title: Market Orientation in the Emerging and Advanced Economies
metadata.name: dc.contributor.author
metadata.value: Loginov, Leonid
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Kushch, Sergey P.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2015-05-12T14:51:09Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2015-05-12T14:51:09Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2013-09-25
metadata.lang: -
metadata.name: dc.identifier.isbn
metadata.value: 978-5-9924-0081-6
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://www.gsom.spbu.ru/files//4th_emac_cee_conference_2013_proceedings.pdf
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1531
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: This paper is devoted to the analysis of market orientation concept as opposed to the market development capabilities in the emerging and advanced economies. The term market orientation is already well known, while during 1990s academics contributed significantly to the conceptual development of market orientation as well as to its operationalization and empirical research.
  However, relatively few attention was paid to its analysis in the emerging countries and nothing was done to test this concept simultaneously in the emerging and advanced economies. However, market orientation concept may be not appropriate for emerging economies due to their specifics (Sheth 2011). Basing on this, in this paper we want to analyze the concept of market orientation as opposed to market development capabilities in the emerging and advanced economies and elaborate the model for the future research.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St. Petersburg University Graduate School of Management; European Marketing Academy
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: 4th EMAC CEE Regional Conference: Marketing Theory Challenges in Emerging Societies (September 25-27, 2013, St. Petersburg, Russia). Conference Proceedings;pp. 208-215
metadata.lang: -
metadata.name: dc.subject
metadata.value: market orientation
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: market development capabilities
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: measurement
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: emerging economies
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advanced economies
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Market Orientation in the Emerging and Advanced Economies
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB