title: Metaphor in the context of creating the comic effect in media text
metadata.name: dc.contributor.author
metadata.value: Stoyanova, Elena V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2020-09-09T11:13:23Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2020-09-09T11:13:23Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Stoyanova, E.V. (2020). Metaphor in the context of creating the comic effect in media text. Media Linguistics, 7 (2), 225–237.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2020.206
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/19338
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The paper is devoted to the metaphor in the context of creating a comic effect. There is a
  similarity between the nature of metaphors and the comical, the ability of perception of which
  refers to the evolutionary acquisition. The correlation of a metaphor and the comical is manifested in the comparison of the contradictory and the combination of the disproportionate.
  Despite the universality of the comical and a metaphor, the interpretation of knowledge modelled by the comic metaphor is governed by the sociocultural factor. The collected material allows us to conclude that there are separate comic metaphors, or metaphors that create a comic
  effect of a fragment / whole media text based on one or more metaphorical models. Based on
  the material of Bulgarian media texts, several groups of metaphors are identified which fulfil
  a comic effect. Among them, there is a lively relevant metaphor based on the distance of the
  frames, while the conceptual interaction is accompanied by the obligatory implicit appraisal.
  The second group is the creation of a comic effect by the metaphorization of linguistic and cultural signs, including precedent phenomena, with non-standard syntagmatics, characterized
  by the unpredictability and violation of stereotypical attitudes. The third group includes updated, occasional metaphors as a means of expressing and realizing the pragmatic potential in
  the media language. The fourth group includes scenario metaphors, the comic effect of which
  is based on a complex of pragmatic and linguistic-stylistic signs of a metaphor. The presence
  of a lively and updated (occasional) metaphor in media discourse provides it with originality
  and criticality, disguises and smooths out — in a word, contributes to the implementation of
  its main pragmatic tasks — influencing the consciousness of a mass audience or addressee.
  The activity of a metaphor as a construct-script serves the organization and semantic development of a text.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 7; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: linguistic and cultural situation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metaphor
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comic effect
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Metaphor in the context of creating the comic effect in media text
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 225-237.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/19338/1/225-237.pdf
resources.format: Adobe PDF
resources.size: 663,67 kB