Do Women Still Want to Go to the Movies?

As moviegoers trickle back to theaters, one key demographic may be missing

Ariana DeBose as Anita in ‘West Side Story,’ director Steven Spielberg’s update of the musical.

Photo: Twentieth Century Fox
By John Jurgensen

The movie industry has a problem that could outlast the coronavirus pandemic. Women over 35 haven’t come back to theaters.

“It’s one of the biggest remaining groups that are lacking at the box office,” says Phil Contrino, director of media and research at National Association of Theatre Owners.

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