title: Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding
metadata.name: dc.contributor.author
metadata.value: Cherenkov, V. I.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Starov, S. A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Stuglev, A. A.
metadata.lang: -
metadata.name: dc.contributor.author
metadata.value: Gladkikh, I. V.
metadata.lang: -
metadata.name: dc.date.accessioned
metadata.value: 2024-03-01T14:41:05Z
metadata.lang: -
metadata.name: dc.date.available
metadata.value: 2024-03-01T14:41:05Z
metadata.lang: -
metadata.name: dc.date.issued
metadata.value: 2023-09
metadata.lang: -
metadata.name: dc.identifier.citation
metadata.value: Cherenkov V. I., Starov S. A., Stuglev A. A., Gladkikh I. V. 2023. Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding. Russian Management Journal 21 (3): 307–343. (In Russian) https://doi.org/10.21638/spbu18.2023.302
metadata.lang: en_GB
metadata.name: dc.identifier.other
metadata.value: https://doi.org/10.21638/spbu18.2023.302
metadata.lang: -
metadata.name: dc.identifier.uri
metadata.value: http://hdl.handle.net/11701/44998
metadata.lang: -
metadata.name: dc.description.abstract
metadata.value: Goal: to apply an integral approach to building a model of a multi-level macroecosystem of
  nation branding based on: analyzing of options for representing the brand phenomenon in the
  context of the modern international division of labor; applying the brand concept behind the
  borders of markets for goods/services and relationships between their producers, sellers and
  consumers. Methodology: the theoretical research was carried out on the basis of a semanticconceptual
  analysis of publications relevant to the purposes of the article concerning issues of
  brand representation, the country-of-origin effect, pseudo-foreign brands and the ecosystem
  approach in economics. Findings: three aggregated categories of brands were identified, their
  definitions were developed and relevant examples in various areas of the country’s socio-economic
  life were considered, as well as the feasibility of an ecosystem approach to country branding
  was substantiated. Originality and contribution of the authors: for the first time, along
  with the category of true brands of goods/services and corporations, quasi-brands and pseudobrands
  are comprehensively considered (with special attention paid to the state and prospects
  of pseudo-foreign branding in Russia); in addition, an original model of a multi-level macroecosystem
  of country branding and a corresponding definition of the latter are proposed. Besides,
  the identification of complex connections between brands of these three categories made it
  possible to propose the author’s model of a centralized multilevel macroecosystem of nation
  branding and an original definition of the latter.
metadata.lang: en_GB
metadata.name: dc.language.iso
metadata.value: ru
metadata.lang: en_GB
metadata.name: dc.publisher
metadata.value: St Petersburg State University
metadata.lang: en_GB
metadata.name: dc.relation.ispartofseries
metadata.value: Russian Management Journal;Volume 21; Issue 3
metadata.lang: -
metadata.name: dc.subject
metadata.value: brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: country-of-origin effect
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: halal
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: hybrid product
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: import substitution
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: kosher
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: “Made in Russia”
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: nation brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: macroecosystem of nation branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: place brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: pseudo-brand
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: pseudo-foreign branding
metadata.lang: en_GB
metadata.name: dc.subject
metadata.value: quasi-brand
metadata.lang: en_GB
metadata.name: dc.title
metadata.value: Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding
metadata.lang: en_GB
metadata.name: dc.type
metadata.value: Article
metadata.lang: en_GB
resources.filename: 02.pdf
resources.url: https://dspace.spbu.ru/bitstream/11701/44998/1/02.pdf
resources.format: Adobe PDF
resources.size: 1,29 MB