Bank Vozrozhdenie focuses on developing key business lines to meet the requirements of the corporate and retail sectors of the Russian economy, delivering long-term growth in shareholder value.
Offering a full range of banking services, the Bank strives to be within easy reach for clients and help them with all of their needs. We aim to constantly improve customer service, establish long-term client relationships and promote our brand. Our customer policy is to ensure strong client loyalty through offering a wide range of modern and convenient products, as well as high standards of service.
Key goals in the development of our client base are to increase sales of different products and use the potential in the corporate client base to generate retail business. With an extensive line of banking services, we focus on proactive development of cross-selling and boosting noninterest income as a share of the revenue structure. The key source for financing active operations is funds of our clients, whom we offer convenient instruments offering decent returns in which to invest available funds.
Bank Vozrozhdenie focuses on sustainable growth by business development assistance and increasing clients’ prosperity.
Business segments
Bank Vozrozhdenie operates in three key segments.
To support long-term growth across all business segments, Bank Vozrozhdenie plans to create an efficient sales and service infrastructure. The Bank focuses on balanced development of its sales network of offices and self-service facilities. We adhere to a strategy of gradual regional expansion, and plan to focus on regions where we already have branches. The number of sales points will be increased to meet market demand in each specific region and within the limits of the business model. Further development of the Bank’s sales infrastructure will focus mainly on Moscow Region and surrounding areas, and on the Southern and North-West parts of the country.
The Bank’s marketing strategy is intertwined with its key business goals. Its priorities include developing sales channels, launching products that match client requirements more closely than those of competitors, and developing the brand. The ultimate aim of the strategy is to strengthen market positions and increase customer loyalty. Bank Vozrozhdenie’s target is to be a market leader in terms of customer satisfaction in both the corporate and retail segments.
Our brand is a crucial asset. We will develop the brand in the belief that our most valuable asset is our client relationships.
The Bank sees IT as a crucial factor in maintaining its competitive advantages, expanding the product range, and enhancing the quality of customer service. We intend to use the latest information and communications technologies to streamline the management system and make business process more efficient.
The Bank’s risk-management strategy targets further improvements to the riskmanagement system that are appropriate to the Bank’s business goals and risk exposure. It is based on meeting the strategic goals, as defined by the Board of Directors. High-quality risk management is a competitive advantage that improves the Bank’s capitalization.
Bank Vozrozhdenie’s HR policy aims to unlock the potential of every employee. Priorities in this area include motivating employees to achieve key business goals, creating an effective internal-communications function, and developing employees’ professional potential.
To maintain its position and become more competitive on the market, Bank Vozrozhdenie has undertaken a major project, in partnership with international consulting company, to optimize the business model. On the basis of a rigorous analysis of work processes, measures will be implemented to update the management system, bank structure and operating procedures. Ultimately, they should enhance productivity and make the Bank more attractive to clients.
We do not intend to simply repeat the experience of other banks, however. As such, alongside the changes made, we will rely on our tried-and-tested approach to working with clients and retain the best of our experience gained over 20 years on the Russian banking market.