title: The role of tactical marketing decisions on new products performance: The moderating effect of entry timing
metadata.name: dc.contributor.author
metadata.value: Malmivaara, Laura T. H.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2014-03-22T10:53:13Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2014-03-22T10:53:13Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2011
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/900
metadata.lang: -
metadata.name: dc.language.iso
metadata.value: English
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: Master in Information Technologies and Innovation Management, Graduate School of Management, Saint Petersburg State University
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: The role of tactical marketing decisions on new products performance: The moderating effect of entry timing
metadata.lang: en_GB
metadata.name: dc.title.alternative
metadata.value: Влияние тактических маркетинговых решений на успех новых продуктов: модерирующий эффект времени вывода на рынок
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Thesis
metadata.lang: en_GB
metadata.name: dc.contributor.altauthor
metadata.value: Мальмиваара, Л. Т. Х.
metadata.lang: -