title: Forensic expert linguistic studies of advertising: theory and methodology
metadata.name: dc.contributor.author
metadata.value: Chubina, Elena A.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T10:52:55Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T10:52:55Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Chubina, E. A. (2019). Forensic expert linguistic studies of advertising: theory and methodology. Media Linguistics, 6(2), 208–217.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.205
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16717
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article features the results of working out the subtheory of advertising’s forensic examination,
  problems of formation it as a new type of forensic examination under the peculiarities
  of its objects (advertising), the scope of work and the nature of special knowledge in use.
  Economic development predetermines the advertising market’s development. But quantity
  does not mean quality. There is a large amount of inappropriate advertising. As a consequence,
  there is a need to use special knowledge. The analysis of the range of contemporary studies
  on forensic linguistic expertise of the advertising text showed the erosion of the established
  termbase. Even the concept of “expert’s competence” has collapsed. It is obvious that the development
  of a unified scientific methodological base for the production of linguistic expertise
  of the advertising text can only help to increase their probative value. The process of formation and development of a new kind of forensic examination is very intensive. Based on the
  research findings the author determines common tasks of examination, indicates the current
  and future situation of the development of this new type of linguistic expertise and applying it
  to the forensic practice. The author tells in detail about the methodological approaches to the
  study of incorrect comparisons in the advertisement.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: forensic linguistic examination
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: advertisement
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: forensic expertology
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: expert competence
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: diagnostics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: comparison
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Forensic expert linguistic studies of advertising: theory and methodology
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 208-217.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16717/1/208-217.pdf
resources.format: Adobe PDF
resources.size: 620,28 kB