title: The Cries of Street Vendors as a Folklore Genre and Example of Oral Advertising in Iraq
metadata.name: dc.contributor.author
metadata.value: Hana, Yafia Yousif Jamil
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2021-02-11T21:43:19Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2021-02-11T21:43:19Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2020-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Hana Yafia Yousif Jamil. The Cries of Street Vendors as a Folklore Genre and Example of Oral Advertising in Iraq. Vestnik of Saint Petersburg University. Asian and African Studies, 2020, vol. 12, issue 4, pp. 573–578.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu13.2020.407
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/23903
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the review of the cries of street vendors as a kind of folk genre used
  in Iraq. The tradition of shouting short texts, praising goods to customers, has a long history.
  Skillful mastery of the word, the ability to poetically improvise has always been very appreciated
  in the Middle East. It is no wonder that poetry tournaments emerged and gained wide
  popularity in the region. The functions of cries are similar to the functions of advertising:
  to attract the attention of the customer and to convince him or her to purchase the street
  vendor’s goods. Street vendors in Iraq use dialectal Arabic words and expressions including
  Turkish and Persian words. As a rule, their language is rich in various metaphors, epithets or
  lines from famous folk songs. Often, a seller’s cry that was successfully invented was then borrowed
  by other merchants of related goods. A similar thing also happened when a merchant’s
  son, adopting his father’s profession, inherited a saying with which he continued to appeal to
  potential buyers. Currently, this phenomenon is becoming increasingly rare, but, nevertheless,
  continues to exist, which can be observed during religious and public holidays. Some
  examples of verbal advertising have become catchy slogans on product labels.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Vestnik of St Petersburg University. Asian and African Studies;Volume 12; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: the Arabic language
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Baghdad dialect
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: folklore
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: Iraq
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: cries
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The Cries of Street Vendors as a Folklore Genre and Example of Oral Advertising in Iraq
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 573-578.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/23903/1/573-578.pdf
resources.format: Adobe PDF
resources.size: 591,42 kB