title: Artifacts of culture in polycode advertising text: Types of quotation
metadata.name: dc.contributor.author
metadata.value: Ezhova, Elena N.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2023-08-14T10:18:54Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2023-08-14T10:18:54Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-06
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Ezhova E. N. (2023). Artifacts of culture in polycode advertising text: Types of quotation. Media Linguistics, 10 (2), 179–208. https://doi.org/10.21638/spbu22.2023.203 (In Russian)
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu22.2023.203
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/43752
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: The article is devoted to the problem of using cultural artifacts — material or mental objects
  created by man, functioning in various areas of the cultural-semantic field- in the structure of
  a polycode advertising text. The research methodology is based on a structural-semiotic approach
  and functional analysis. The paper considers various approaches to the definition of the
  concept of artifact; the typology of cultural artifacts used in advertising is determined. Based
  on the dichotomy of artistic and non-artistic ways of human exploration of the world, the following
  types of artifacts are distinguished in the structure of creolized media and advertising
  discourse: artifacts of spatial art (fine arts, architecture, decorative and applied arts); artifacts
  of temporary art (literature, folklore and musical); artifacts of spatio-temporal syncretic art
  (theatrical, choreographic, cinematographic, comics, actually advertising, etc.); extra-artistic artifacts (artifacts of history, fashion, politics, mass media, visual and verbal memes, etc.). We
  can define the mechanism for including artifacts in the fabric of media and advertising text as
  quoting texts of a previous culture that can manifest themselves at various levels of depth of
  the semantic structure of advertising. In this sense, citation is understood as broadly as possible,
  as the actualization in the text structures of the content elements of past texts or formal
  ones. The types of artifactual citation are determined by us on the basis of the modality parameter:
  mono modal citation (citation in the advertising text of the text of the same medial rank);
  polymodal citation (citation in the text of an advertisement of a text of a different medial
  rank); auto-citation (quoting texts of previous advertisements in advertising); meta citation
  (citation in advertising of expressions containing a reflection on the advertisement itself).
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Media Linguistics;Volume 10; Issue 2
metadata.lang: -
metadata.name: dc.subject
metadata.value: polycode advertising text
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: artifact
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: intertextuality
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: precedent
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: quotation
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Artifacts of culture in polycode advertising text: Types of quotation
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 179-208.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/43752/1/179-208.pdf
resources.format: Adobe PDF
resources.size: 11,45 MB