title: Sustainability branding and private labels: From interdisciplinary approach to transdisciplinary one
metadata.name: dc.contributor.author
metadata.value: Cherenkov, Vitally I.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Blagov, Evgeniy Yu.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Starov, Sergey A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Tanichev, Alexander V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-09-08T21:25:04Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-09-08T21:25:04Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Cherenkov V. I., Blagov E. Yu., Starov S. A., Tanichev A. V. 2021. Sustainability branding and private labels: From interdisciplinary approach to transdisciplinary one. Vestnik of Saint Petersburg University. Management 20 (4): 471–508.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/11701/spbu08.2021.401
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/37722
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article deals with the phenomenon of “private label” (PL) in the environment of retail chains
  and presents the methodology for its study. The evolution of this phenomenon is briefly described
  as a voyage of PLs from a sort of consumer perceived trade-off between price and quality
  towards converting them into competitive brands. Some features of PLs are noted that give them
  the opportunity to become mediators of a new culture of responsible consumption. Multidimensionality
  and complexity of representing the PL as a sustainability brand are shown, that
  leads to the need to apply an interdisciplinary approach to research and development of relevant
  curricula/courses. Understanding the function of a sustainability brand as a mediator of a new culture predetermines the need for a methodological approach based on the highest form
  of interdisciplinarity, viz. the transdisciplinarity. A conceptual model of sustainability branding
  for retail chains is presented, which considers additional factors that go beyond the seller-buyer
  interface: impacts of state and public institutions and consumer brand experiences, mainly accumulated
  in the respective online brand communities. The persistence of the problem of ensuring
  the adequacy of the semantic Russian-language terminological system of sustainability branding
  is emphasized. Possible practical applications of outputs of this work are proposed and directions
  for further research are outlined.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Management;Volume 20; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: culture of responsible consumption
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: interdisciplinary approach
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: private label
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sellerconsumer interface
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sustainability branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: transdisciplinary approach
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Sustainability branding and private labels: From interdisciplinary approach to transdisciplinary one
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 892.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/37722/1/892.pdf
resources.format: Adobe PDF
resources.size: 2,17 MB