title: Mass media language varieties in the context of modern technological culture changes
metadata.name: dc.contributor.author
metadata.value: Skowronek, Bogusław
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-04-02T16:20:56Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-04-02T16:20:56Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2018-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Skowronek, B. (2018). Mass media language varieties in the context of modern technological culture changes. Media Linguistics, 5 (3), 330–338.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: 10.21638/spbu22.2018.306
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/15429
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Considering today’s technoculture, overproduction of all symbolic forms and changeable
  media contexts, it is hard to find a universal criterion used to distinguish between specific
  forms of media-motivated language. I present the most important findings of Polish scientists researching media linguistics, who wanted to discover general rules of the media use
  of language and criteria used to differentiate between specific media varieties of language. I
  discuss approaches assuming the “macro” perspective and searching for very broad categories
  combining various forms of media use of language. They are for instance the media technology
  itself (analogue, digital, print media, audiovisual media), message sources (own forms
  and those distributed through other media, mostly the Internet, certain topics (information,
  entertainment, education) and genres (established genres, new genres, inter-genre hybrids,
  senders’ aims, formal situation of media communication (institutional and non-institutional
  message, political discourses (religious channels, left- and right-wing), ideology of consumerism
  and its assumptions, tabloidization, institutional and proprietary factors of the media
  (mostly: public, commercial, private media), pragmatic functions (mostly phatic and persuasive
  function), styles of messages, and the expected type of sender-recipient interaction (live
  shows, pre-recorded shows, reactions of the audience invited to the studio) and the target
  audience (children, adults, including their gender: men, women). The dynamic development
  of technoculture (e.g. functioning of different media on the Internet, digital and networkrelated,
  re-mediations of particular technologies and messages), changing ways of receiving
  media messages (activisation of the audience)and cultural and civilizational contexts are always
  ahead of accepted theoretical and methodological rules.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: other
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 5, no. 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: media linguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: the language of the media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media varieties of language
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Mass media language varieties in the context of modern technological culture changes
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 06-Skowronek.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/15429/1/06-Skowronek.pdf
resources.format: Adobe PDF
resources.size: 115,72 kB