title: Updating means metaprograms in the titles of audiovisual mediacontent in popular science sector of video blogging
metadata.name: dc.contributor.author
metadata.value: Shesterina, Alla M.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-01-31T21:30:40Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-01-31T21:30:40Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shesterina А. М. (2022). Updating means metaprograms in the titles of audiovisual mediacontent in popular science sector of video blogging. Media Linguistics, 9 (4), 404–413. https://doi.org/10.21638/spbu22.2022.407 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.407
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38953
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Trends in mediatization of various spheres of our life, accompanied by an increase in audience
  interest in video content, make the problem of studying the latter from the standpoint of
  the effectiveness of its participation in the process of internalization of scientific knowledge
  relevant. This process is complicated by such features of the network environment as the low
  level of professionalism of a number of authors, the active process of spreading pseudoscientific
  information, and the highly competitive nature of relations between bloggers in the
  network space. The first two problems are being overcome by bloggers as researchers note the
  professionalization of the blogosphere. The last problem is solved by the authors themselves
  inside the materials. To solve it, bloggers often resort to updating the key meta-programs that
  dominate the modern media field. The article analyzes the verbal means of emphasizing these
  programs in the Russian-language sector of popular science video blogging. Based on the
  analysis of the verbal level of the releases of the most popular YouTube channels, a conclusion
  is made about the frequency of occurrence of each of these meta-programs in the structure
  of the media text. The fact of the dependence of the degree of popularity of the metaprogram
  on the scientific sphere, which is the subject of the narration, is established. The conclusion
  is made about the dominance of the metaprogram “values” as the most appropriate for this
  sector of media. It is concluded that in a situation where scrolling is the basis of the user’s
  information behavior on the network, it is the titles of the videos (along with the preview)
  that stimulate the viewer’s interest, and metaprograms play an important role in this process.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: social media
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: video blogging
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: metaprograms
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: submodalities
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Updating means metaprograms in the titles of audiovisual mediacontent in popular science sector of video blogging
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 404-413.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38953/1/404-413.pdf
resources.format: Adobe PDF
resources.size: 618,12 kB