title: Paradoxes of modern mediatext in the context of semiotics methodology
metadata.name: dc.contributor.author
metadata.value: Shestakova, Eleonora G.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2019-12-04T10:46:19Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2019-12-04T10:46:19Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2019-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Shestakova, E. G. (2019). Paradoxes of modern mediatext in the context of semiotics methodology. Media Linguistics, 6(2), 180–195.
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2019.203
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/16715
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article formulates and substantiates the problem of the paradox of modern media text.
  The emphasis is placed on the fact that traditional research methods are no longer able to interpret
  many processes taking place either inside the mass-media reality, discourse and media
  text as their representative, or in the relationship between the media text and social, reality,
  everyday life. One of the ways out of this situation is an appeal to the methodology of semiotics.
  Three aspects of the information-aesthetic paradox of media text are analyzed. These
  aspects are actualized by the culture of visuality (visual turn), which determines new ways
  of interrelation and existence of visual forms, words and society. Socially relevant, objective,
  documentary information is no longer the only, defining property of media text, which distinguishes
  it from other types and types of textual practices. The informative of the media text is
  complicated by a number of phenomena whose properties are not inherent in the nature of the
  media text. These include the aesthetic, artistic, theatrical beginnings, which are increasingly
  realized in the media text. Media linguistics cannot ignore this growing trend. In the context
  of semiotic approaches, it is considered, as in the media text, the fact that a person turns into
  his signs, reality — into a message about reality, and speech — depicts speech. In this connection,
  the ideas formulated by J. Derrida in connection with the role and status of writing in
  the new European culture and Y. Lotman in relation to, first of all, photographs are relevant to
  the study of the media text; secondly, the theatrical performance. It is proved that media texts
  teach the audience to perceive (“consume”) information and text in a new way. He actively
  participates in the change of culture of the book by the culture of writing.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 6; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: media text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: semiotics
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: aesthetic
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: visual
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: sign
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: writing
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: speech
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Paradoxes of modern mediatext in the context of semiotics methodology
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 180-195.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/16715/1/180-195.pdf
resources.format: Adobe PDF
resources.size: 656,53 kB