonts: serif, sans serif, and doted serif. Every typeface has a strong association for every person. Logo design was also flexible and depended on three specific fonts. Modular grid system design based on architectural drawings and proportions. However, it provided a flexible structure for the layout of posters and other media. The color palette is strong black and white, inspired by sheets, black and white photos and architectural drawings.
  Media includes printed posters, booklets, info, membership, and business cards. Social media posts and website. The website was designed to be intuitively configured for each audience. 
  The whole visual identity reflects music and art ideas.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.name: dc.subject
metadata.value: Комплексное графическое сопровождение
metadata.lang: ru_RU
metadata.name: dc.subject
metadata.value: фирменный стиль
metadata.lang: ru_RU
metadata.name: dc.subject
metadata.value: типографика
metadata.lang: ru_RU
metadata.name: dc.subject
metadata.value: сетки.
metadata.lang: ru_RU
metadata.name: dc.subject
metadata.value: Visual identity
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Redesign
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Communication system
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Modular grid system
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Typography
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Flexible design
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Integrated graphic design for the Centre of Art and Music of the Mayakovsky Library
metadata.lang: en_GB
metadata.name: dc.title.alternative
metadata.value: Комплексное графическое проектирование для Центра искусства и музыки ЦГПБ им.В.В.Маяковского
metadata.lang: ru_RU
resources.filename: kuznetsova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/40413/2/kuznetsova.pdf
resources.format: Adobe PDF
resources.description: Article
resources.size: 50,91 MB
resources.filename: reviewSV_Review_Kuznecova.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/40413/3/reviewSV_Review_Kuznecova.pdf
resources.format: Adobe PDF
resources.description: ReviewSV
resources.size: 29,45 kB
resources.filename: reviewSV_st071011_Kuznecova_Diana_Alekseevna_(supervisor)(Ru).txt
resources.url: https://dspace.spbu.ru/bitstream/11701/40413/4/reviewSV_st071011_Kuznecova_Diana_Alekseevna_%28supervisor%29%28Ru%29.txt
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resources.description: ReviewSV
resources.size: 2,81 kB
resources.filename: reviewSV_st071011_Kuznecova_Diana_Alekseevna_(supervisor)(En).txt
resources.url: https://dspace.spbu.ru/bitstream/11701/40413/5/reviewSV_st071011_Kuznecova_Diana_Alekseevna_%28supervisor%29%28En%29.txt
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resources.description: ReviewSV
resources.size: 213 B