title: Rosenlew Fridge – A Finnish One, A Good One...
metadata.name: dc.contributor.author
metadata.value: Kiryukov, Sergey I.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014-04-03T21:18:22Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-04-03T21:18:22Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2011
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/1132
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The case describes strengths and weaknesses of the Rosenlew brand re-launch into the Russian market. The rebranding strategy for Rosenlew is formulated and its market position described. How and using which means could one arrange for Rosenlew's brand re-entry in the Russian market? The case is aimed at MBA students. The students are offered to formulate creative ideas (advertisement address to consumers) for preparation of advertisement announcements within the framework of the Rosenlew promotion campaign.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: ECCH; Graduate School of Management, Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: 511-094-1
metadata.lang: -
metadata.name: dc.title
metadata.value: Rosenlew Fridge – A Finnish One, A Good One...
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Other
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Кирюков, С. И.
metadata.lang: -