title: Strategies for scientific popularization in the digital media environment
metadata.name: dc.contributor.author
metadata.value: Rysakova, Polina I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-01-31T21:09:32Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-01-31T21:09:32Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2022-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Rysakova P. I. (2022). Strategies for scientific popularization in the digital media environment. Media Linguistics, 9 (4), 309–329. https://doi.org/10.21638/spbu22.2022.402 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2022.402
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/38948
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The proposed article is devoted to the analysis of the characteristic features of popular science
  communication in the digital media environment. The current models of scientific communication
  are analyzed, the key trends of modern society are identified — mediatization and
  digitalization, which set the specifics of scientific popularization today. The mediatized forms
  of science communication testify to the unfolding process of mediatization of science — the
  growing involvement of media communications in the implementation of scientific activities.
  The mediatization of science also has its own specifics, which, in particular, is manifested in the
  growing convergence of the spheres of science and politics. Such politicization of science sets
  the features of mediatization, which covers the field of scientific activity very unevenly. Those
  areas of scientific knowledge that are politically in demand are subjected to mediatization to a
  greater extent. The politicization of science, which is unfolding along with mediatization, makes
  it possible to identify a similarity between political and scientific communications. The digital
  media environment of science communications is largely built in a similar way with the space of
  political communications. It is characterized by polarization and differentiation of the audience. The acceptance of scientific communication is largely determined not by the quality of scientific
  content, but by the cognitive and value attitudes of users. The principal feature of digital media
  architecture is its dual nature, which allows it to be equally used both for the dissemination of
  scientific information and its refutation and approval of false information. Under these conditions,
  strategies for effective science communication may include measures aimed at increasing
  the media literacy of the audience, the flexible use of media framing of scientific knowledge,
  aimed at expanding the audience of science communication and overcoming prejudices regarding
  new scientific achievements.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: The study was supported by a grant from the Russian Science Foundation (project no. 22-18-00184).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 9; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: popularization of science
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: politicization of science
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: digital communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: science communication
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: mediatization
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Strategies for scientific popularization in the digital media environment
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 309-329.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/38948/1/309-329.pdf
resources.format: Adobe PDF
resources.size: 754,22 kB