title: PUBLIC ADVERTISING DISCOURSE SEMANTICS
metadata.name: dc.contributor.author
metadata.value: Sotnikova, Elizaveta S.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-10-24T16:11:00Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-10-24T16:11:00Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2024
metadata.lang: -
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/2782-1943.2023.26
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/47830
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article dwells upon the semantics of public advertising discourse in English,
  French and Russian cultures. The aim of the study is to bring to light the
  specifics of the semantic component in advertising and to study the ways of
  conveying meaning. The study is based on broad linguistic material that includes
  1400 public advertising posters and 100 videos in three languages and
  applies descriptive, comparative and statistical methods, discourse analysis
  and linguacultural method. The research has shown the main tools of nonverbal
  and extralinguistic meaning formation in a polycode text, such as colour,
  graphical images, visual text features, paralinguistic and extralinguistic
  speech features. It has shown that the meanings of a public advertisement are
  largely presented in the graphical and sound component. The study is a part
  of a broader study of linguacultural features of public advertising discourse.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: en
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;
metadata.lang: -
metadata.name: dc.subject
metadata.value: public advertising
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: dscourse
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: colour semantics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: extralinguistics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: linguaculturology
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: allusions
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: PUBLIC ADVERTISING DISCOURSE SEMANTICS
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 301-312.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/47830/1/301-312.pdf
resources.format: Adobe PDF
resources.size: 2,1 MB