title: Mediatization of medical discourse: Modes, attributes and risks
metadata.name: dc.contributor.author
metadata.value: Kozharnovich, Maryna P.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2022-03-04T10:33:26Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2022-03-04T10:33:26Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2021-12
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Kоzharnovich M. P. (2021). Mediatization of medical discourse: Modes, attributes and risks. Media Linguistics, 8 (4), 421–437.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2021.408
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/35441
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: In the context of the broad mediatization of public life, medical discourse finds its realization
  not only in scientific, professional, sphere but also in the media space. The mediatization of
  scientific knowledge contributes to its popularization, the dissemination of reliable professional
  information, an improvement in the quality of the information space and, as a result, an
  increase in the medical literacy of the mass addressee. However, at the same time, the mediatization
  of medical discourse carries the risk of spreading some destructive social practices.
  The auhtor of this article summarizes the main theoretical aspects of communication in the
  context of global informatization of the communicative space. Special attention is paid to the
  concept of mediatization and its theoretical understanding in modern linguistic works. Two
  main ways of implementing medical discourse in the media space are considered: through
  the inclusion of a professional from the field of medicine into the media and through the
  media implementation of a professional medical text. The purpose of this study is to identify
  and analyze the attributes of mediatization of a professional medical text in the space of mass
  communication, to characterize the level of symmetrization in the presentation of medical
  material by means of media language and ways of perceiving a media-medical text by the
  addressee. The study was carried out within the framework of the discursive-interaction approach
  to the analysis of media communication. Texts from Slovak media resources were used
  as empirical material. Based on the linguistic analysis of the medical text in its media implementation,
  it can be concluded that there is significant content and linguistic transformation
  of scientific discourse in the media space. This is due to the mediatization of the medical text,
  when the personal function comes to the fore, and the information is presented in a manner
  of advertising. The wide informatization of the communicative space allows the addressee
  (heterogeneous in their knowledge, experience, ideas, goals) to directly participate in the subsequent
  interpretation of the text, which leads to the active participation of the layperson in
  the process of forming the information space. As a result, the choice and dissemination of
  often destructive social practices is directly affected.
metadata.lang: en_GB
metadata.name: dc.description.sponsorship
metadata.value: This work was supported by the Slovak Research and Development Agency under contract no.
  APVV-18-0176.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 8; Issue 4
metadata.lang: -
metadata.name: dc.subject
metadata.value: mediatization
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: medical discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media discourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: media-medical text
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Mediatization of medical discourse: Modes, attributes and risks
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 421-437.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/35441/1/421-437.pdf
resources.format: Adobe PDF
resources.size: 680,66 kB